Publications

Web

Using Oral History in Research - Creating Emerging Markets

Conferences Using Oral History in Research DEC 15th (9am - 12pm) EST The Creating Emerging Markets (CEM) project has been conducting in-depth interviews with top business leaders in emerging markets since... View Details

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Health Industry; Retail Industry

2018
Chapter

Between Economic Planning and Market Competition: International Law and Economics in the U.S.

By: Laura Phillips Sawyer

The impact of institutional economics in shaping the American regulatory tradition has largely been dismissed as an incoherent attack on the neoclassical economic paradigm. This essay briefly reconstructs the interwar institutionalist movement, exploring the... View Details

Keywords: Economics; History; Governing Rules, Regulations, and Reforms; Business and Government Relations; United States

2020
Working Paper

Internal Models, Make Believe Prices, and Bond Market Cornering

By: Ishita Sen and Varun Sharma

Exploiting position-level heterogeneity in regulatory incentives to misreport and novel data on regulators, we document that U.S. life insurers inflate the values of corporate bonds using internal models. We estimate an additional $9-$18 billion decline in regulatory... View Details

Keywords: Life Insurers; Capital Regulation; Internal Models; Corporate Bonds; Regulatory Supervision; Concentrated Ownership; Bonds; Capital; Governing Rules, Regulations, and Reforms; Insurance; Investment Portfolio

May–June 2011
Article

The Uninvited Brand

By: Susan Fournier and Jill Avery

Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details

Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry

17 Jun 2021
News

Investing in a Post-COVID World; Exploring the Pandemic’s Impact on Gender Equity

Clubs News Clubs News Alumni Angels Conference Tackles Post-Pandemic Investing and Entrepreneurship The global pandemic has reshaped the world, and investors and founders are full of questions about the future of startups. To find... View Details

Keywords: Margie Kelley

Web

A Marketing Revolution - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National Markets... View Details

Article

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

By: John A. Deighton and Kent Grayson

Keywords: Marketing; Relationships; Management; Public Opinion

Teaching Interest

Business Opportunties in Climate Adaptation

By: John D. Macomber

This is a Short Intensive Program or SIP at Harvard Business School. It’s an optional student offering prior to the formal start of the Spring semester the following week. SIPs tend to cover new material on current topics, to be less formal than the HBS Case Study... View Details

Keywords: Resilience; Climate Risk; Climate Impact; Fire Protection; Insurance Risk Exposure; Hedge Fund; Public Health; Public Health Measures; Climate Change; Adaptation; Infrastructure; Real Estate Industry; Transportation Industry; Insurance Industry; United States; Africa; Latin America

November 2018 (Revised February 2019)
Case

Israel at 70: Is it Possible to (re)Brand a Country?

By: Elie Ofek and Sarah Gulick

In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country’s brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry... View Details

Keywords: Branding; Brand Management Of Places; Nation Branding; Brand Positioning; Public Diplomacy; Marketing Communication; Brands and Branding; Marketing Communications; Perception; Change; Israel

01 Jun 2004
News

Merck’s Gilmartin on Vaccines, Global Health

that policymakers concerned with global public health must pay “dramatically greater” attention to vaccine-related issues. He pointed out that 3 million children worldwide die each year from diseases for which vaccines already exist. Even... View Details

Keywords: Merck; public health; global public health; vaccines; Health, Social Assistance; Scientific Research and Development Services

24 Jun 2015
Working Paper Summaries

Accounting Data, Market Values, and the Cross Section of Expected Returns World

Keywords: by Charles C.Y. Wang; Accounting

Web

Investment Banking & Securities Underwriting | Baker Library | Bloomberg Center | Harvard Business School

Introduction 1840s – 1880s General Merchants to Commodities Brokers 1880s – 1920s Investment Banking & Securities Underwriting 1920s – 1960s Investing in Emerging Industries 1850–1968 Lehman Brothers Family... View Details

Forthcoming
Article

Public Disclosure of Private Meetings: Does Transparency of Corporate Site Visits Affect Analysts’ Attention Allocation?

By: Yi Ru, Ronghuo Zheng and Yuan Zou

We investigate the impact of observing peers’ information acquisition on financial analysts’ allocation of attention. Using the timely disclosure mandate by the Shenzhen Stock Exchange as a setting, we find that, shortly after analysts observe that a firm has been... View Details

Keywords: Corporate Disclosure; Information; Financial Institutions; Accounting; Financial Markets; Financial Services Industry; China

September 2019
Article

The Effect of Enforcement Transparency: Evidence from SEC Comment-Letter Reviews

By: Miguel Duro, Jonas Heese and Gaizka Ormazabal

This paper studies the effect of the public disclosure of the Securities and Exchange Commission (SEC) comment-letter reviews (CLs) on firms’ financial reporting. We exploit a major change in the SEC’s disclosure policy: in 2004, the SEC decided to make its CLs... View Details

Keywords: Disclosure; SEC Comment-Letter Reviews; Public Enforcement; Governance; Information Publishing; Policy; Financial Reporting; Capital Markets; Organizational Change and Adaptation

2019
Working Paper

Voting Trusts and Antitrust: Rethinking the Role of Shareholder Rights and Private Litigation in Public Regulation, 1880s to 1930s

By: Naomi R. Lamoreaux and Laura Phillips Sawyer

Scholars have long recognized that the states’ authority to charter corporations bolstered their antitrust powers in ways that were not available to the federal government. But they have also argued that the growth of large-scale enterprises operating in national and... View Details

Keywords: Voting Trusts; Antitrust; Business and Shareholder Relations; Lawsuits and Litigation; History; United States

Read Now

May 2018 (Revised October 2018)
Case

Urban Us

By: Mitchell Weiss and Phoebe Peronto

Shaun Abrahamson and Stonly Baptiste aimed to invest in what they called "urbantech superheroes." At Urban Us, the seed-stage urban technology-focused venture capital firm the two started in 2012, they looked for startups innovating around the future of cities. By... View Details

Keywords: Public Entrepreneurship; Govtech; Urbantech; Seed Investing; Urban Us; Shaun Abrahamson; Stonly Baptiste; Remix; One Concern; Starcity; SeamlessDocs; Venture Capital; Public Sector; City; Urban Development; Entrepreneurship; Miami; San Francisco; New York (city, NY)

February 2018 (Revised March 2019)
Case

Sandlands Vineyards

By: Benjamin C. Esty and Gregory Saldutte

Approximately 80% of the wineries in the U.S. break even or lose money. An even greater percentage lose money on an economic basis (i.e., after a charge for the cost of equity). Tegan Passalacqua is a successful, young, Californian winemaker who specializes in making... View Details