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Show Results For
- All HBS Web
(3,815)
- People (15)
- News (854)
- Research (2,110)
- Events (8)
- Multimedia (68)
- Faculty Publications (1,494)
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- 01 Dec 2011
- News
Knowing the Score
always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring... View Details
- 08 Jun 2018
- News
My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses
know, so I think sometimes people will be a little bit too much in a hurry to say, oh, here's what I want to do long-term, and so I got to jump in and do that right now. But to have the opportunity to work for a really well-established company that's a big View Details
- 01 Apr 2001
- News
Beyond Accommodation
blind people through a network of associated agencies, NIB had once enjoyed a relative monopoly of the federal procurement market for its SKILCRAFT® brand of office supplies and some two thousand other products and services. But that... View Details
- 13 Dec 2017
- News
Skydeck Live: What Really Motivates American Voters?
sad state of affairs when we business people have a reputation for being really good at the hard core stuff and not great at the soft stuff. I also think it says that we should all be aware of the fact that Donald Trump has had a significant impact on the View Details
- 01 Jan 2002
- News
Marjorie M.T. Yang (MBA '76)
to try to improve the livelihood of every member of the company." When you go into a store looking for a stylish, well-made shirt, the designer brands jump out at you-names like Hugo Boss, Tommy Hilfiger, and Ralph Lauren. So do the... View Details
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
Download Jim McNerney profile Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Providence, Rhode Island 1971 Earns BA, American Studies, Yale University 1975 Earns MBA 1975 Joins Procter & Gamble, Brand Manager 1978 Joins... View Details
- 25 Apr 2016
- News
Trail Blazer
Vineyard 29. “The brand existed, but there was no winery. We extended the product line from two to nine wines, and built a 30,000-square-foot facility. We now make 10,000 cases for ourselves and 3,000 cases for six other wineries,” he... View Details
- 05 Nov 2013
- News
Start-Ups Get a Start in New Orleans
of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a marketing vice... View Details
- 01 Jun 2006
- News
India Arrives
the leadership talent and expertise required to build an organization. “There is a worldwide acceptance of Indian goods and services,” he remarks. “The challenge is to think big and achieve scale. We need global Indians who have been abroad to come back. Many are... View Details
Keywords: Julia Hanna
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
branded as Harvard Online or “from Harvard.” This arrangement has enabled other parts of the university to use the one-of-a-kind learning platform developed by HBS Online to extend their reach as well. “Our MBA students and course... View Details
Keywords: Jennifer Gillespie
- 01 Sep 2005
- News
London Forum Highlights the Best of HBS
globalized, it’s been Americanized.” If you wanted to build a global brand or service, you had to dominate the U.S. market, he explained. That is rapidly changing with the rise of multinationals in China, India, and even Korea.... View Details
- 19 May 2022
- News
Leading to Salvation
Minneapolis. But this was an opportunity to really take an African American funeral chapel that was branded just as such and go from being just a normal African American funeral chapel to a great funeral chapel. NEWS CLIP: The eyes of the... View Details
- 02 Sep 2018
- News
Havana Rising
startup and reality TV aspirations, says there are only two professional, salon-level hair product brands generally available to him, and—even then—access is woefully inconsistent. “You have to be prepared to know what you’re buying,... View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Jun 1996
- News
Class Acts
discover that there was not a single brand of "gourmet" ketchup on the market. If J.B. Lyon had known about J.M. Smucker, he may have simply shrugged his shoulders and walked away. But the enterprising 26-year-old knew nothing of the jam... View Details
- 10 Mar 2017
- News
The Business of Lego Batman
going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit... View Details
- 01 Dec 2011
- News
Faculty Research Online
HBS Cases: Lady Gaga What goes into creating the world’s largest pop star? Before her fame hit, Lady Gaga’s manager faced decisions that could have derailed the performer’s career. A new case by Associate Professor Anita Elberse examines the strategic marketing choices... View Details
- 01 Jun 2015
- News
Screen Grab
engagement, then you have something that brings the consumer back on a weekly or even daily basis,” says Delph, citing Red Bull and GoPro as two examples of brands that have created direct relationships with consumers. Red Bull, for... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Dec 2020
- News
The Fine Print: Alumni Recommend Their Best Reads
him to build an iconic global brand and business. —Adrien Boyer (MBA 2005) Bitcoin Billionaires: A True Story of Genius, Betrayal and Redemption, by Ben Mezrich I highly recommend this for anyone interested in learning about the impact... View Details
- 01 Dec 2014
- News
Case Study: Growing the Family Business
discounted services or brand association might benefit the local lender. Finally, given the business strategy of no long-term commitments, I wonder if the centers could be sold to or subsidized by local large employers that would want the... View Details