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Publications

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  • All HBS Web  (786)
    • People  (4)
    • News  (202)
    • Research  (468)
    • Multimedia  (2)
  • Faculty Publications  (148)

Show Results For

  • All HBS Web  (786)
    • People  (4)
    • News  (202)
    • Research  (468)
    • Multimedia  (2)
  • Faculty Publications  (148)
← Page 38 of 786 Results →
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call, Thompson announced his retirement.... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • 01 Jun 2022
  • News

June 2022 Alumni and Faculty Books

CMO tasked with returning a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle, where thoughtful... View Details
Keywords: Publishing Industries (except Internet); Information
  • 17 Jul 2012
  • First Look

First Look: July 17

prices determine organizational design by studying how trade policy affects vertical integration. Property rights theory asserts that firm boundaries are chosen by stakeholders to mediate organizational goals (e.g., profits) and private... View Details
Keywords: Sean Silverthorne
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details
Keywords: Sean Silverthorne
  • Web

Courses by Title - Course Catalog

Organizational Behavior Lynn Paine Spring 2026 Q3Q4 3.0 Crafting Your Life: The First 10 Years Post MBA Organizational Behavior Leslie Perlow Fall 2025 Q1Q2 3.0 Creating Brand Value Marketing Julian de Freitas Spring 2026 Q3 1.5 Creating... View Details
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

information about how to switch to export crops, makes in-kind loans for the purchase of the agricultural inputs, and provides marketing services by facilitating the transaction with exporters. The experimental evaluation design randomly... View Details
Keywords: Martha Lagace
  • 20 Jul 2010
  • First Look

First Look: July 20

this case:http://cb.hbsp.harvard.edu/cb/product/710408-PDF-ENG C.K. Claridge, Inc James K. SebeniusHarvard Business School Case 910-045 Sued for patent infringement, chemical manufacturer C.K. Claridge (CKC) tries to design a settlement... View Details
Keywords: Martha Lagace
  • 01 Jun 2020
  • News

Keeping the Beat

make one medium look like another in an aspirational sense, we usually fail because they’re by design very different. But if we instead say, OK, virtual actually has opportunity, it has the opportunity for me to engage with fans on a... View Details
Keywords: Motion Picture and Sound Recording Industries; Information
  • 01 Apr 2014
  • First Look

First Look: April 1

centers. It uses a transfer-pricing system designed to account for interdependencies between profit centers and to induce coordination. Further, profit center managers are incentivized with own-level residual income measures. The use of... View Details
Keywords: Sean Silverthorne
  • 02 Jun 2010
  • First Look

First Look: June 2

unethical. In four experiments, participants wore purportedly fake or authentically branded sunglasses. Those wearing fake sunglasses cheated more across multiple tasks than did participants wearing authentic sunglasses, both when they... View Details
Keywords: Martha Lagace
  • 12 Jul 2021
  • News

Alumni Confront the COVID-19 Crisis

understanding of how to develop meaningful experiences for recent high school graduates. Realizing that the global pandemic would be an issue for members of the class of 2020, she launched Global Citizen Academy, a leadership experience View Details
  • October 2016
  • Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco
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Wells, John R., and Gabriel Ellsworth. "24 Hour Fitness (B): Ownership Changes, 2005–2016." Harvard Business School Supplement 717-423, October 2016.
  • 18 Dec 2012
  • First Look

First Look: December 18

capture value from intellectual property (IP). We define what it means for a system to be "IP-modular," and illustrate the application of this concept in a number of practical situations. From the examples, we derive a comprehensive framework that can be used... View Details
Keywords: Carmen Nobel
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

option leads to a fourteen-fold increase in the ex-post licensing rate. Two additional experimental interventions are designed to reduce search costs for (i) price and (ii) product information. Both intervention—immediate price comparison... View Details
Keywords: Dina Gerdeman
  • February 2017
  • Supplement

JCDecaux, 2016: Global Leader ... Again

By: John R. Wells and Gabriel Ellsworth
In 2016, JCDecaux was number one in the world in outdoor advertising. This was a far cry from the situation in 2003; at that time, JCDecaux had been unseated by Clear Channel from the number-one spot that it had held for decades, and it was fighting for second place... View Details
Keywords: JCDecaux; Clear Channel Outdoor; OUTFRONT Media; Lamar Advertising Company; Jean-François Decaux; Jean-Charles Decaux; Outdoor Advertising; Street Furniture; Airports; Billboards; Bicycles; Digital Devices; Digital Marketing; Bidding; Advertising; Advertising Campaigns; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Model; Business Organization; Family Business; For-Profit Firms; Joint Ventures; Design; Price; Profit; Revenue; Geographic Location; Geographic Scope; Global Range; Globalization; Global Strategy; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Government Legislation; Business History; Human Resources; Laws and Statutes; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Marketing; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Demand and Consumers; Supply and Industry; Operations; Distribution; Infrastructure; Logistics; Product; Product Design; Production; Organizational Structure; Property; Public Ownership; Renting or Rental; Problems and Challenges; Business and Community Relations; Business and Government Relations; Family and Family Relationships; Sales; Situation or Environment; Luxury; Strategy; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Consolidation; Corporate Strategy; Customization and Personalization; Expansion; Segmentation; Mobile Technology; Wireless Technology; Air Transportation; Bicycle Transportation; Rail Transportation; Transportation Networks; Advertising Industry; France; Paris
Citation
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Related
Wells, John R., and Gabriel Ellsworth. "JCDecaux, 2016: Global Leader ... Again." Harvard Business School Supplement 717-441, February 2017.
  • 10 Mar 2021
  • News

New Releases: Alumni and Faculty Books, Podcasts

workplace relationships, sharpen their communication skills, improve their personal brands and, ultimately, make an impact. The World’s Littlest Book on Climate: 10 Facts in 10 Minutes about CO2 By Mike Nelson, Pieter Tans, and Michael... View Details
Keywords: Margie Kelley; Publishing Industries (except Internet); Information
  • 18 Aug 2021
  • News

Alumni on the Black Lives Matter Movement

to support charitable causes related to the music industry, social justice, education, and campaigns against violence and racism. Hackney is Chief Partnerships Officer at Atlantic/Head of the Global Brand Partnerships Council at WMG. She... View Details
  • 22 Feb 2022
  • News

March 2022 Alumni and Faculty Books

trusted brand in business. Building a Winning Career: A complete guide to securing and thriving in your ideal senior role By William Cowan (MBA 1972) Stradis Pty LTD Do you know how to seek out and win your next executive role? Are you... View Details
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

on five to 10 years of monthly sector returns that are initially drawn from a known multivariate normal distribution. Mean-variance optimization is designed to produce the highest ratio of excess portfolio return to portfolio standard... View Details
Keywords: Martha Lagace
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