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Show Results For
- All HBS Web
(18,463)
- People (25)
- News (3,480)
- Research (12,690)
- Events (105)
- Multimedia (295)
- Faculty Publications (10,600)
- October 2014
- Article
Are Health Insurance Markets Competitive?
By: Leemore S. Dafny
Dafny, Leemore S. "Are Health Insurance Markets Competitive?" American Economic Review 100, no. 4 (September 2010): 1399–1431.
- March 2012
- Module Note
Alpha: The Market for Information
By: Christopher J. Malloy
Malloy, Christopher J. "Alpha: The Market for Information." Harvard Business School Module Note 212-080, March 2012.
- November 1984
- Supplement
Marketing Management: Volume 1, Video
By: John A. Quelch
Quelch, John A. "Marketing Management: Volume 1, Video." Harvard Business School Video Supplement 885-530, November 1984.
- autumn 2005
- Article
Six Sigma Comes To Marketing
By: John A. Quelch and Brian Harris
Quelch, John A., and Brian Harris. "Six Sigma Comes To Marketing." European Business Forum 22 (autumn 2005): 33–35.
- January 1988
- Background Note
Note on Pretest Market Models
By: Robert J. Dolan
Dolan, Robert J. "Note on Pretest Market Models." Harvard Business School Background Note 588-052, January 1988.
- May 1984 (Revised January 1985)
- Case
Citibank: Marketing to Multinational Customers
Buzzell, Robert D. "Citibank: Marketing to Multinational Customers." Harvard Business School Case 584-016, May 1984. (Revised January 1985.)
- 1990
- Book
The Marketing Challenge of 1992
By: John A. Quelch, Robert D. Buzzell and Eric Salama
Quelch, John A., Robert D. Buzzell, and Eric Salama. The Marketing Challenge of 1992. Reading, MA: Addison-Wesley Publishing Company, 1990.
- 25 Aug 2009
- News
Slump Spurs Grab for Markets
- 25 May 2011
- News
Online grocery market reaches maturity
- April 2021 (Revised July 2021)
- Case
StockX: The Stock Market of Things (Abridged)
By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things (Abridged)." Harvard Business School Case 621-107, April 2021. (Revised July 2021.)
- Apr 30 2019
- Brochure
Marketing & Sales Comparison Chart
- August 2007 (Revised September 2008)
- Case
Marketing the "$100 Laptop" (A)
By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details
Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge
Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)
- 19 Jan 2011
- Research & Ideas
Activist Board Members Increase Firm’s Market Value
Public company shareholders have long complained that corporate boards don't always act in the best interest of their investors. But does the addition of a shareholder-sponsored board member increase the market value of the firm? The... View Details
Keywords: by Carmen Nobel
- September 2004
- Article
Estimating the Market Risk Premium
Mayfield, E. Scott. "Estimating the Market Risk Premium." Journal of Financial Economics 73, no. 3 (September 2004): 465–496.
- 15 Jun 2021
- News
Podcast: How Biosimilars Are Affecting the Drug Markets
- September 2005
- Article
Building Loyalty in Business Markets
By: Das Narayandas
Narayandas, Das. "Building Loyalty in Business Markets." Tool Kit. Harvard Business Review 83, no. 9 (September 2005): 131–139.
- October 2009 (Revised March 2012)
- Case
Nettwerk: Digital Marketing in the Music Industry
By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.)
- April 1978
- Case
General Foods: Opportunities in the Dog Food Market
Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward. View Details
Keywords: Product Positioning; Consumer Behavior; Product Development; Consumer Products Industry; Food and Beverage Industry
Ward, L. Scott. "General Foods: Opportunities in the Dog Food Market." Harvard Business School Case 578-162, April 1978.