Publications

March 2010 (Revised May 2012)
Case

Bank of America: Mobile Banking

By: Sunil Gupta and Kerry Herman

In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three... View Details

Keywords: Marketing; Digital Marketing; Financial Services; Mobile Banking; Channels; Strategy; Banks and Banking; Marketing Strategy; Service Delivery; Mobile and Wireless Technology; Banking Industry; United States

07 Oct 2002
Research & Ideas

What Leaders Need to Do To Restore Investor Confidence

corporate America ever win back people's confidence? Harvard Management Update recently discussed this issue with Thomas R. Piper, Lawrence E. Fouraker Professor of Business Administration at Harvard Business School and coauthor of Can... View Details

Keywords: by Harvard Management Update

Article

The Upside to Large Competitors

By: Neeru Paharia, Anat Keinan and Jill Avery

Large companies are often viewed as a major threat for startups and small companies; big companies have more financial resources and greater scale, market power, and brand awareness than small ones. However, our research finds that a smaller brand can actually benefit... View Details

Keywords: Brand Management; Competition; Marketing; Brands and Branding; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States

June 12, 2023
Article

How AI Will Accelerate the Circular Economy

By: Shirley Lu and George Serafeim

Despite living on a planet with finite resources, our economy remains largely linear and full of single-use products. The shift toward a circular economy, where companies recover or recycle resources, has hit roadblocks, including low value of used products and high... View Details

Keywords: Recycling; Materials Management; Innovation and Management; Technological Innovation; Climate Change; Environmental Sustainability; AI and Machine Learning; Operations; Industrial Products Industry; Consumer Products Industry; Technology Industry

September 1994 (Revised June 2017)
Case

Chemalite, Inc. (B): Cash Flow Analysis

By: Robert Simons and Antonio Davila

Students are asked to use actual and pro forma financial statements to prepare a statement of cash flows under both the direct and indirect method. View Details

Keywords: Cash Flow Analysis; Strategy Execution; Management Control Systems; Analysis; Cash Flow; Financial Statements

February 2025
Case

RedBird Capital Partners

By: Anita Elberse and David Moreno Vicente

In July 2024, Gerry Cardinale, the founder and managing partner of RedBird Capital Partners (‘RedBird’) has helped orchestrate a high-profile deal in the world of entertainment: one in which Skydance Media (‘Skydance’), a content production studio led by David Ellison... View Details

Keywords: Film; Television; Superstars; General Management; Investing; Mergers and Acquisitions; Private Equity; Asset Management; Entertainment; Media; Sports; Business or Company Management; Investment; Marketing; Strategy; Financial Services Industry; Financial Services Industry; Financial Services Industry

2021
Working Paper

The Value of Intermediation in the Stock Market

By: Marco Di Maggio, Mark Egan and Francesco Franzoni

We estimate a structural model of broker choice to quantitatively decompose the value that institutional investors attach to broker services. Studying over 300 million institutional equity trades, we find that investors are sensitive to both explicit and implicit... View Details

Keywords: Financial Intermediation; Institutional Investors; Research Analysts; Broker Networks; Equity Trading; Institutional Investing; Financial Services Industry

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September 2023
Case

Diamond Standard

By: Lauren H. Cohen, Zhaoheng Gong and Grace Headinger

Cormac Kinney, Founder and CEO of Diamond Standard, was on a mission to transform the U.S. diamond market through unlocking the precious gems as market-traded assets. As a serial FinTech entrepreneur, he hoped to add an additional service to his vault: Carats. The... View Details

Article

Formal Measures in Informal Management: Can a Balanced Scorecard Change a Culture?

