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  • March 2000 (Revised February 2005)
  • Case

Hewlett Packard--Computer Systems Organization: Selling to Enterprise Customers

By: Das Narayandas and Robert C. Dudley
In late 1996, Manuel Diaz, head of Worldwide Sales for Hewlett-Packard's (HP) Computer Systems Organization (CSO), is reviewing the results of an audit of HP's enterprise customer management approach with the objective of identifying market and organizational... View Details
Keywords: Accounting Audits; Transformation; Customer Relationship Management; Cost vs Benefits; Marketing Strategy; Sales; Computer Industry
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Narayandas, Das, and Robert C. Dudley. "Hewlett Packard--Computer Systems Organization: Selling to Enterprise Customers." Harvard Business School Case 500-064, March 2000. (Revised February 2005.)
  • August 2003 (Revised September 2003)
  • Case

Tower Software

Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details
Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry
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Bagley, Constance E. "Tower Software." Harvard Business School Case 804-047, August 2003. (Revised September 2003.)
  • 12 Oct 2022
  • Video

James Mickens: Why All Data Science is Political

  • April 2025
  • Case

Lisa Su and AMD (A)

By: Joshua D. Margolis, Matthew Preble and Dave Habeeb
This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused on the company’s culture,... View Details
Keywords: Turnaround; Change Management; Transformation; Decision Making; Globalized Markets and Industries; Government and Politics; AI and Machine Learning; Innovation and Management; Innovation Strategy; Innovation Leadership; Leadership Style; Leading Change; Management; Product Design; Product Development; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategic Planning; Business and Shareholder Relations; Business and Stakeholder Relations; Research and Development; Business Strategy; Competitive Strategy; Competitive Advantage; Corporate Strategy; Computer Industry; Computer Industry; United States; California; Texas
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Margolis, Joshua D., Matthew Preble, and Dave Habeeb. "Lisa Su and AMD (A)." Harvard Business School Multimedia/Video Case 425-704, April 2025.
  • March 2015
  • Article

Vulnerable Banks

By: Robin Greenwood, Augustin Landier and David Thesmar
We present a model in which fire sales propagate shocks across bank balance sheets. When a bank experiences a negative shock to its equity, a natural way to return to target leverage is to sell assets. If potential buyers are limited, then asset sales depress prices,... View Details
Keywords: Financial Liquidity; Financial Crisis; Banks and Banking; Banking Industry; Europe
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Greenwood, Robin, Augustin Landier, and David Thesmar. "Vulnerable Banks." Journal of Financial Economics 115, no. 3 (March 2015): 471–485.
  • December 2003 (Revised October 2005)
  • Case

High-Definition TV: The Grand Alliance

By: Thomas R. Eisenmann
Describes political and economic forces that influenced the development of an all-digital, high-definition television (HDTV) standard in the United States between 1986 and 1996. Outlines the stakes for various government and industry participants in the... View Details
Keywords: Decision Choices and Conditions; Investment; Policy; Management Practices and Processes; Emerging Markets; Standards; Business and Government Relations; Networks; Research and Development; Technology Adoption; Entertainment and Recreation Industry; Technology Industry; Japan; Europe; United States
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Eisenmann, Thomas R. "High-Definition TV: The Grand Alliance." Harvard Business School Case 804-103, December 2003. (Revised October 2005.)
  • 03 May 2016
  • News

There Are Multiple Issues With Multitasking

    Experimentation Matters: Unlocking the Potential of New Technologies for Innovation

    Every company's ability to innovate depends on a process of experimentation whereby new products and services are created and existing ones improved. But the cost of experimentation is limiting. New technologies—including computer modeling and simulation—promise to... View Details
    • Web

    Marketing - Doctoral

    field exam, and then another three years on dissertation research and writing. The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and... View Details
    • 08 May 2018
    • First Look

    First Look at New Research and Ideas, May 8, 2018

    https://www.hbs.edu/faculty/Pages/item.aspx?num=52570 Algorithm Appreciation: People Prefer Algorithmic to Human Judgment By: Logg, Jennifer M., Julia A. Minson, and Don A. Moore Abstract—Even though computational algorithms often... View Details
    Keywords: Sean Silverthorne
    • 2008
    • Simulation

    Pricing Simulation: Universal Car Rental

    By: John T. Gourville
    This web-based simulation presents an engaging context in which students develop their knowledge of pricing by managing a rental car operation (Universal) in Florida and improve regional performance by developing a pricing strategy. The simulation involves three... View Details
    Keywords: Competition; Consumer Behavior; Price; Profit; Renting or Rental; Auto Industry; Service Industry; Miami; Orlando; Tampa
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    Gourville, John T. "Pricing Simulation: Universal Car Rental." Simulation and Teaching Note. Harvard Business School Publishing, 2008. Electronic.
    • September 2023 (Revised April 2024)
    • Case

