television - Publications - Faculty & Research

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

intellectual content." A Balancing Act Carter Brown, who now chairs the cable television arts network Ovation and sits on the boards of some twenty nonprofit, public, and private institutions, observes, "You always have to be careful in... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

08 Oct 2013
First Look

First Look: October 8

Stephen A. Greyser Abstract—When a Major League Baseball club signs a Japanese star player, it obviously tries to commercialize its investment in the player. The initial focus is on home attendance (ticket sales) and television audiences,... View Details

Keywords: Sean Silverthorne

01 Jun 1996
News

Keepers of the Flame

some truly Olympian details to take care of, including planning for 2 million spectators (joined by 3 billion television viewers, or 60 percent of the human race); 15,000 athletes and officials from 197 participating countries; 30... View Details

Keywords: Garry Emmons

01 Dec 1998
News

Managing the Business of Life

1996, and she moved back to the States, taking a job as vice president of operations with Warner Brothers Television in Los Angeles. "What I missed most about America was the attitude that you can be anybody and still get ahead in the... View Details

01 Apr 1997
News

Facing the Music

television divisions. "I'm responsible for nearly $2 billion in revenues," he says. Previously, Zelnick held prominent positions in the movie industry, including a stint as president of Twentieth Century Fox. He decided to try running a... View Details

Keywords: Marguerite Rigoglioso

03 Mar 2017
News

Big Blue’s Big Bet

conclusion by manually going through the data,” the lead doctor told the Japan Times, “but Watson’s speed is crucial in the treatment of leukemia, which progresses rapidly and can cause complications.” This is the beauty of Watson, which began as a View Details

Keywords: Paul Kix; illustrations by Dan Page

14 May 2013
First Look

First Look: May 14

entertainment: building a business around blockbuster products-the movies, television shows, songs, and books that are hugely expensive to produce and market-is the surest path to long-term success. Along the way, I reveal why... View Details

Keywords: Sean Silverthorne

24 Apr 2018
First Look

First Look at New Research and Ideas, April 24, 2018

Erasing Racism Louis (Lou) Gossett Jr.’s exemplary life included a groundbreaking career in entertainment and a bold and audacious goal to erase racism. From the Broadway stage to television and the movie screen, Gossett earned major... View Details

Keywords: Sean Silverthorne

16 Nov 2009
Research & Ideas

The Times Captures History of American Business

breadth has grave, powerful implications. My overall sense is that the New York Times and other newspapers have made available all kinds of information in the wake of this last astounding year. It's not that television and the Internet... View Details

Keywords: by Martha Lagace; Journalism & News

01 Apr 1999
News

Spirit at Work

eventually made the leap to wearing the white garments that remind us of our commitment to living our spirituality daily," he says. The former real-estate developer and president of Time-Life Television is now CEO of Sun & Son, a computer... View Details

Keywords: Marguerite Rigoglioso

24 Jul 2007
First Look

First Look: July 24, 2007

every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising time would decrease. How could Burke and Roberts convince the networks to team up with Comcast and... View Details

Keywords: Martha Lagace

01 Dec 2008
News

A Force for Good

the eighth grade, and played football. Another classmate, Rich Eustis, later became an Emmy-winning television writer; Eustis confessed to TV Guide that he based the character of Eric Mardian — the leather-jacketed genius in the ABC... View Details

Keywords: Jeffrey L. Cruikshank; Construction of Buildings; Construction; Monetary Authorities-Central Bank; Finance; Hospitals; Health, Social Assistance; Publishing Industries (except Internet); Information; Wood Product Manufacturing; Manufacturing; Rail Transportation; Transportation

21 Jun 2010
Research & Ideas

Strategy and Execution for Emerging Markets

relies on Costco as a distributional partner, which adds credibility as well as helps to the brand without overspending on advertising. A logistics system allows Vizio to import televisions from a manufacturer in China in just-in-time... View Details

Keywords: by Martha Lagace

01 Feb 1997
News

Doing It Your Way

where poverty and human suffering are so widespread, you realize it is in part luck that you are not one of those emaciated faces staring out from the television screen. Such good fortune makes it incumbent upon me to assume a responsible... View Details

Keywords: Marguerite Rigoglioso (profiles by Linda Goodspeed, Elaine Gottlieb, Nancy O. Perry, and Judith A. Ross)

11 Sep 2012
First Look

First Look: September 11

discounts and Amazon encouraged consumers to compare prices using smart phones, Best Buy was becoming a showroom for lower cost retail models. International expansion was struggling and domestic sales of digital televisions were cooling.... View Details

Keywords: Sean Silverthorne

14 Feb 2017
First Look

First Look at New Research: February 14

endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television production company Seven Bucks Productions, which Johnson... View Details

Keywords: Sean Silverthorne

23 Feb 2010
First Look

First Look: Feb. 23

understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this in a... View Details

Keywords: Martha Lagace

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

10-year, reported $100 million contract in 2018, the longest coaching contract in NFL history. While Oakland took a risk by hiring a coach that had been away from coaching for so long, Gruden differed from Gibbs in that he had remained close to the game in his capacity... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

01 Dec 1996
News

An Entrepreneurial Journey

multibillion-dollar Capital Cities/ABC media empire of the 1990s. Not long after, laboring in similar obscurity in rural Ohio, Amos B. Hostetter, Jr. (MBA '61), and H. Irving Grousbeck (MBA '60), cofounders of Continental Cablevision, were pioneering what would become... View Details

February 2017
Case

Clear Channel (A): The Rise, 1972–2003

By: John R. Wells and Gabriel Ellsworth

At the end of 2003, Clear Channel Communications, Inc., a diversified media group with revenues of $8.9 billion, could claim leadership positions in all three of its main businesses. Clear Channel Broadcasting was the largest radio-station operator in the world, with... View Details