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  • All HBS Web  (5,039)
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  • June 2020 (Revised October 2020)
  • Case

What Went Wrong with Boeing's 737 Max?

By: William W. George and Amram Migdal
This case describes the development of the Boeing 737 Max airplane model and the events leading up to two tragic plane crashes, in which a total of 346 people died: the crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines... View Details
Keywords: Communication; Communication Intention and Meaning; Communication Strategy; Forms of Communication; Announcements; Decision Making; Decision Choices and Conditions; Judgments; Ethics; Moral Sensibility; Values and Beliefs; Globalization; Global Strategy; Governance; Corporate Accountability; Governance Controls; Human Resources; Resignation and Termination; Leadership; Leadership Style; Management; Business or Company Management; Crisis Management; Management Practices and Processes; Management Skills; Management Style; Management Systems; Risk Management; Time Management; Markets; Demand and Consumers; Digital Platforms; Supply and Industry; Duopoly and Oligopoly; Industry Structures; Operations; Product Development; Organizations; Organizational Change and Adaptation; Organizational Culture; Outcome or Result; Failure; Success; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Risk and Uncertainty; Safety; Strategy; Transportation; Air Transportation; Aerospace Industry; Air Transportation Industry; Africa; Ethiopia; Asia; Indonesia; North and Central America; United States; Seattle; Chicago
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George, William W., and Amram Migdal. "What Went Wrong with Boeing's 737 Max?" Harvard Business School Case 320-104, June 2020. (Revised October 2020.)

    Geoffrey G. Jones

    Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details

    Keywords: banking; beauty products; construction; consumer products; energy; entertainment; fashion; financial services; food; food processing; green technology; petroleum; service industry
    • January 2002
    • Case

    Global Business Council on HIV/AIDS on World AIDS Day 2001, The

    Explores the motivation for businesses to be concerned with the global AIDS epidemic. The formation of the council serves as an example of how business leaders are building a network of companies to develop an effective business response to AIDS-both through workforce... View Details
    Keywords: Health; Social Issues; Global Strategy; Business and Community Relations; Growth and Development Strategy; Business and Government Relations; Health Industry
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    Barrett, Diana, and Daniella Ballou. "Global Business Council on HIV/AIDS on World AIDS Day 2001, The." Harvard Business School Case 302-086, January 2002.
    • TeachingInterests

    Strategy: Building and Sustaining Competitive Advantage

    By: Andy Wu
    In the fight for market leadership, your company must be able to build a winning strategy—and execute it seamlessly across multiple business lines. This program prepares you to identify and exploit sources of competitive advantage and implement game-changing... View Details
    • TeachingInterests

    Exec Ed: Real Estate Executive Seminar: Capital, Partnerships, and Portfolios

    By: John D. Macomber
    With both a quest for yield and new opportunities emerging across the real estate supply chain, business leaders must have the financial capabilities, analytical tools, and strategic skills to ensure the long-term profitability of their development projects and... View Details
    • 23 Nov 2021
    • News

    What It Takes to Build an Organizational Culture That Wins

    • October 2018
    • Case

    Booking.com

    By: Stefan Thomke and Daniela Beyersdorfer
    The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing,... View Details
    Keywords: Travel; Product Innovation; Experimentation; A/B Testing; User Experience Design; Product Development; Product Design; Innovation and Management; Transformation; Information Technology; Digital Transformation; Travel Industry
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    Thomke, Stefan, and Daniela Beyersdorfer. "Booking.com." Harvard Business School Case 619-015, October 2018.
    • 23 Sep 2019
    • Video

    Blavatnik Fellowship: 5 Years of Thinking Big

    • 22 Dec 2008
    • Research & Ideas

    10 Reasons to Design a Better Corporate Culture

    Leadership is critical in codifying and maintaining an organizational purpose, values, and vision. Leaders must set the example by living the elements of culture: values, behaviors, measures, and actions. Values are meaningless without... View Details
    Keywords: by James L. Heskett, W. Earl Sasser & Joe Wheeler
    • 06 Sep 2019
    • Blog Post

    The Business of Medicine: MD/MBA Students Having an Impact

    These Harvard Medical School (HMS) students are already making a difference in the health care community. Now, they are at HBS fine-tuning their leadership skills in preparation of receiving their MD/MBA. Each year, MD/MBA applicants... View Details
    • 31 Aug 2013
    • News

    Hulbert on Investing: Beyond the Superstar CEO

    • May 2007 (Revised September 2008)
    • Case

    Biocon Limited

    By: Krishna G. Palepu and Ananth Chepuri
    Biocon Limited was facing significant pricing pressure in their cash cow business, that primarily consisted of manufacturing Active Pharmaceutical Ingredients (APIs). To combat this commoditization, Biocon's leadership had chosen an innovation-led strategy. This new... View Details
    Keywords: Globalized Firms and Management; Innovation and Management; Leading Change; Growth and Development Strategy; Risk Management; Organizational Change and Adaptation; Biotechnology Industry; India
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    Palepu, Krishna G., and Ananth Chepuri. "Biocon Limited." Harvard Business School Case 107-083, May 2007. (Revised September 2008.)
    • December 1986 (Revised February 1993)
    • Case

    Scandinavian Airlines System

    Discusses the fostering of entrepreneurship and innovation in the large corporation. It traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present with particular emphasis on the leadership of Jan Carlzon, CEO from 1981 to the... View Details
    Keywords: Organizational Change and Adaptation; Leading Change; Innovation and Management; Corporate Entrepreneurship; Organizational Culture; Air Transportation Industry; Scandinavia
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    Kao, John J. "Scandinavian Airlines System." Harvard Business School Case 487-041, December 1986. (Revised February 1993.)

      William R. Kerr

      William Kerr is the D’Arbeloff Professor of Business Administration at Harvard Business School. Bill is Senior Associate Dean for Faculty Development and Research, co-director of Harvard’s Managing the Future of Work initiative, and faculty chair of the... View Details

      Keywords: communications; computer; consulting; high technology; information technology industry; management consulting; manufacturing; telecommunications; venture capital industry

        Lynda M. Applegate

        Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School.  She has also played a... View Details

        • 17 Nov 2023
        • Blog Post

        HBS Veteran Spotlight: Rex Willis (MBA 2024)

        shift in my career interests. In the program, I resonated the most with the emphasis on discipline, professionalism, and teamwork that the program sought to instill in its cadets. Moreover, it challenged me to become better by entrusting me with View Details

          Julie Battilana

          Julie Battilana is the Joseph C. Wilson Professor of Business Administration in the Organizational Behavior unit at Harvard Business School and the Alan L. Gleitsman Professor of Social Innovation at Harvard Kennedy School, where she is also the founder and faculty... View Details

          • October 2005
          • Case

          Tad Piper and Piper Jaffray

          By: William W. George and Andrew N. McLean
          In 2005, Tad Piper reflects on the successful spin-off from US Bancorp of Piper Jaffray, the investment bank founded by his grandfather. Profiles the development of Piper Jaffray from a Midwestern brokerage house to a national, diversified financial services firm. In... View Details
          Keywords: Crisis Management; Leadership Style; Management Style; Leadership; Growth and Development Strategy; Financial Services Industry
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          George, William W., and Andrew N. McLean. "Tad Piper and Piper Jaffray." Harvard Business School Case 406-033, October 2005.
          • 10 Feb 2016
          • News

          Gap Year: Harvard And Stanford Help Boomers Find A Second Act With Purpose

            Karim R. Lakhani

            Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

            Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
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