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- All HBS Web (1,036)
- Faculty Publications (558)
- May 2002 (Revised October 2005)
- Case
Marketing Antidepressants: Prozac and Paxil
By: Youngme E. Moon and Kerry Herman
Describes the marketing of Prozac and Paxil, two of the best-selling mental health drugs in history. Set in 2001, several months before the expiration of Prozac's patent, Eli Lilly (Prozac's manufacturer) and GlaxoSmithKline (Paxil's manufacturer) must decide how to... View Details
Keywords: Patents; Product Positioning; Competition; Ethics; Value; Health Care and Treatment; Brands and Branding; Pharmaceutical Industry; United States
Moon, Youngme E., and Kerry Herman. "Marketing Antidepressants: Prozac and Paxil." Harvard Business School Case 502-055, May 2002. (Revised October 2005.)
- Student-Profile
Talia Gillis
to employees without legal representation, highlighted how difficulties in calculating social benefits, severance packages or assessing settlement offers created significant barriers for employees, rendering many legal protections futile.... View Details
- 05 Dec 2016
- News
The Dragon’s Tale
hyperfocus on intellectual property protection can also hinder collaboration with the international partners they need to serve Chinese consumers’ needs. There’s a wave of... View Details
Keywords: Deborah Blagg
- 08 Apr 2008
- First Look
First Look: April 8, 2008
today innovating in a complex intellectual property environment in fields where there is a high amount of cumulativeness. The case highlights the leverage that good strategic thinking can bring to... View Details
Keywords: Martha Lagace
- December 2009 (Revised December 2012)
- Case
Sony and the JK Wedding Dance
By: John Deighton and Leora Kornfeld
Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details
Keywords: Music Entertainment; Copyright; Marketing Strategy; Consumer Behavior; Network Effects; Social and Collaborative Networks; Internet; Music Industry
Deighton, John, and Leora Kornfeld. "Sony and the JK Wedding Dance." Harvard Business School Case 510-064, December 2009. (Revised December 2012.) (request a courtesy copy.)
- 01 Jun 2005
- News
One-on-One with Grover Norquist
of the Republican Party. His Taxpayer Protection Pledge, a promise never to raise taxes, has been signed by President George W. Bush (MBA ’75) and most Republican members of Congress. But his influence extends beyond tax issues. Since... View Details
Keywords: Government
- 01 Jun 2003
- News
Books
partnerships, however, science with commercial applications began thriving outside corporate R&D silos. And the availability of venture capital for technology start–ups made it harder to keep scientists with hot new ideas in–house. The result is an active market for... View Details
- March 2012
- Article
Managing Political Risk in Global Business: Beiersdorf 1914-1990
By: Geoffrey Jones and Christina Lubinski
This article is concerned with business strategies of political risk management during the twentieth century. It focuses especially on Beiersdorf, a pharmaceutical and skin care company in Germany. During World War I, the expropriation of its brands and trademarks... View Details
Keywords: Business Strategy; Government and Politics; Risk Management; Brands and Branding; Problems and Challenges; Communication Technology; Cost; Trademarks; Strategy; Pharmaceutical Industry; Germany
Jones, Geoffrey, and Christina Lubinski. "Managing Political Risk in Global Business: Beiersdorf 1914-1990." Enterprise & Society 13, no. 1 (March 2012): 85–119.
- 2010
- Working Paper
Agglomerative Forces and Cluster Shapes
By: William R. Kerr and Scott Duke Kominers
We model spatial clusters of similar firms. Our model highlights how agglomerative forces lead to localized, individual connections among firms, while interaction costs generate a defined distance over which attraction forces operate. Overlapping firm interactions... View Details
Keywords: Entrepreneurship; Geographic Location; Patents; Labor; Industry Clusters; Industry Structures; Relationships; Competitive Advantage; Technology Industry; California
Kerr, William R., and Scott Duke Kominers. "Agglomerative Forces and Cluster Shapes." Harvard Business School Working Paper, No. 11-061, December 2010.
- August 2008 (Revised May 2009)
- Background Note
Note on Generic Drugs in the European Union
By: Robert C. Pozen and Elizabeth M. Leonard
Rules governing the introduction of generic drugs in U.S. and EU have some similarities but significant differences because of the Hatch-Waxman Act in the U.S. View Details
Keywords: Governing Rules, Regulations, and Reforms; Government Legislation; Health Care and Treatment; Trademarks; Brands and Branding; Pharmaceutical Industry; European Union; United States
Pozen, Robert C., and Elizabeth M. Leonard. "Note on Generic Drugs in the European Union." Harvard Business School Background Note 309-019, August 2008. (Revised May 2009.)
