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November 2006 (Revised November 2007)
Case

Strategy in the Twenty First Century Pharmaceutical Industry: Merck & Co. and Pfizer Inc.

By: David J. Collis and Troy Smith

The global pharmaceutical industry has gone through substantial changes in the last few decades and pharmaceutical firms face major challenges including headline-grabbing litigation, imminent patent expirations, new technologies, rising drug development costs, generic... View Details

Keywords: Mergers and Acquisitions; Growth and Development Strategy; Product Development; Research and Development; Corporate Strategy; Pharmaceutical Industry; United States

November 2009
Article

Responding to Public and Private Politics: Corporate Disclosure of Climate Change Strategies

By: Erin Marie Reid and Michael W. Toffel

The challenges associated with climate change will require governments, citizens, and firms to work collaboratively to reduce greenhouse gas emissions, a task that requires information on companies' emissions levels, risks, and reduction opportunities. This paper... View Details

Keywords: Climate Change; Problems and Challenges; Pollutants; Risk and Uncertainty; Business and Shareholder Relations; Management Practices and Processes; Social Issues; Corporate Disclosure; Values and Beliefs; Governing Rules, Regulations, and Reforms; Government and Politics

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April 1999
Teaching Note

Dimensions of Technology Strategy: Managing Innovation: Overview Teaching Note for Module 5

By: Clayton M. Christensen

Provides instructors with an overview teaching note for the technology strategy module of the course. The cases in the module give students insights about several issues in technology strategy. These include: 1) Whether to be a technological leader or follower; 2)... View Details

Keywords: Investment; Investment Return; Innovation and Management; Job Cuts and Outsourcing; Managerial Roles; Performance Improvement; Problems and Challenges; Research; Strategy; Technology

Teaching Interest

Overview

By: Willy C. Shih

Professor Shih has taught the Technology and Operations Management (TOM) course and FIELD Global Immersion in the first-year MBA required curriculum. He also has taught Building and Sustaining a Successful Enterprise (BSSE) in the second-year MBA curriculum, as well as... View Details

Keywords: Supply Chain Management; Operations Management; Operations Strategy; Globalization Of Supply Chain; Competitiveness; Globalization; Trade; Operations; Manufacturing Industry; Transportation Industry; United States; China; Europe; Japan

January 2025
Case

Real Madrid Club de Fútbol

By: Anita Elberse, Juan Pasquín and Íñigo Pasquín

On June 1, 2024, Spanish soccer club Real Madrid captures its fifteenth Champions League title—more than double the tally of the nearest competitor. Under Florentino Pérez’s leadership, the club has now won six of the last eleven UEFA Champions League titles, and has... View Details

Keywords: Sports; Soccer; Football; Entertainment; Media; Talent Management; Superstars; Marketing; Strategy; General Management

1991
Article

Job Satisfaction, Service Capability and Customer Satisfaction: An Examination of Linkages and Management Implications

By: Leonard A. Schlesinger and Jeffrey Zornitsky

Survey data from 1,277 employees and 4,269 customers of a personal lines insurance organization were analyzed with the following results: (a) employee perceptions of service quality are positively related to both job satisfaction and self-perceived service capability;... View Details

Keywords: Service Delivery; Satisfaction; Jobs and Positions; Customer Satisfaction

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February 2017
Teaching Note

Paez

Paez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy category that suddenly woke up when TOMS, a U.S. company, appropriated the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cause.... View Details

Keywords: Brand Management; Brand Positioning; Competitive Positioning; Competitive Strategy; Retailing; Go To Market Strategy; Marketing; Brands and Branding; Marketing Strategy; Retail Industry; Fashion Industry; Argentina; Latin America; South America; Europe

