Publications

06 Mar 2013
What Do You Think?

Who Should Manage Our Work Time?

time management is a shared responsibility." Frode Hvaring suggested that " in order to enable employees to mange their output in terms of priorities, quality, resources available and best work flows, the View Details

Keywords: by James Heskett

December 2018 (Revised March 2019)
Case

iyzico: Fundraising in Emerging Markets (A)

By: Marco Di Maggio and Gamze Yucaoglu

The case opens in 2016 as Barbaros Ozbugutu, co-founder and CEO of the Istanbul-based payment technology start-up iyzico, contemplates the offers the company received for its Series C round. The case then describes iyzico’s origins and provides a detailed overview of... View Details

Keywords: Iyzico; Fundraising; Business Startups; Venture Capital; Emerging Markets; Private Sector; For-Profit Firms; Management; Information Technology; Growth Management; Corporate Entrepreneurship; Negotiation Offer; Decision Making; Turkey

03 Dec 2020
Research & Ideas

Cut Payroll Costs with Transparency, Fairness, and Compassion

ways in which organizations met the challenges of 2020. What strategies and actions worked better than others? What can we learn from these? While many companies reduced payor headcount, some pledged at the outset of the crisis to do... View Details

Keywords: by Boris Groysberg and Sarah Abbott

11 Apr 2012
Research & Ideas

The High Risks of Short-Term Management

managed for the long term." The research team was interested in several issues: Do short-term companies attract a particular kind of investor? Is investing in these firms riskier than investing in companies... View Details

Keywords: by Sean Silverthorne; Financial Services

January 2023 (Revised June 2023)
Case

Replika: Embodying AI

By: Shikhar Ghosh, Shweta Bagai and Marilyn Morgan Westner

Replika was a virtual AI companion that provided a way for people to process their emotions, build connections in a safe environment, and get through periods of loneliness. The chatbot fulfilled a user's need for a friend, romantic partner, or purely an emotional... View Details

Keywords: AI; AI and Machine Learning; Applications and Software; Human Needs; California

July 2016
Case

Product Portfolio Management at Genentech

By: Kevin Schulman and Jamie Gresh

Genentech, long the darling of the biotechnology industry, was acquired by Swiss pharmaceutical company Roche in 2009. The combined company retains the name Genentech in the US, but must now move to achieve the promises made at the time of this merger—to build from... View Details

Keywords: Portfolio Management; Drug Development; Postmerger Integration; Marketing Strategy; Mergers and Acquisitions; Integration; Biotechnology Industry; Pharmaceutical Industry; United States

January 2015
Case

Sergio Marchionne at Chrysler

By: Rob Kaplan and Bernardo Bertoldi

Chrysler recently exited from the bankruptcy process, with U.S. government support and with Sergio Marchionne as CEO. Now was the time to work out how to create synergies with FIAT, how to improve the current manufacturing, product, and distribution-network... View Details

Keywords: Insolvency and Bankruptcy; Auto Industry; North America; Italy

31 May 2011
Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

causing many companies to rethink their supply chain strategies, which suddenly seem extremely fragile. When a natural disaster hits, relief organizations such as the Red Cross and Doctors Without Borders swing into action with... View Details

Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics

May 2019 (Revised September 2019)
Case

Mobike and ofo: Dancing with Titans (A)

By: Shikhar Ghosh and Haibo Zhao

This case address pacing issues – how fast does a company need to scale? It also examines the role of investors in determining company strategy and exit.
Mobike and ofo were two dominant players in China’s emerging dockless bike-sharing market, that allowed users... View Details

Keywords: Information Technology; Venture Capital; Financing and Loans; Competition; Value Creation; Governance; Economics; Business Startups; Strategy; Business Exit or Shutdown; Entrepreneurship; Infrastructure; Transportation; Bicycle Transportation; China

Article

Your Sales Training Is Probably Lackluster. Here's How to Fix It

By: Frank V. Cespedes and Yuchun Lee

U.S. companies spend over $70 billion annually on training and an average of $1,459 per salesperson—almost 20% more than they spend on workers in all other functions. Yet, when it comes to equipping sales teams with relevant knowledge and skills, the ROI of sales... View Details

Keywords: Salesforce Management; Training

Register to Read

31 Aug 2020
What Do You Think?

Why Don’t More Organizations Understand the Power of Diversity and Inclusion?

same. This is in the face of research findings that organizations with significant minority representation are stronger than their peers. A McKinsey & Company study in May of top executive teams in more than a thousand organizations... View Details

Keywords: by James Heskett

October 2019 (Revised February 2025)
Case

A Conversation with Ellen J. Kullman, Chairman & CEO of DuPont, 2009-2015

By: Lynn S. Paine and Will Hurwitz

Ellen J. Kullman, the retired Chairman and CEO of DuPont, describes how she guided the storied science and technology company through a contentious proxy battle with activist investor Trian Partners, which acquired DuPont shares in 2013 and sought to break up the... View Details

Keywords: Agribusiness; Capital Structure; Corporate Accountability; Corporate Governance; Institutional Investing; Leadership; Leadership Style; Management; Transformation; Agriculture and Agribusiness Industry; Chemical Industry; United States

April 2000 (Revised April 2004)
Case

Infosys: Financing an Indian Software Start-Up

Describes the financing and growth of Infosys, an Indian software start-up. Infosys defies a number of stereotypes about barriers to entrepreneurship in India. The company was founded by a small group of entrepreneurs with little equity and without backing from a large... View Details

Keywords: Business Growth and Maturation; Applications and Software; Financing and Loans; Business Startups; Growth and Development Strategy; Information Technology Industry; India