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- All HBS Web
(4,245)
- People (33)
- News (1,338)
- Research (1,723)
- Events (12)
- Multimedia (14)
- Faculty Publications (852)
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Informing Brand Marketing Practice
Susan M. Fournier is involved with several projects relating more generally to brand managment issues. These include boardroom-level projects (with Professors Thomas Madden and Franke Fehle of the University of South Carolina, and sponsored by Interbrand) on the... View Details
- 24 Jun 2008
- First Look
First Look: June 24, 2008
Working Papers Firm-Size Distribution and Cross-Country Income Differences Authors: Laura Alfaro, Andrew Charlton, and Fabio Kanczuk Abstract We investigate, using firm-level data for 79 developed and View Details
Keywords: Martha Lagace
- 23 May 2018
- Research & Ideas
How to Know If Your Neighborhood Is Being Gentrified
familiar arguments both for and against. Private developers and other supporters argue that new restaurants and retail shops, high-rise housing, and other spruce-ups revitalize communities by attracting... View Details
Keywords: by Dina Gerdeman
- March 2018
- Case
Chaudhary Group: Rebuilding Nepal
By: Christopher J. Malloy, Lauren H. Cohen and Inakshi Sobti
After the 2015 Nepal earthquake, the Chaudhary Group, a billion-dollar conglomerate in Nepal, decides to play a pivotal role in rebuilding the country. The Group's philanthropic arm (Chaudhary Foundation) works with stakeholders and develops a blue print for short- and... View Details
Keywords: Leadership; Family Business; Decision Choices and Conditions; Developing Countries and Economies; Social Entrepreneurship; Values and Beliefs; Venture Capital; Microfinance; Geographic Location; Collaborative Innovation and Invention; Management; Crisis Management; Management Teams; Resource Allocation; Business and Community Relations; Business and Government Relations; Natural Disasters; Social and Collaborative Networks; Social Issues; Business Strategy; Consumer Products Industry; Banking Industry; Auto Industry; Real Estate Industry; Travel Industry; Nepal
Malloy, Christopher J., Lauren H. Cohen, and Inakshi Sobti. "Chaudhary Group: Rebuilding Nepal." Harvard Business School Case 218-100, March 2018.
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- October 2019 (Revised February 2020)
- Case
Brightview Senior Living
By: Lynda M. Applegate and James Weber
Marilynn Duker, CEO, was exploring how to grow the company while maintaining the culture that made it a leader in the field of senior housing. Brightview constructed and operated senior living apartment communities that offered independent living, assisted living, and... View Details
Keywords: Growth and Development Strategy; Organizational Culture; Employee Relationship Management; Real Estate Industry; United States
Applegate, Lynda M., and James Weber. "Brightview Senior Living." Harvard Business School Case 820-009, October 2019. (Revised February 2020.)
- November 2007
- Article
The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship
By: Sonali K. Shah and Mary Tripsas
We develop a process model of how users, an understudied source of entrepreneurship, create, evaluate, share, and commercialize their ideas. We compare and contrast our model to the classic model of the entrepreneurial process, highlighting the emergent and... View Details
Keywords: Entrepreneurship; Valuation; Business Model; Commercialization; Adoption; Adaptation; Product; Civil Society or Community
Shah, Sonali K., and Mary Tripsas. "The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship." Strategic Entrepreneurship Journal 1, nos. 1-2 (November 2007): 123–140.
- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
communicated to employees. Managers who meet the defend drive well: Create a psychologically safe environment Treat people fairly. Encourage team members to speak up and listen to what they say. Overcommunicate. Even without economic... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 18 Mar 2013
- HBS Case
HBS Cases: LEGO
found itself needing to turn around its turnaround. Outside The Family Enter Jørgen Knudstorp. He was just 35 years old when Kjeld promoted him from director of strategic development to CEO in 2004. (Kjeld retired that same year.) Like... View Details
- 16 Mar 2015
- Research & Ideas
Advice on Advice
article in Harvard Business Review, The Art of Giving and Receiving Advice, which is based on research and discussions with advice experts. The advice give-and-take is not always easy to pull off. Both the advice-giver and the receiver are prone to common missteps that... View Details
Keywords: by Dina Gerdeman
- 29 Jul 2008
- First Look
First Look: July 29, 2008
Working PapersTraveling Agents: Political Change and Bureaucratic Turnover in India Authors:Lakshmi Iyer and Anandi Mani Abstract We develop a framework to examine how politicians with short-term electoral pressures control bureaucrats... View Details
Keywords: Martha Lagace
- April 2009 (Revised January 2015)
- Case
Dr. Benjamin Hooks and Children's Health Forum
By: Rosabeth Moss Kanter, Charles J. Ogletree Jr, Howard Koh, Abbye Atkinson, Carmel Salhi and Aldo Sesia
"Dr. Benjamin Hooks and Children's Health Forum" charts the many different career paths of Hooks, a civil rights activist and pioneer. Hooks' positions ranged from lawyer, judge, preacher, entrepreneur to the first African American commissioner of the Federal... View Details
Keywords: Decision Choices and Conditions; Health Care and Treatment; Leadership; Corporate Social Responsibility and Impact; Personal Development and Career; Nonprofit Organizations; Social Issues
Kanter, Rosabeth Moss, Charles J. Ogletree Jr, Howard Koh, Abbye Atkinson, Carmel Salhi, and Aldo Sesia. "Dr. Benjamin Hooks and Children's Health Forum." Harvard Business School Case 309-111, April 2009. (Revised January 2015.)
- 26 Oct 2021
- Research & Ideas
What Companies Want Most in a CEO: A Good Listener
skills who can: actively listen to others; empathize genuinely with others’ experiences; persuade people to work toward a common goal; and communicate clearly—or, as Sadun puts it, “touch the chords of listeners.” Top executives who... View Details
Keywords: by Jay Fitzgerald
- 17 Sep 2018
- Research & Ideas
Welcome to Retirement. Who Am I Now?
retirement, Amabile and colleagues found that, for many, the transition begins smoothly enough but then develops into retirees questioning their own identity and puzzling over how to structure their days as their familiar work life fades... View Details
- 22 Nov 2010
- Research & Ideas
Seven Strategy Questions: A Simple Approach for Better Execution
Business leaders can't develop and execute effective strategy without first gathering the right information, says Harvard Business School professor Robert Simons. In his new book, Seven Strategy Questions: A Simple Approach for Better... View Details
Keywords: by Robert Simons
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- March 2025
- Teaching Note
Seattle's Climate Pledge Arena: Ticket to a Greener Future
By: Rosabeth Moss Kanter and Jacob A. Small
Teaching Note for HBS Case No. 325-110. CEO Tim Leiweke reviewed the process by which his newly formed Oak View Group had managed a major rebuild of a landmark arena in Seattle which attracted a National Hockey League franchise and major entertainers concerned about... View Details
- February 2025
- Case
Luca de Meo at Renault Group (A)
By: Emily Truelove, Linda A. Hill and Lydia Begag
When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
Truelove, Emily, Linda A. Hill, and Lydia Begag. "Luca de Meo at Renault Group (A)." Harvard Business School Case 425-041, February 2025.
- 22 Jun 2022
- Book
Four Elements for Finding the Right Career Path
argues Timothy Butler, senior fellow and faculty advisor to Career and Professional Development Programs at Harvard Business School. His research focuses on career decision making. "It is more of a reflection, looking back over my 40... View Details
Keywords: by Dina Gerdeman
- September 2023
- Case
The Meteoric Rise of Skims
Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear with an eye toward body-type and skin-tone inclusivity, has experienced a meteoric rise. Kardashian, who... View Details
Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Inference; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand ＆ Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Social Influencers; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Case 524-023, September 2023.