- Article
Small Worlds and Regional Innovation
Small-world networks have attracted much theoretical attention and are widely thought to enhance creativity. Yet empirical studies of their evolution and evidence of their benefits remain scarce. We develop and exploit a novel database on patent coauthorship to... View Details
Keywords: Geographic Location; Collaborative Innovation and Invention; Patents; Performance Productivity; Creativity; Social and Collaborative Networks
Fleming, Lee, Charles King III, and Adam Juda. "Small Worlds and Regional Innovation." Organization Science 18, no. 6 (November–December 2007).
- 01 Dec 2003
- News
The Next Big Thing
remaining committed to principles of academic openness and ethical research, Harvard has decided to review its policies regarding intellectual property and technology transfer, as well as its traditionally... View Details
- 01 Dec 2001
- News
Corporate Governance Conference Addresses Global Challenges
discussing their findings, Shleifer and Johnson combined business and economic statistics from these nations to illustrate the levels of investor protection achieved by the disparate models. Establishing appropriate legal support for... View Details
- July 1999 (Revised December 2005)
- Case
Quickturn Design Systems, Inc. (G)
By: Jay W. Lorsch and Katharina Pick
Supplements the (A) case. View Details
Keywords: Patents; Governing and Advisory Boards; Behavior; Lawsuits and Litigation; Organizations; Acquisition; Corporate Governance; Service Industry
Lorsch, Jay W., and Katharina Pick. "Quickturn Design Systems, Inc. (G)." Harvard Business School Case 400-012, July 1999. (Revised December 2005.)
- September 2009
- Teaching Note
iZumi (TN)
By: Robert F. Higgins
Teaching Note for [809105]. View Details
- November 2007
- Article
Innovation and Incentives: Evidence from Corporate R&D
By: Josh Lerner and Julie Wulf
Beginning in the late 1980s, American corporations began increasingly linking the compensation of central research personnel to the economic objectives of the corporation. This paper examines the impact of the shifting compensation of the heads of corporate research... View Details
Keywords: Innovation and Invention; Motivation and Incentives; Goals and Objectives; Research and Development; Patents; Employee Stock Ownership Plan
Lerner, Josh, and Julie Wulf. "Innovation and Incentives: Evidence from Corporate R&D." Review of Economics and Statistics 89, no. 4 (November 2007): 634–644.
- March 2019
- Case
Wattpad
By: John Deighton and Leora Kornfeld
How to run a platform to match four million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers... View Details
Keywords: Platform Businesses; Creative Industries; Publishing; Data Science; Machine Learning; Collaborative Filtering; Women And Leadership; Managing Data Scientists; Big Data; Recommender Systems; Digital Platforms; Information Technology; Intellectual Property; Analytics and Data Science; Publishing Industry; Entertainment and Recreation Industry; Canada; United States; Philippines; Viet Nam; Turkey; Indonesia; Brazil
Deighton, John, and Leora Kornfeld. "Wattpad." Harvard Business School Case 919-413, March 2019.
- January 2010
- Article
Breakthrough Inventions and Migrating Clusters of Innovation
By: William R. Kerr
We investigate the speed at which clusters of invention for a technology migrate spatially following breakthrough inventions. We identify breakthrough inventions as the top one percent of U.S. inventions for a technology during 1975-1984 in terms of subsequent... View Details
Kerr, William R. "Breakthrough Inventions and Migrating Clusters of Innovation." Journal of Urban Economics 67, no. 1 (January 2010): 46–60.
- November 1978 (Revised February 1990)
- Case
Amicon Corp. (C)
Details the negotiations between Amicon and one potential licensee, Jackson. View Details
Keywords: Technology; Patents; Negotiation Process; Negotiation Participants; Health Care and Treatment; Biotechnology Industry
Capon, Noel. "Amicon Corp. (C)." Harvard Business School Case 579-095, November 1978. (Revised February 1990.)
- 19 Jun 2007
- First Look
First Look: June 19, 2007
Working PapersAuditing in the Self-reporting Economy Authors:Romana L. Autrey and Richard Sansing Abstract This paper examines the licensing of intellectual property in exchange for royalties that depend... View Details
Keywords: Martha Lagace