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      • August 2001 (Revised June 2002)
      • Case

      IBM Software Solutions (A)

      By: Michael L. Tushman, Charles A. O'Reilly III and Robert Chapman Wood
      Executives and managers of key IBM software units struggle to make IBM a top player in the post-mainframe era. When one software unit introduces a visionary product with potential to create a new leadership position for the firm, the result is an epic conflict in the... View Details
      Keywords: Business Units; Leadership Style; Leading Change; Managerial Roles; Organizational Change and Adaptation; Conflict Management; Information Technology Industry
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      Tushman, Michael L., Charles A. O'Reilly III, and Robert Chapman Wood. "IBM Software Solutions (A)." Harvard Business School Case 402-016, August 2001. (Revised June 2002.)
      • July 2001 (Revised September 2005)
      • Case

      USA TODAY: Pursuing the Network Strategy (A)

      By: Michael L. Tushman, Michael J. Roberts and David Kiron
      Describes the evolution of USA TODAY Online, the electronic version of the newspaper, within the organizational structure of the newspaper. Describes the tensions and issues that develop and the pressure from the Online division to be spun off. At the same time, CEO... View Details
      Keywords: Business Units; Organizational Change and Adaptation; Integration; Internet and the Web; Organizational Design; Groups and Teams; Newspapers; Innovation and Invention; Journalism and News Industry
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      Tushman, Michael L., Michael J. Roberts, and David Kiron. "USA TODAY: Pursuing the Network Strategy (A)." Harvard Business School Case 402-010, July 2001. (Revised September 2005.)
      • July 2001 (Revised September 2005)
      • Case

      USA TODAY: Pursuing the Network Strategy (B)

      By: Michael L. Tushman, Michael J. Roberts and David Kiron
      Supplements the (A) case. View Details
      Keywords: Business Units; Organizational Change and Adaptation; Integration; Internet and the Web; Organizational Design; Groups and Teams; Newspapers; Innovation and Invention; Journalism and News Industry
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      Tushman, Michael L., Michael J. Roberts, and David Kiron. "USA TODAY: Pursuing the Network Strategy (B)." Harvard Business School Case 402-011, July 2001. (Revised September 2005.)
      • June 2001
      • Teaching Note

      Teaching IT Executive Education Courses TN

      By: Richard L. Nolan
      In the information age, it is important that IT be addressed in an effective way accessible to practicing executives. Teaching IT to executives continues to change in concepts and content as IT penetrates deeply into every area of business. Driven by Moore's Law, the... View Details
      Keywords: Transformation; Developing Countries and Economies; Business Education; Managerial Roles; Organizational Structure; Performance Effectiveness; Performance Improvement; Information Technology
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      Nolan, Richard L. "Teaching IT Executive Education Courses TN." Harvard Business School Teaching Note 301-151, June 2001.
      • April 2001 (Revised July 2001)
      • Case

      Zaplet, Inc.

      By: Dorothy A. Leonard and Brian DeLacey
      Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the... View Details
      Keywords: Corporate Entrepreneurship; Business or Company Management; Information Technology; Organizational Design; Venture Capital; Valuation; Business Strategy; Restructuring; Expansion; Product Development; Innovation Strategy; Human Resources; Information Technology Industry; California
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      Leonard, Dorothy A., and Brian DeLacey. "Zaplet, Inc." Harvard Business School Case 601-165, April 2001. (Revised July 2001.)
      • March 2001 (Revised August 2001)
      • Case

      Virgin.com

      By: Alan D. MacCormack and Kerry Herman
      Describes the evolution of Virgin's dot-com organization and the decision it faced in mid-2000--whether to consolidate several separate dot-com ventures into one larger venture or, instead, to allow each to run independently. Also contains a history of Virgin's... View Details
      Keywords: Organizational Design; Organizational Structure; Motivation and Incentives; Internet and the Web; Consolidation
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      MacCormack, Alan D., and Kerry Herman. "Virgin.com." Harvard Business School Case 601-041, March 2001. (Revised August 2001.)
      • February 2001 (Revised August 2001)
      • Case

      Dialpad Communications (A)

