Publications

February 1997
Supplement

WPP--Integrating Icons (Video)

By: Joseph L. Bower and Sonja Ellingson Hout

Interviews with Martin Sorrell, Chairman of WPP Group plc, and also with the heads of several companies that are owned with WPP. Discusses corporate culture, strategies for the future, and how the various companies interact. View Details

Keywords: Management Teams; Organizational Structure; Organizational Culture; Relationships; Communication; Strategy

March 2010 (Revised April 2014)
Case

American Well: The Doctor Will E-See You Now

By: Elie Ofek and Ron Laufer

What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry

20 Apr 2023
Blog Post

Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job

with a deadline for each aim, will turn your list of goals into a clear action plan that you can communicate to others and begin executing on in service of your new company. More Resources For more on navigating the first ninety days,... View Details

February 2009
Article

Suspended in Self-Spun Webs of Significance: A Rhetorical Model of Institutionalization and Institutionally Embedded Agency

By: Sandy Edward Green, Yuan Li and Nitin Nohria

This article employs rhetorical theory to reconceptualize institutionalization as change in argument structure. As a state, institutionalization is embodied in the structure of argument used to justify a practice at a given point in time. As a process,... View Details

Keywords: Debates; Management Practices and Processes; Trust; Adoption; Theory; United States

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November 1999
Case

net.Genesis, Inc.

By: Robert J. Dolan, Rajiv Lal and Perry Fagan

Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it. View Details

Keywords: Emerging Markets; Strategic Planning; Expansion; Brands and Branding; Knowledge Use and Leverage; Marketing Communications; Internet and the Web; Change Management

25 Aug 2016
News

What Building a “Jeopardy!” Robot Taught IBM About Innovation

Web

Browse All Articles, Research, & Case Studies - HBS Working Knowledge

Listen by Ben Rand A chatbot might be able to write emails that sound human, but can the technology respond to staff questions just like the boss would? Research by Prithwiraj Choudhury shows that while a chatbot may save leaders time, employees might not view the... View Details

06 Oct 2023
Book

Yes, You Can Radically Change Your Organization in One Week

strengthen the relationship at the core of the problem. Brainstorm and test strategies for building or rebuilding trust. Frei: “If there is a problem, in our experience, trust is broken down. Any time you have interpersonal challenges, we... View Details

Keywords: by Kristen Senz

April 2005 (Revised March 2007)
Case

eAccess, Ltd.

By: Thomas R. Eisenmann, Masako Egawa and Ariko Ota

The managers of eAccess, Japan's third largest provider of digital subscriber line (DSL) service, must decide whether to enter the mobile communications business. Japan's mobile services are among the world's most expensive, and incumbent carriers' profits are high. To... View Details

Keywords: Information Infrastructure; Diversification; Policy; Business Startups; Mobile and Wireless Technology; Communications Industry; Communications Industry; Japan

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2017
Book

The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

By: Tsedal Neeley

For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an... View Details

Keywords: Communication; Residency; Corporate Strategy; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Brazil; France; Germany; Indonesia; Japan; Taiwan; Thailand; United States

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Program

Leading Professional Service Firms

governance, decision-making, performance approaches, and metrics Optimize the use of your time and energy, achieve work-life balance, and help your colleagues to do the same Communicate your vision and View Details

Keywords: Professional Services; Professional Services

Program

Private Equity and Venture Capital

and Venture Capital raises your level of investment expertise. As you examine the full range of industry models—from venture capital to growth equity to buyouts—you will learn how to build more effective investment strategies for your... View Details

Keywords: Finance; Finance

21 Nov 2023
Research & Ideas

Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

involves telling ourselves positive narratives to help us cope with challenging situations, a strategy often called reappraisal. Similarly, achieving a sense of calm in a group setting often hinges on a leader’s ability to reconceptualize... View Details

Keywords: by Kristen Senz

Web

Live from Klarman Hall - Alumni

1:30–2:15 p.m. EST Faculty Moderator: Kristin Mugford , Melvin Tukman Senior Lecturer of Business Administration; Senior Associate Dean for Culture and Community Alumni Speakers: Beverly Anderson (MBA 1997) , CEO and President, BECU ;... View Details

July 2003
Case

CARE USA

By: John A. Quelch

CARE USA is spearheading a rebranding process for the organization. Examines the process and components of the rebranding strategy and its impact on CARE USA's direct mail strategy. Includes color exhibits. View Details

Keywords: Nonprofit Organizations; Marketing Communications; Brands and Branding; United States