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October 2009 (Revised October 2010)
Case

Cosan: Thinking Outside the Barrel

By: Forest L. Reinhardt, Noel Maurer and Ricardo Reisen de Pinho

The Cosan case introduces students and executive education participants to political economy and business strategy in the biofuels industry. Cosan, based in Brazil, is the largest grower and processor of sugarcane in the world and the largest sugar and ethanol producer... View Details

Keywords: Renewable Energy; Global Strategy; Governing Rules, Regulations, and Reforms; Industry Structures; Business and Government Relations; Business Strategy; Vertical Integration; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil

April 2008
Teaching Note

Viagen: Revolutioning the Livestock Industry (TN)

By: David E. Bell, Mary L. Shelman and Eliot Sherman

Teaching Note for [507021]. View Details

Keywords: Investment; Genetics; Production; Training; Customers; Supply Chain; Business Plan; Commercialization; Information Technology; Performance Efficiency; Governing Rules, Regulations, and Reforms; Industry Structures; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

November 2004
Case

Deere & Company

By: Ray A. Goldberg and Hal Hogan

John Deere & Co. wants to improve shareholder value and provide incentives to do so. The task is difficult in a volatile agriculture and construction industry. It also wants to be more global and provide machinery that traces commodities from the field to the consumer. View Details

Keywords: Factories, Labs, and Plants; Volatility; Machinery and Machining; Multinational Firms and Management; Goods and Commodities; Goals and Objectives; Strategic Planning; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

January 1990 (Revised October 1993)
Case

Monsanto's March into Biotechnology (A)

By: Gary P. Pisano

Very early in the history of biotechnology (about 1979), Monsanto made a major commitment to move into this field. This case recounts the history from the point of view of the eminent scientist hired to head up corporate R&D. He took Monsanto from a very traditional... View Details

Keywords: History; Transition; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

February 1985 (Revised September 1988)
Case

Caterpillar Tractor Co.

By: Christopher A. Bartlett

Describes the structure and evolution of the earth moving equipment industry worldwide in the post war era, particularly focusing on developments in the 1960s and 1970s. Describes Caterpillar's strategy in becoming the dominant worldwide competitor (industry market... View Details

Keywords: Business Growth and Maturation; Business Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

November 2007 (Revised April 2008)
Case

Hariyali Kisaan Bazaar: A Rural Business Initiative

By: David E. Bell, Nitin Sanghavi, Virginia Fuller and Mary L. Shelman

In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India... View Details

Keywords: Business Model; Business Conglomerates; Agribusiness; Rural Scope; Customer Relationship Management; Business Strategy; Service Operations; Networks; Alliances; Retail Industry; India

January 2024
Teaching Note

Frank Cornelissen: The Great Sulfite Debate (A) & (B)

By: Tiona Zuzul

Teaching Note for HBS Case Nos. 724-391 and 724-398. In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between... View Details

June 2014
Supplement

Intuit Inc.: Project AgriNova PowerPoint Supplement

By: Thomas R. Eisenmann

In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details

Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Bangalore

01 Aug 2017
First Look

First Look at New Research and Ideas, August 1

World Trade Organization. What does this mean for future agricultural programs in the United States? For future trade policies of the United States, Brazil, and others in the global agribusiness system? The future role of the WTO?... View Details

Keywords: Sean Silverthorne

May 2024
Case

Naked Wines: The Profit vs. Growth Decision

By: Benjamin C. Esty and Edward A. Meyer

Nick Devlin faced a difficult strategic decision in October 2022. As the CEO of a UK-based subscription business connecting wine drinkers in the US, UK, and Australia with winemakers from around the world (which one journalist called the “Netflix of Wine”), he had to... View Details

December 2019 (Revised June 2021)
Case

Mãe Terra and Unilever (A)

By: Lynn S. Paine, Ruth Costas and Priscilla Zogbi

The case concerns the sale of Mãe Terra, one of Brazil's leading brands for packaged organic foods, to the consumer goods giant Unilever in 2017. Working with Unilever management, Mãe Terra’s CEO Alexandre Borges must determine whether and how to keep Mãe Terra's B... View Details

Keywords: Mergers ＆ Acquisitions; Brand Management; Sustainability; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Corporate Governance; Governing and Advisory Boards; Environmental Sustainability; Organizational Culture; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Brazil; Latin America

November 2011
Case

Associated British Foods, Plc

By: Ray A. Goldberg, Carin-Isabel Knoop and Matthew Preble

Keywords: Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United Kingdom

November 1993 (Revised December 1993)
Case

Empresas la Moderna: Tobacco, Fruit, and Vegatables in Mexico

By: Ray A. Goldberg

Keywords: Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Mexico

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September 1974 (Revised April 1975)
Case

Ocean Spray Cranberries, Inc. (B)

A consumer attitude survey involving more than 1,000 cranberry users has been conducted. Multivariate statistical procedures including factor analysis, cluster analysis and multiple discriminant analysis have been employed to suggest four attitude segments in the... View Details

Keywords: Surveys; Product Positioning; Mathematical Methods; Consumer Behavior; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

01 Nov 2011
First Look

First Look: Nov. 1

Balancing the Needs of a Family Business with the Needs of a Family of Businesses William C. Kirby and Tracy Yuen MantyHarvard Business School Case 312-059 As a second generation business leader, Chairman Dhanin Chearavanont took over the family View Details

Keywords: Sean Silverthorne

20 Nov 2018
Cold Call Podcast

Building a Nonprofit Marketplace to Feed America

Keywords: Re: Scott Duke Kominers; Agriculture & Agribusiness; Agriculture & Agribusiness; Agriculture & Agribusiness

August 2012 (Revised November 2014)
Case

Intuit Inc.: Project AgriNova

By: Thomas Eisenmann and Tanya Bijlani

In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details

Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Bangalore

June 1987 (Revised May 1990)
Case

John Deere Component Works (B)

By: Robert S. Kaplan

Having installed an activity-based system, the division is now exploring the insight provided by that system. In particular, it is studying the economics of lot-size process planning and product mix management. View Details

Keywords: Activity Based Costing and Management; Production; Business or Company Management; Planning; Cost Accounting; Cost Management; Product Marketing; Management Practices and Processes; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

2015
Book

The Impact of Globalization on Argentina and Chile: Business Enterprises and Entrepreneurship

By: Geoffrey Jones and Andrea Lluch

This book compares the effects of globalization on two Latin American countries, Argentina and Chile, over time. The chapters examine the impact of multinationals, the growth of business groups, and the conflicted relations between business and government. The book... View Details

Keywords: Entrepreneurs; Business Groups; Entrepreneurship; Business History; Globalization; Growth and Development; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Latin America; Argentina; Chile

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June 1995 (Revised May 1996)
Teaching Note

RJR Nabisco - 1990 TN

By: Andre F. Perold and Wai Lee

Teaching Note for (9-290-021). View Details

Keywords: Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

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