      By: Alan D. MacCormack and Kerry Herman
      Describes the evolution of Dialpad, a voice-over-Internet-protocol telephony company. Set in September 2000, CEO Brad Garlinghouse faces a dilemma: what to do about the large number of international users who use Dialpad to call the United States for free. He must also... View Details
      Keywords: Corporate Entrepreneurship; Business or Company Management; Organizational Design; Competitive Strategy; Investment; Mobile and Wireless Technology; Internet and the Web; Venture Capital; Telecommunications Industry; California
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      MacCormack, Alan D., and Kerry Herman. "Dialpad Communications (A)." Harvard Business School Case 601-090, February 2001. (Revised August 2001.)
      • February 2001 (Revised June 2002)
      • Case

      Customer Value Measurement at Nortel Networks--Optical Networks Division

      By: Das Narayandas
      Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become... View Details
      Keywords: Business Divisions; Customer Focus and Relationships; Customer Satisfaction; Management Teams; Marketing Strategy; Value Creation; Telecommunications Industry
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      Narayandas, Das. "Customer Value Measurement at Nortel Networks--Optical Networks Division." Harvard Business School Case 501-050, February 2001. (Revised June 2002.)
      • January 2001 (Revised January 2004)
      • Case

      Ninth House: e-Learning Software

      By: Amy C. Edmondson, Frances X. Frei and Corey B. Hajim
      Jeff Snipes, CEO of the Ninth House Network, a San Francisco-based E-Learning company, considers a strategy shift to address a recent slump in sales and to attract more customers. The revised strategy would require creating shorter, more directed content that could be... View Details
      Keywords: Internet and the Web; Service Operations; Organizational Structure; Groups and Teams; Corporate Strategy; Organizational Culture; Learning; Sales; Service Delivery; Entrepreneurship; Information Technology Industry; Information Technology Industry; Information Technology Industry; San Francisco
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      Edmondson, Amy C., Frances X. Frei, and Corey B. Hajim. "Ninth House: e-Learning Software." Harvard Business School Case 601-047, January 2001. (Revised January 2004.)
      • December 2000 (Revised March 2001)
      • Case

      DoubleTwist, Inc.

      By: Joseph L. Bower and Christina L. Darwall
      John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are... View Details
      Keywords: Growth Management; Product Development; Organizational Change and Adaptation; Corporate Strategy; Customization and Personalization; Information Technology Industry
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      Bower, Joseph L., and Christina L. Darwall. "DoubleTwist, Inc." Harvard Business School Case 301-023, December 2000. (Revised March 2001.)
      • December 2000 (Revised November 2001)
      • Case

      Rise and Fall of Iridium, The

      By: Alan D. MacCormack and Kerry Herman
      Examines the history of Iridium Communications, a provider of mobile satellite services. Discusses the genesis of Iridium's technical design, then follows the venture through various stages of development. Describes Iridium's attempts to build a subscriber base after... View Details
      Keywords: Information Technology; Business Model; Business Growth and Maturation; Organizational Structure; Mobile and Wireless Technology; Telecommunications Industry
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      MacCormack, Alan D., and Kerry Herman. "Rise and Fall of Iridium, The." Harvard Business School Case 601-040, December 2000. (Revised November 2001.)
      • 2000
      • Chapter

      Anticipating Greener Supply Chain Demands: One Singapore Company's Journey to ISO 14001

      By: Michael W. Toffel
      One major benefit of Jebsen & Jessen Packaging Pte Ltd (JJPS’s) implementation of ISO 14001 is that it acquired a third-party 'seal of approval' that will be used in its marketing efforts to meet the growing environmental concern of its customers within the electronics... View Details
      Keywords: Supply Chain Management; Corporate Social Responsibility and Impact; Standards; Environmental Sustainability; Singapore
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      Toffel, Michael W. "Anticipating Greener Supply Chain Demands: One Singapore Company's Journey to ISO 14001." Chap. 16 in ISO 14001 Case Studies and Practical Experiences, edited by Ruth Hillary, 182–199. Sheffield, U.K.: Greenleaf Publishing, 2000.
      • November 2000 (Revised November 2002)
      • Case

      Activity-Based Management at W.S. Industries (A)

      By: V.G. Narayanan and Sanjay Pothen
      W.S. Industries undertakes the design and implementation of an activity based costing (ABC) system, and the ABC information empowers workers to make process improvement decisions. Workers' incentive pay is tied to cost savings from process improvements. View Details
      Keywords: Activity Based Costing and Management; Motivation and Incentives; Performance Evaluation; Organizational Change and Adaptation; Knowledge Management; Energy Industry; India
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      Narayanan, V.G., and Sanjay Pothen. "Activity-Based Management at W.S. Industries (A)." Harvard Business School Case 101-062, November 2000. (Revised November 2002.)
      • November 2000 (Revised May 2002)
      • Case

