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  • Article

Valuing the Cause Marketing Relationship

By: John T. Gourville and V. Kasturi Rangan
Keywords: Marketing; Relationships; Value
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  • June 2024
  • Article

Rationalizing Outcomes: Interdependent Learning in Competitive Markets

By: Anoop R. Menon and Dennis Yao
In this article we use simulation models to explore interdependent learning in competitive markets. Such interactions require attention to both the mental representations held by the management of the focal firm as well as the beliefs of that management about the... View Details
Keywords: Mental Models; Strategic Interactions; Rationalization; Explanation-based View; Competition
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  • February 2011 (Revised June 2014)
  • Teaching Note

Online Marketing at Big Skinny

By: Benjamin Edelman and Scott Kominers
Teaching Note for 911033. View Details
Keywords: Marketing; Online Advertising
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  • April 28, 2008
  • Article

How to Revive Securitization Markets

By: Robert C. Pozen
Keywords: Markets
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  • September 1983
  • Case

Harley-Davidson: Marketing Strategy for Motorcycles--1977

Incorporates material on AMF, Harley-Davidson's parent company. This information is designed to permit analysis of Harley-Davidson in the context of AMF's corporate strategy and overall business portfolio. A rewritten version of two earlier cases. View Details
Keywords: Marketing Strategy; Corporate Strategy; Motorcycle Industry
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  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions to be answered: How can marketing better align with corporate strategy? Can you place a... View Details
  • Apr 30 2019
  • Brochure

Marketing & Sales Comparison Chart

  • October 2002 (Revised September 2005)
  • Case

Emerging Giants: Building World-Class Companies in Emerging Markets

By: Tarun Khanna and Krishna G. Palepu
Presents a conceptual framework to examine successful companies in emerging markets and what enables them to avoid traditional emerging market obstacles. Examines those characteristics that allow these successful local companies to overcome market voids and become... View Details
Keywords: Globalized Firms and Management; Emerging Markets; Success
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  • 15 Jun 2021
  • News

Podcast: How Biosimilars Are Affecting the Drug Markets

  • Article

Value of Information with Sequential Futures Markets

By: Jerry R. Green
The effects of an improvement in information on the efficiency of risk-bearing are studied under various systems of incomplete markets. With sequential futures markets for uncontingent delivery, the welfare effects are indeterminate in sign, except under special... View Details
Keywords: Information; Financial Markets; Mathematical Methods
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  • 01 Jun 2002
  • News

The Mind Speaks, Marketers Listen

Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details
  • September 2004
  • Article

Estimating the Market Risk Premium

By: E. Scott Mayfield
Keywords: Markets; Risk and Uncertainty
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  • March 2008
  • Article

Market Reactions to Export Subsidies

By: M. A. Desai and James R. Hines Jr.
This paper analyzes the economic impact of export subsidies by investigating stock price reactions to a critical event in 1997. On November 18, 1997, the European Union announced its intention to file a complaint before the World Trade Organization (WTO), arguing that... View Details
Keywords: Economic Systems; Trade; Development Economics; Financial Markets; Profit; Taxation; Volume; Value Creation; Market Design; Business Subsidiaries; Utilities Industry; Financial Services Industry; Europe; North and Central America
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  • 30 May 2000
  • Research & Ideas

Market Makers Bid for Success

In late February, Harvard Business School professor Bill Sahlman spoke with two former MBA students, Scott Randall ('87) and Glen Meakem ('91), to discuss their perspectives on organizing markets in a new and evolving economy and what... View Details
Keywords: by Staff; Web Services; Technology
  • 11 Feb 2010
  • Keynote Speech

Growth Strategies in Turbulent Markets

By: Ranjay Gulati
Keywords: Growth and Development; Strategy; Markets
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  • September 2005
  • Article

Building Loyalty in Business Markets

By: Das Narayandas
Keywords: Customer Focus and Relationships; Markets
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  • 10 May 2019
  • Working Paper Summaries

Consumer Inertia and Market Power

Keywords: by Alexander MacKay and Marc Remer
  • Article

Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes

By: Leslie K. John, Oliver Emrich, Sunil Gupta and Michael I. Norton
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’... View Details
Keywords: Brands; Marketing Effectiveness; Brand Evaluation; Peer Influence; Brands and Branding; Social and Collaborative Networks; Social Media
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  • Research Summary

Customer Management in Business-to-Business Markets

By: Das Narayandas

Das Narayandas is engaged in ongoing research on vendor firms' management of long-term customer relationships. The initial phase of his research involved identifying vendors that stood to benefit from long-term relationships with select sets of customers and... View Details

  • January 1982
  • Background Note

Note on Product Market Inefficiency

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