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  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

visible intervention, like the innovation contest, has both benefits and risks. Our findings suggest benefits such as increased engagement with work and community as well as risks such as discontent that could arise if staff suggestions... View Details
Keywords: Dina Gerdeman
  • 24 Jul 2007
  • First Look

First Look: July 24, 2007

Working Papers Using By-Product Synergy for Competitive Advantage Author: Deishin Lee Abstract We study how a manufacturer can leverage by-product synergy for competitive advantage. By focusing on the economic impact to the firm and the... View Details
Keywords: Martha Lagace
  • 25 May 2016
  • Research & Ideas

How Consumers and Businesses are Reshaping Public Health

acquisition activity in the healthcare sector invariably occurs with scant regard for the impact on public health or the end consumer. Pfizer’s attempted takeover of the British company, AstraZeneca, in 2014 was criticized widely for... View Details
Keywords: by John A. Quelch; Health
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

segregation, is just one example of the positive and noteworthy impact social science research can have on the world beyond academia. But many researchers today have trouble communicating with non-academic... View Details
Keywords: Carmen Nobel
  • 11 May 2015
  • Research & Ideas

A Road Map to Fix America’s Transportation Infrastructure

Any highway commuter who has wasted hours stuck in traffic can see the cracks in the United States' transportation system, as can any airline passenger who has been stranded overnight in an airport. Yet while many agree that the need for infrastructure change is... View Details
Keywords: by Dina Gerdeman; Transportation
  • 02 May 2012
  • What Do You Think?

Can the “Leadership Industry” Fulfill Its Promise?

ability to learn from "repeated failure" (Shadreck Saili), "a quest for integrity" (Adriano Pianesi), a combination of ego control and "ambition for the institution" (Bruno Coelho), communicating "where... View Details
Keywords: by Jim Heskett
  • 11 Oct 2016
  • First Look

October 11, 2016

Kramer, Mark R., and Marc W. Pfitzer Abstract—Governments, NGOs, companies, and community members must all be involved in programs to create shared value, yet they work more often in opposition than in alignment. A movement known as... View Details
Keywords: Sean Silverthorne
  • June 2011 (Revised February 2013)
  • Case

Mandatory Environmental, Social, and Governance Disclosure in the European Union

By: George Serafeim
In 2011, the European Commission was deciding on how to best modify the existing European Union policy on corporate disclosure of environmental, social, and governance (ESG) information. Previous directives had recommended that European companies report ESG... View Details
Keywords: Integrated Corporate Reporting; Corporate Strategy; Corporate Disclosure; Environmental Accounting; Competitive Strategy; International Accounting; Financial Reporting; Corporate Social Responsibility and Impact; Governing Rules, Regulations, and Reforms; Debates; Europe
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  • 04 May 2020
  • Research & Ideas

Predictions, Prophets, and Restarting Your Business

hard decisions about returning to the market. Here’s a common prediction: Social distancing forces people to do more buying online and communicating through social media, thus accelerating a permanent, big shift after the crisis to more... View Details
Keywords: by Frank V. Cespedes
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

communication on financial choices of married individuals in the Philippines. Making choices public moves men from putting money into their own account to consumption; communication with their spouse drives... View Details
Keywords: Martha Lagace
  • 08 Oct 2014
  • Research & Ideas

Who Is the Chief Sustainability Officer?

underlying need for companies to not only monitor but also improve their performance” "Companies are monitoring the impact they're having environmentally and on society, and the appointment of the CSO reflects an underlying need for... View Details
Keywords: by Dina Gerdeman; Manufacturing
  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

the case materials, lectures, guest speakers, and application workshops: First, you must understand the externals in your business and their impact on required sales tasks. Value is created or destroyed in the external marketplace, not in... View Details
Keywords: by Sean Silverthorne; Retail
  • 20 Feb 2018
  • First Look

First Look at New Research and Ideas, February 20, 2018

in the period following the second Greek bailout in early 2010. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53996 2018 The New Era of the CCO: The Essential Role of Communication in a Volatile World The Trust... View Details
Keywords: Sean Silverthorne
  • May 2019
  • Teaching Note

JUUL and the Vaping Revolution

By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
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  • 15 Mar 2011
  • First Look

First Look: March 15

the natural environment while creating urban living capacity by combining low carbon and resource-efficient development with the use of information and communication technologies (ICT) to better manage complex urban systems. Download the... View Details
Keywords: Sean Silverthorne
  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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  • November 2022 (Revised March 2023)
  • Supplement

JUUL and the Vaping Revolution: A 2022 Update

By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
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  • 27 Sep 2011
  • First Look

First Look: September 27

is similar to those used by many organizations to encourage employees to communicate about operational problems. We find that process-improvement campaigns prompt employees to speak up and that campaigns increase the frequency of voicing... View Details
Keywords: Sean Silverthorne
  • 26 Sep 2006
  • First Look

First Look: September 26, 2006

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=606147 Matthew A. Hunter Harvard Business School Case 806-203 Matthew Hunter, CEO of a second-generation family business, must manage the performance of a key manager in his company. Looks at the View Details
Keywords: Sean Silverthorne
  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

recommendation levels, additions and deletions of records, and removal of analyst names. The changes appear non-random across brokerage firms, analysts, and tickers, and have a significant impact on the overall distribution of... View Details
Keywords: Martha Lagace

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