      Oracle Corporation

      By: Frances X. Frei and Hanna Rodriguez-Farrar
      Oracle Corp., the world's second-largest independent software company (behind Microsoft) was the world's dominant supplier of database software. Oracle also sold application software, such as the popular enterprise resource planning and customer relationship management... View Details
      Keywords: Organizational Change and Adaptation; Internet and the Web; Service Operations; Service Delivery; Applications and Software; Management Teams; Innovation and Invention; Information Technology Industry; Information Technology Industry
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      Frei, Frances X., and Hanna Rodriguez-Farrar. "Oracle Corporation." Harvard Business School Case 601-043, November 2000. (Revised May 2002.)
      • November 2000 (Revised June 2001)
      • Case

      Ventro: Builder of B2B Businesses

      By: Lynda M. Applegate and Meredith Collura
      Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro's business model and strategy as well as the company's operating, technical, and management expertise. Part of the... View Details
      Keywords: Business Model; Entrepreneurship; Technological Innovation; Management; Business or Company Management; SWOT Analysis; Organizational Structure; Business Strategy; Information Technology Industry; Information Technology Industry
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      Applegate, Lynda M., and Meredith Collura. "Ventro: Builder of B2B Businesses." Harvard Business School Case 801-042, November 2000. (Revised June 2001.)
      • October 2000 (Revised November 2018)
      • Exercise

      Web-Based Beer Game Exercise

      By: Janice H. Hammond
      The Web-based beer game is an exercise that demonstrates supply channel dynamics. Simulates the flow of material and information in a simplified channel of beer production and distribution, focusing on the linkages between a beer manufacturer, its distributors, a... View Details
      Keywords: Distribution Channels; Production
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      Hammond, Janice H. "Web-Based Beer Game Exercise." Harvard Business School Exercise 601-048, October 2000. (Revised November 2018.)
      • October 2000 (Revised October 2000)
      • Case

      3PLex.com

      By: Myra M. Hart and Judith Marie Dror
      A start-up team is faced with the challenge of building a senior management team with relevant industry experience. The marriage of e-commerce and the transportation logistics industry creates unusual problems in blending "old economy" employees and employee practices... View Details
      Keywords: Management Teams; Executive Compensation; Employee Stock Ownership Plan; Organizational Culture; Corporate Entrepreneurship; Technology Adoption; Transportation Industry
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      Hart, Myra M., and Judith Marie Dror. "3PLex.com." Harvard Business School Case 801-152, October 2000. (Revised October 2000.)
      • October 2000 (Revised May 2001)
      • Case

      Digitas (A): Strategic Interactive Group

      By: Rosabeth M. Kanter, David Lane and Courtenay Sprague
      Kathy Biro, president of Digitas, an e-strategy consulting firm, has successfully grown out of the company's roots in the strategic interactive group. Her challenges now include managing the integration of the SIG with Digitas's other component, direct marketing firm... View Details
      Keywords: Change Management; Business Strategy; Internet and the Web; Integration; Expansion; Business or Company Management; Business Model; Organizational Design; Consulting Industry; Massachusetts
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      Kanter, Rosabeth M., David Lane, and Courtenay Sprague. "Digitas (A): Strategic Interactive Group." Harvard Business School Case 301-052, October 2000. (Revised May 2001.)
      • September 2000 (Revised October 2006)
      • Teaching Note

      Wildfire Communications, Inc. (A) and (B) (TN)

      By: Joseph B. Lassiter III and John T. Gourville
      Teaching Note for (9-396-305) and (9-396-306). View Details
      Keywords: Business Startups; Performance Effectiveness; Business Processes; Digital Platforms; Business Strategy; Markets
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      Lassiter, Joseph B., III, and John T. Gourville. "Wildfire Communications, Inc. (A) and (B) (TN)." Harvard Business School Teaching Note 801-141, September 2000. (Revised October 2006.)
      • August 2000
      • Case

      Beansprout Networks

      By: Teresa M. Amabile and Rasheea Williams
      Beansprout Networks is a 3-year-old Internet company designed to foster effective communication between parents and the pediatricians and child-care providers who care for their children. With a significant headstart in the marketplace, it has attracted considerable... View Details
      Keywords: Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Recruitment; Business or Company Management; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Strategy; Information Technology Industry; Information Technology Industry
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      Amabile, Teresa M., and Rasheea Williams. "Beansprout Networks." Harvard Business School Case 801-079, August 2000.
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