    Atomwise: Strategic Opportunities in AI for Pharma

    By: Satish Tadikonda
    Abraham Heifets and his co-founder, Izhar Wallach, had founded Atomwise to develop i) an AI engine to transform drug discovery by creating better medicines faster, and ii) a machine learning-based discovery engine that combined the power of convolutional neural... View Details
    Keywords: Business Model; Business Startups; AI and Machine Learning; Science-Based Business; Technological Innovation; Biotechnology Industry; Pharmaceutical Industry
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    Tadikonda, Satish. "Atomwise: Strategic Opportunities in AI for Pharma." Harvard Business School Case 824-043, September 2023. (Revised April 2024.)
    • 2019
    • Working Paper

    ‘Organizing’, ‘Innovating’ and ‘Managing’ in Complexity Space

    By: Michael C. Moldoveanu
    We two-dimensional measure of organizational complexity that distinguishes between the informational and computational dimensions of complexity and aims to function as a maximally context-invariant environment for posing fundamental questions about organizational... View Details
    Keywords: Organizational Dynamics; Organizations; Complexity; Adaptation; Innovation and Invention
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    Moldoveanu, Michael C. "‘Organizing’, ‘Innovating’ and ‘Managing’ in Complexity Space." Harvard Business School Working Paper, No. 19-128, June 2019.
    • 03 Oct 2006
    • First Look

    First Look: October 3, 2006

    2003). Blue-collar workers, in contrast, increasingly work outside the archetypal work gang and operate machinery or computers in isolation from others. As manual labor evolves to require more interaction with machines and less... View Details
    Keywords: Sean Silverthorne
    • November 2019
    • Case

    Apple, Einhorn, and iPrefs (Abridged)

    By: Carliss Y. Baldwin and W. Carl Kester
    In March 2013, Apple Computer has a very large cash balance, and is under pressure to return cash to shareholders. Hedge fund manager David Einhorn thinks Apple can "unlock value" by issuing perpetual preferred stock, dubbed iPrefs. Henry Blodget, CEO of Business... View Details
    Keywords: Markets; Stock Shares; Value Creation; Business and Shareholder Relations
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    Baldwin, Carliss Y., and W. Carl Kester. "Apple, Einhorn, and iPrefs (Abridged)." Harvard Business School Case 220-043, November 2019.
    • June 2017
    • Teaching Note

    IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

    By: Rosabeth Moss Kanter and Jonathan Cohen
    Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details
    Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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    Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Teaching Note 317-126, June 2017.
    • June 2012
    • Article

    Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes

    By: Robyn A. LeBoeuf and Michael I. Norton
    We show that people non-normatively infer event causes from event consequences. For example, people inferred that a product failure (computer crash) had a large cause (widespread computer virus) if it had a large consequence (job loss), but that the identical failure... View Details
    Keywords: Causal Inference; Product; Forecasting and Prediction; Motivation and Incentives; Failure
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    LeBoeuf, Robyn A., and Michael I. Norton. "Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes." Journal of Consumer Research 39, no. 1 (June 2012): 128–141.
    • July 1989 (Revised April 1996)
    • Case

    AUCNET: TV Auction Network System

    The AUCNET system links buyers and sellers in the wholesale used car market in Japan. Video images delivered via videodisk or satellite along with an inspector's opinion and objective character based data are used to conduct a realtime auction over computers and... View Details
    Keywords: Information Technology; Market Entry and Exit; Auctions; Service Industry; Japan; United States
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    Konsynski, Benn R. "AUCNET: TV Auction Network System." Harvard Business School Case 190-001, July 1989. (Revised April 1996.)
    • October 1996 (Revised December 1996)
    • Case

    United Electric Controls

    By: H. Kent Bowen, Jody H. Gittell and Sylvie Ryckebusch
    United Electric Controls (UE) was a small, traditional family-owned manufacturing company when Dave Reis, the youngest member of the Reis family, took over the business. This case describes Reis's efforts to change UE's traditional work practices in order to make the... View Details
    Keywords: Change Management; Family Business; Production; Business Strategy; Human Resources; Organizational Change and Adaptation; Decisions; Growth and Development Strategy; Information Technology; Electronics Industry; Manufacturing Industry; United States
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    Bowen, H. Kent, Jody H. Gittell, and Sylvie Ryckebusch. "United Electric Controls." Harvard Business School Case 697-006, October 1996. (Revised December 1996.)
    • 01 Dec 2021
    • News

    How Will the Metaverse Affect Productivity?

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