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Show Results For
- All HBS Web
(18,440)
- People (25)
- News (3,478)
- Research (12,673)
- Events (105)
- Multimedia (295)
- Faculty Publications (10,580)
- Article
Valuing the Cause Marketing Relationship
By: John T. Gourville and V. Kasturi Rangan
Gourville, John T., and V. Kasturi Rangan. "Valuing the Cause Marketing Relationship." California Management Review 47, no. 1 (Fall 2004): 38–57.
- June 2024
- Article
Rationalizing Outcomes: Interdependent Learning in Competitive Markets
By: Anoop R. Menon and Dennis Yao
In this article we use simulation models to explore interdependent learning in competitive markets. Such interactions require attention to both the mental representations held by the management of the focal firm as well as the beliefs of that management about the... View Details
Keywords: Mental Models; Strategic Interactions; Rationalization; Explanation-based View; Competition
Menon, Anoop R., and Dennis Yao. "Rationalizing Outcomes: Interdependent Learning in Competitive Markets." Strategy Science 9, no. 2 (June 2024): 97–117.
- February 2011 (Revised June 2014)
- Teaching Note
Online Marketing at Big Skinny
By: Benjamin Edelman and Scott Kominers
Teaching Note for 911033. View Details
- April 28, 2008
- Article
How to Revive Securitization Markets
By: Robert C. Pozen
Keywords: Markets
Pozen, Robert C. "How to Revive Securitization Markets." Wall Street Journal (April 28, 2008).
- September 1983
- Case
Harley-Davidson: Marketing Strategy for Motorcycles--1977
Incorporates material on AMF, Harley-Davidson's parent company. This information is designed to permit analysis of Harley-Davidson in the context of AMF's corporate strategy and overall business portfolio. A rewritten version of two earlier cases. View Details
Buzzell, Robert D. "Harley-Davidson: Marketing Strategy for Motorcycles--1977." Harvard Business School Case 584-032, September 1983.
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with corporate strategy? Can you place a... View Details
- Apr 30 2019
- Brochure
Marketing & Sales Comparison Chart
- October 2002 (Revised September 2005)
- Case
Emerging Giants: Building World-Class Companies in Emerging Markets
By: Tarun Khanna and Krishna G. Palepu
Presents a conceptual framework to examine successful companies in emerging markets and what enables them to avoid traditional emerging market obstacles. Examines those characteristics that allow these successful local companies to overcome market voids and become... View Details
Khanna, Tarun, and Krishna G. Palepu. "Emerging Giants: Building World-Class Companies in Emerging Markets." Harvard Business School Case 703-431, October 2002. (Revised September 2005.)
- 15 Jun 2021
- News
Podcast: How Biosimilars Are Affecting the Drug Markets
- Article
Value of Information with Sequential Futures Markets
By: Jerry R. Green
The effects of an improvement in information on the efficiency of risk-bearing are studied under various systems of incomplete markets. With sequential futures markets for uncontingent delivery, the welfare effects are indeterminate in sign, except under special... View Details
Green, Jerry R. "Value of Information with Sequential Futures Markets." Econometrica 49, no. 2 (March 1981): 335–358.
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details
- September 2004
- Article
Estimating the Market Risk Premium
Mayfield, E. Scott. "Estimating the Market Risk Premium." Journal of Financial Economics 73, no. 3 (September 2004): 465–496.
- March 2008
- Article
Market Reactions to Export Subsidies
By: M. A. Desai and James R. Hines Jr.
This paper analyzes the economic impact of export subsidies by investigating stock price reactions to a critical event in 1997. On November 18, 1997, the European Union announced its intention to file a complaint before the World Trade Organization (WTO), arguing that... View Details
Keywords: Economic Systems; Trade; Development Economics; Financial Markets; Profit; Taxation; Volume; Value Creation; Market Design; Business Subsidiaries; Utilities Industry; Financial Services Industry; Europe; North and Central America
Desai, M. A., and James R. Hines Jr. "Market Reactions to Export Subsidies." Journal of International Economics 74, no. 2 (March 2008).
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
In late February, Harvard Business School professor Bill Sahlman spoke with two former MBA students, Scott Randall ('87) and Glen Meakem ('91), to discuss their perspectives on organizing markets in a new and evolving economy and what... View Details
- September 2005
- Article
Building Loyalty in Business Markets
By: Das Narayandas
Narayandas, Das. "Building Loyalty in Business Markets." Tool Kit. Harvard Business Review 83, no. 9 (September 2005): 131–139.
- 10 May 2019
- Working Paper Summaries
Consumer Inertia and Market Power
Keywords: by Alexander MacKay and Marc Remer
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- Research Summary
Customer Management in Business-to-Business Markets
By: Das Narayandas
Das Narayandas is engaged in ongoing research on vendor firms' management of long-term customer relationships. The initial phase of his research involved identifying vendors that stood to benefit from long-term relationships with select sets of customers and... View Details
- January 1982
- Background Note
Note on Product Market Inefficiency
Mullins, David W., Jr. "Note on Product Market Inefficiency." Harvard Business School Background Note 282-049, January 1982.