Publications

21 Aug 2015
Blog Post

My Fear of Student Debt: Funding the HBS/HKS Joint Degree

years instead of the traditional two years for an MBA or MPP alone. I also knew I wanted to start or join an early stage and socially focused venture after graduation that would likely not pay me as well as... View Details

December 2014
Case

DaVita HealthCare Partners and the Denver Public Schools: Creating Connections

By: John J-H Kim and Christine S. An

In 2011, DaVita HealthCare Partners (DaVita)—a Fortune 500 healthcare services company specializing in kidney dialysis services—and the Denver Public Schools (DPS)—the largest school district in Colorado—forged a plan to incorporate greater intentional focus on culture... View Details

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web

December 5, 2024
Article

A Consensus Definition of Creativity in Surgery: A Delphi Study Protocol

By: Alex Thabane, Tyler McKechnie, Phillip Staibano, Vikram Arora, Goran Calic, Jason W. Busse, Sameer Parpia and Mohit Bhandari

Introduction
Clear definitions are essential in science, particularly in the study of abstract phenomena like creativity. Due to its inherent complexity and domain-specific nature, the study of creativity has been complicated, as evidenced by the various... View Details

Keywords: Creativity; Health Care and Treatment; Outcome or Result; Measurement and Metrics

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Doing Business with China: Early American Trading Houses - A Chronicle of the China Trade

Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership Networked Business Research Associates View Details

Web

Credential of Digital Innovation and Strategy | HBS Online

Exercises Advise a startup platform, Picabuu, on how it can capture value, anticipate challenges, acquire new customers, and scale Define the most important characteristics of economies of scale View Details

23 May 2011
Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

that integrate neither one.) In order to determine the extent to which investor behavior is changing, we used data made available to us from Bloomberg showing the number of times in two quarterly periods... View Details

Keywords: by Robert G. Eccles & George Serafeim

January 1995 (Revised March 1995)
Case

GuateSalud

Dr. Glenn Lopez, the founder and general director of GuateSalud, faces cash flow problems and some crucial choices about how to expand his innovative health maintenance organization for agricultural workers in rural Guatemala. The case describes Lopez's six-year... View Details

Keywords: Social Entrepreneurship; Health Care and Treatment; Government and Politics; Conflict and Resolution; Health Industry; Guatemala

May 2021 (Revised May 2022)
Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson

By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details

Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Health Industry; Health Industry; United States; North America; United Kingdom

March 2022 (Revised July 2022)
Case

Nexleaf Analytics: Saving the World Using the Internet of Things

By: Frank Nagle

In 2019, a decade after co-founding Nexleaf Analytics, CEO Nithya Ramanathan faced an important decision that would impact the ability of the small, but growing, not-for-profit organization to thrive for another decade. Their sensor technologies and big data analytics... View Details

Keywords: Corporate Strategy; Collaborative Innovation and Invention; Technological Innovation; Nonprofit Organizations; Competitive Strategy; Patents; Expansion; Information Technology; Health Industry; Information Industry; Medical Devices and Supplies Industry; Technology Industry

06 Jan 2010
What Do You Think?

Is a Stringent Climate Change Agreement a Pot of Gold?

determine which types of non-finite-resource based opportunities innovators will be able to exploit beyond just curious little niche plays." What will it take to make this happen? Will it even take... View Details

Keywords: by Jim Heskett; Energy; Utilities

28 May 2014
Research & Ideas

Building Histories of Emerging Economies One Interview at a Time

business has a role to play in addressing it." For example, in one video clip, Yusuf Hamied, chairman of Mumbai-based pharmaceutical company Cipla, comments, "I'm a firm believer that if you're in the health... View Details

Keywords: by Julia Hanna

Web

RoGME: Role of Government in Market Economies - Course Catalog

environmental protection, education, health care, and fiscal and monetary policy. We may want the government to do more than remove inefficiencies, so the second module tackles questions of economic justice... View Details

April 2005
Article

Psychological Dimensions of the Israeli Settlements Issue: Endowments and Identities

By: Susan Hackley, M. Bazerman, Lee Ross and Dan Shapiro

Keywords: Health; Identity; Housing; Israel

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09 Dec 2015
Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

later Twitter acquired competing app Periscope and cut off Meerkat’s access to Twitter’s social graph. And then there was the iPhone flashlight app from Noah Corp., which you’ve likely never heard of because... View Details

Keywords: by Carmen Nobel; Retail; Technology; Web Services

October 2022
Case

Colette Phillips and GetKonnected!: Creating Inclusive Ecosystems

By: Rosabeth Moss Kanter, Amy Chiu and Joyce Kim

Colette Phillips’ marketing firm had just won the City of Boston’s 2nd largest contract in history to a Black-owned company. During the Covid-19 pandemic, Get Konnected!, the networking organization for people of color that she founded 15 years earlier and led to... View Details

November 2007 (Revised January 2010)
Case

ThedaCare: System Strategy

By: Michael E. Porter and Sachin H. Jain

Over the 1980s and 1990s, America's changing health care payer environment resulted in mergers of numerous community hospitals into hospital systems. Based in Appleton, Wisconsin, ThedaCare stood out among community hospital systems in its pursuit of service... View Details

Keywords: Value Creation; Health Care and Treatment; Problems and Challenges; Innovation and Invention; Health Industry; Wisconsin