Publications

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November 1998
Teaching Note

Working with your "Shadow Partner" TN

By: Richard L. Nolan

Teaching Note for (9-399-051). View Details

Keywords: Internet and the Web; Analytics and Data Science

November 2006
Case

Tickle

By: William A. Sahlman and Dan Heath

Describes a set of decisions confronting the management team of a rapidly growing online psychological testing and social networking company. They can either sell the company to a large public company, raise another round of capital from a preeminent venture capital... View Details

Keywords: Decisions; Internet and the Web; Growth Management; Internet and the Web; Business Strategy; Corporate Finance

November 2014
Case

Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

By: Lena G. Goldberg, Marcel Saucet and Christine Snively

Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details

Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Technology Industry; Technology Industry

Article

Fake AI People Won't Fix Online Dating

By: Scott Duke Kominers

Computer-generated images may inspire even more distrust and surely won’t lead to the love of a lifetime. View Details

Keywords: Artificial Intelligence; Dating Services; Internet and the Web; Ethics; AI and Machine Learning

Read Now

May 1999
Background Note

Broadband Race, The

By: David B. Yoffie and Mary Kwak

Surveys developments in broadband in the late 1990s, focusing on the rivalry between telecom companies deploying DSL and cable companies rolling out cable modem service. Reviews the major broadband technologies, examines the state of competition in the United States,... View Details

Keywords: Technological Innovation; Internet and the Web; Competition; Telecommunications Industry; United States; Hong Kong; Singapore

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12 Oct 1999
Research & Ideas

Throwing Your Opponent: Strategies for the Internet Age

Navigator 1.0 part of a whole package of Internet tools, it sidestepped the competition by offering its product as a stand-alone browser. By also distributing Navigator over the Web and using a new pricing model that essentially made it... View Details

Keywords: by Daniel Penrice

December 2001
Case

Alibaba.com (B)

By: F. Warren McFarlan and Fred Young

The challenges the largest Chinese electronic commerce company faces many challenges at the end of 2001. This case describes how it has completely reoriented its strategy in the past 12 months to become a B-to-B company. The key question is: Will it work and what... View Details

Keywords: Business or Company Management; Business Strategy; Internet and the Web; Problems and Challenges; Information Technology Industry; China; United States

22 Aug 2016
News

Working for a Faster, Safer Internet

Michelle Zatlyn (MBA 2009) is CEO of CloudFlare, a web performance and security company. In this interview, she talks about the origin of the company while she was a student at HBS, and the impact it is having. “Harvard does a lot of... View Details

24 Apr 2014
News

Using an online platform to reinvent education

Students can take advantage of the extensive library of more than 6,000 educational videos, 100,000 interactive challenges, and assessments from any computer with web access. Every interaction with the system is logged so that parents and... View Details

01 Dec 2013
News

14 for '14

Andrew Miller (MBA 1988), writer and coauthor, Those Guys Have All the Fun: Inside the World of ESPN Nick Taranto Photo courtesy of Nick Taranto "We will see more investment in the tech-enabled food space. Many investors and entrepreneurs were scared away from food... View Details

Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade

March 2008 (Revised June 2011)
Case

MySpace

By: Mikolaj Jan Piskorski, David T. Chen and Carin-Isabel Knoop

The case, set in late 2007, examines what MySpace—the largest online social network—should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation,... View Details

Keywords: Open Source Distribution; Partners and Partnerships; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry

ecosystem, shaping the field's trajectory. As an interdisciplinary scholar, I examined the evolving relationships among individuals and organizations that helped cultivate a world-leading industry at the technological frontier. The... View Details

01 Apr 1998
News

Gardella Joins Alumni Career Services

ads and marshals the full range of human and technological resources available at HBS and beyond. Gardella joined the HBS staff in October 1997, succeeding Robert M. Armstrong (MBA '66), who moved on to the Burlington, Massachusetts... View Details

Keywords: Caroline Chauncey

2023
Chapter

The Platform Organization

By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie

The industry platform is a distinct organizational form that has grown into importance over the past 20 years. We focus on the digital platform, which, along with its associated ecosystem, is uniquely positioned to create and capture value in the digital economy. View Details

Keywords: Platform; Organization; Organizations; Internet and the Web; Value Creation; Digital Platforms

01 Sep 2007
News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. Behavioral Finance — Benefiting... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

January 2000 (Revised April 2000)
Case

AsiaMail.com: What's in a Name?

By: Myra M. Hart and Sharon Peyus

Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and... View Details

Keywords: Business Startups; Venture Capital; Brands and Branding; Internet and the Web; Entrepreneurship; Advertising; Marketing; Information Technology Industry; Information Technology Industry; Asia