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Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores
By: Ryan Raffaelli and Ryann Noe
This study reveals how incumbent actors leverage physical place as source of differentiation in response to the threat of digital commoditization. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline... View Details
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Launching Technology Ventures
Launching Technology Ventures (LTV) is designed for students who are actively working on their own startups or who will work at early-stage startups. The course material is, in particular, focused on new businesses in the... View Details
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By: Rob Markey
Managing Service Operations - MBA Elective Curriculum
World-class service organizations deeply understand the needs and behaviors of their customers, and design, manage, and improve their operating models accordingly. This course... View Details
Keywords: Customer Lifetime Value; Customer Centric Initiative; Customer Engagement; Service Management; Service Profit Chain; Service Design; Service Models; Service Excellence; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Service Delivery; Service Operations
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By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
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In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
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By: Isamar Troncoso
Professor Troncoso's research explores problems related to digital marketplaces and AI applications in marketing, and combines toolkits from econometrics, causal inference, and machine learning. She has studied how different platform design choices can lead to... View Details
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By: Hise O. Gibson
Professor Gibson's primary research interests encompass inclusive leadership, operational effectiveness, human capital development, leadership, leader development, leading change, and risk management especially during crisis. As part of his broader work to... View Details
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By: Roberto Verganti
Roberto’s research focuses on how to create innovations that are meaningful for people, for society, and for their creators. He explores how leaders and organizations generate radically new visions, and make those visions come real. His studies lie at the intersection... View Details
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By: Shunyuan Zhang
Professor Zhang uses machine learning to address marketing problems that have arisen within the nascent sharing economy. She conducts rigorous analyses of structured and unstructured data generated by new sharing economy platforms to address important issues emerging... View Details
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By: Ayelet Israeli
Professor Israeli utilizes econometric methods and field experiments to study data driven decision making in marketing context. Her research focuses on data-driven marketing, with an emphasis on how businesses can leverage their own data, customer data, and market data... View Details
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By: Boris Vallee
Professor Vallée focuses on financial innovation, investigating it from different angles. This research thread has led him to relate the methods and insights of corporate finance and banking with those of other subfields, including household finance, public finance,... View Details
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Personal Selling and Sales Management
By: Das Narayandas
Das is currently investigating benchmark practices in personal selling and sales management across a variety of industries. He is also conducting field studies to understand how firms are leveraging interactive technologies to support their field sales efforts. View Details
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Retail and the Internet
By: Rajiv Lal
The emergence of new technology, increasing number of new retail formats and the emphasis on store brands are contributing factors to enormous changes taking place in retailing. Rajiv Lal's work on the use of the Internet by retailers calls into question the... View Details
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Scaling Minority Businesses
By: Archie L. Jones
Scaling Minority Businesses (SMB) is a field course designed to leverage the intellectual power and community of Harvard Business School to address the vital needs of Black-owned enterprises as they face the twin tasks of surviving and growing. The course... View Details
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Senior Executive Leadership Program, India (SELPI)
By: Sunil Gupta
India is one of the fastest growing economies. This modular program is designed to hone the business and leadership skills of executives who are planning to leverage the opportunities in this emerging market.
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Strategy and Technology
By: Andy Wu
The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.
- What strategies win in markets with network effects?
- How can technology be... View Details
Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Patents; Business Strategy; Competitive Advantage; Competitive Strategy; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Technology Adoption; Technology Networks; Technology Platform; Communications Industry; Electronics Industry; Information Technology Industry; Manufacturing Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry
- Teaching Interest
Strategy and Technology (Elective Curriculum)
By: David B. Yoffie
This course explores the unique aspects of creating effective management and investment strategies for technology-intensive businesses. What strategies can win in markets with strong network effects? How can firms leverage technology to build multi-sided platforms?... View Details
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Sustainability, Real Estate and the Built Environment
By: John D. Macomber
Research interests include:
- Real estate development, design, and construction, notably how design creates value;
- Sustainable cities, in particular entrepreneurship and project finance in light of global trends in urbanization and resource... View Details
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The Connection Between Volatility and Leverage
Professor Siriwardane has co-developed a new econometric model that captures the link between equity volatility and financial leverage, driven by the desire to incorporate the record levels of both leverage and volatility that characterized the 2008 financial crisis... View Details
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- Article
The Double-Edged Sword of Exemplar Similarity
By: Majid Majzoubi, Eric Zhao, Tiona Zuzul and Greg Fisher
We investigate how a firm’s positioning relative to category exemplars shapes security analysts’ evaluations. Using a two-stage model of evaluation (initial screening and subsequent assessment), we propose that exemplar similarity enhances a firm’s recognizability and... View Details
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- Book
The Experimentation Machine: Finding Product–Market Fit in the Age of AI
Leverage AI to be a 10x Founder
Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details