August 2005 (Revised December 2006)
Case

Procter & Gamble: Electronic Data Capture and Clinical Trial Management

By: Robert S. Huckman and Mark J. Cotteleer

Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details

Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States

September 2010 (Revised October 2014)
Teaching Note

Enterprise Risk Management at Hydro One - Multimedia

By: Anette Mikes

Teaching Note for 110-707 View Details

Keywords: Risk Management; Climate Change; Adoption; Perspective; Business and Stakeholder Relations; Goals and Objectives; Strategic Planning; Governing Rules, Regulations, and Reforms; Renewable Energy; Capital Budgeting; Managerial Roles; Problems and Challenges; Energy Industry

1986
Book

The Manager as Negotiator: Bargaining for Cooperation and Competitive Gain

By: David A Lax and James K. Sebenius

Keywords: Negotiation Tactics; Competitive Advantage

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21 Nov 2012
Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

smart about competitive analysis and forging a strategy that considers realities and which way public policy is moving," Herzlinger says. "She must also understand capital markets, group dynamics, and different kinds of leadership." But... View Details

Keywords: by Paul Guttry; Health; Education

1991
Manual

Teaching Manual for Manager in the International Economy

By: L. T. Wells Jr.

Keywords: Global Strategy

April 2019
Supplement

OTE: Managing in Times of National Crisis (B)

By: Juan Alcacer and Emer Moloney

During the period 2011-2016, CEO and Chairman of Greek telecommunications company OTE Michael Tsamaz guided the company through a much needed transformation with a multi-pronged strategy. View Details

Keywords: Leading Change; Transformation; Strategy; Telecommunications Industry; Service Industry; Technology Industry

July 2019 (Revised November 2022)
Case

Backstage at Boston Ballet

By: David G. Fubini, Ryan Raffaelli, Begum Agca Okutgen and Julia Kelley

This case asks students to consider how to prioritize goals when placed in a new leadership role. In August 2014, Meredith “Max” Hodges became the youngest Executive Director (ED) in the Boston Ballet’s 51-year history. In her first year, she was able to claim several... View Details

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

July 2014
Teaching Note

Rebecca S. Halstead: Steadfast Leadership

By: Boris Groysberg and Deborah Bell

The case reviews Rebecca Halstead's career history, detailing how, through her personal attributes, skills, experiences, challenges, and organizational practices she developed into a successful leader and commander in the U.S. Army. The teaching note discusses... View Details

Keywords: Strategy And Leadership; Leadership And Managing People; Working Conditions; Groups and Teams; Competitive Strategy; Personal Development and Career; Organizational Culture; Personal Characteristics; Leadership Style; Gender; Power and Influence

August 2017
Supplement

Quiet Logistics: CEO Bruce Welty Discusses New Robotics Company

By: Robert L. Simons and Jennifer Packard

This is a video supplement to Quiet Logistics A (HBS No. 115-001) and Quiet Logistics B (HBS No. 115-003). View Details

Keywords: Strategy And Execution; Management Control Systems; Risk and Uncertainty

January 2002
Case

Intrinsix: Managing Growth at an Electronic Design Service Company

By: H. Kent Bowen and Courtney Purrington

Intrinsix is a 15-year-old semiconductor design services company that wants to continue its growth and market reach and appears to be ready for an initial public offering (IPO). This case leads up to this strategic decision point by tracing the growth of Intrinsix from... View Details

Keywords: Decisions; Initial Public Offering; Growth Management; Management Analysis, Tools, and Techniques; Management Style; Marketing Strategy; Problems and Challenges; Competitive Strategy; Electronics Industry

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2007
Casebook

Managing School Districts for High Performance: Cases in Public Education Leadership

By: Stacey Childress, Richard F. Elmore, Allen S. Grossman and Susan Moore Johnson

Managing School Districts for High Performance brings together more than twenty case studies and other readings that offer a powerful and transformative approach to advancing and sustaining the work of school improvement. At the center of this work is the... View Details

Keywords: Management; Strategy; Leadership; Public Sector; Organizational Design; Education; Performance Improvement

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September 2019
Case

Engineering Company Culture at Zaimella Ecuador

By: Francesca Gino, Gary Pisano and Mariana Cal

Keywords: Company Culture; Organization Culture; Culture; Strategy; Management

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