By: Robert Gibbons and Robert S. Kaplan

Agency theorists, historically, have analyzed what kinds of performance measures should be used in formal incentive contracts. For example, after Kaplan-Norton proposed a balanced scorecard of both financial and non-financial measures, some envisioned its role only in... View Details

Keywords: Relational Contracts; Performance Measurement; Informal Management; Balanced Scorecard; Economics; Mathematical Methods

08 Jul 2021
Blog Post

Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke

‘cost-out’ to seeing it as a value creation lever. One that most businesses need to learn how to manage just as effectively as, and align with, their financial performance”. van Poecke and Schoonbeek started... View Details

Keywords: Entrepreneurship; Technology

June 2014
Teaching Note

Doing Deals and Leading Teams at XAF Partners

By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams

Private equity firm XAF Partners had grown steadily over the last decade, establishing offices across Asia. At the end of their day-long partners' retreat, several firm partners discuss the challenges they face as "producing managers." These include collaboration and... View Details

Keywords: Management; Time Management; Development; Competency and Skills; Talent and Talent Management; Leadership; Growth and Development Strategy; Business or Company Management; Management Practices and Processes; Financial Services Industry; China

September 2014 (Revised May 2015)
Case

The United Kingdom and the Means to Prosperity

By: Laura Alfaro, Lakshmi Iyer and Hilary White

After struggling through the country's longest recession since 2008, the U.K. was expected to grow faster than any other G7 nation in 2014. Analysts wondered whether the return to growth was because, or in spite of, Prime Minister David Cameron's controversial £113... View Details

March 2023 (Revised June 2023)
Case

Layoffs in the Tech Industry: 2022–2023

By: Sandra J. Sucher and Marilyn Morgan Westner

This case examines the mass layoffs that swept through the tech industry (2022-2023) through the lens of four companies: Twitter, Stripe, Meta, and Google. How these companies implemented workforce change through mass layoffs raises critical questions applicable beyond... View Details

Keywords: Layoffs; Human Resource Management; Workforce Reductions; Ethics; Human Resources; Management; Values and Beliefs; Employee Relationship Management; Resignation and Termination; Compensation and Benefits; Technology Industry; United States; United Kingdom

March 2017
Case

Swagbucks

By: Jeffrey F. Rayport and Matthew G. Preble

In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details

Article

The Value of Intermediation in the Stock Market

By: Marco Di Maggio, Mark Egan and Francesco Franzoni

We estimate a structural model of broker choice to quantitatively decompose the value that institutional investors attach to broker services. Studying over 300 million institutional equity trades, we find that investors are sensitive to both explicit and implicit... View Details

Keywords: Financial Intermediation; Institutional Investors; Research Analysts; Broker Networks; Equity Trading; Institutional Investing

2021
Other Unpublished Work

Computer-Implemented Methods and Systems for Measuring, Estimating, and Managing Economic Outcomes and Technical Debt in Software Systems and Projects: US Patent 11,126,427 B2

By: Daniel J. Sturtevant, Carliss Baldwin, Alan MacCormack, Sunny Ahn and Sean Gilliland

An interrelated set of tools and methods is disclosed for: (1) measuring the relationship between software source code attributes (such as code quality, design quality, test quality, and complexity metrics) and software economics outcome metrics (such as... View Details

Keywords: Technical Debt; Applications and Software; Economics; Measurement and Metrics; Patents

February 2020
Case

Rotoplas: Bringing More and Better Water

By: John D. Macomber and Carla Larangeira

Private companies were being turned to for potable water in the world’s megacities due to impacts of climate change including droughts and flooding. Mexico City had endured several water-related crises, with its population suffering from floods, droughts, water... View Details

Keywords: Water Supply; Water Management; Finance; Infrastructure; Urban Development; Business and Government Relations; Latin America; Mexico

Article

Reaching for Yield in the Bond Market

By: Bo Becker and Victoria Ivashina

Reaching for yield—the propensity to buy riskier assets in order to achieve higher yields—is believed to be an important factor contributing to the credit cycle. This paper analyzes this phenomenon in the corporate bond market. Specifically, we show evidence for... View Details

Keywords: Fixed Income; Reaching For Yield; Financial Intermediation; Insurance Companies; Insurance; Assets; Bonds; Investment Return; Investment Portfolio; Risk Management; Insurance Industry

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