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  • All HBS Web  (18,463)
    • People  (25)
    • News  (3,480)
    • Research  (12,690)
    • Events  (105)
    • Multimedia  (295)
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← Page 37 of 18,463 Results →
  • October 2014
  • Article

Are Health Insurance Markets Competitive?

By: Leemore S. Dafny
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Dafny, Leemore S. "Are Health Insurance Markets Competitive?" American Economic Review 100, no. 4 (September 2010): 1399–1431.
  • March 2012
  • Module Note

Alpha: The Market for Information

By: Christopher J. Malloy
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Malloy, Christopher J. "Alpha: The Market for Information." Harvard Business School Module Note 212-080, March 2012.
  • November 1984
  • Supplement

Marketing Management: Volume 1, Video

By: John A. Quelch
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Quelch, John A. "Marketing Management: Volume 1, Video." Harvard Business School Video Supplement 885-530, November 1984.
  • autumn 2005
  • Article

Six Sigma Comes To Marketing

By: John A. Quelch and Brian Harris
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Quelch, John A., and Brian Harris. "Six Sigma Comes To Marketing." European Business Forum 22 (autumn 2005): 33–35.
  • January 1988
  • Background Note

Note on Pretest Market Models

By: Robert J. Dolan
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Dolan, Robert J. "Note on Pretest Market Models." Harvard Business School Background Note 588-052, January 1988.
  • May 1984 (Revised January 1985)
  • Case

Citibank: Marketing to Multinational Customers

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Buzzell, Robert D. "Citibank: Marketing to Multinational Customers." Harvard Business School Case 584-016, May 1984. (Revised January 1985.)
  • 1990
  • Book

The Marketing Challenge of 1992

By: John A. Quelch, Robert D. Buzzell and Eric Salama
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Quelch, John A., Robert D. Buzzell, and Eric Salama. The Marketing Challenge of 1992. Reading, MA: Addison-Wesley Publishing Company, 1990.
  • 25 Aug 2009
  • News

Slump Spurs Grab for Markets

  • 25 May 2011
  • News

Online grocery market reaches maturity

  • 01 Jul 2010
  • News

Fine Tuning Market Oriented Practices

Keywords: Brendan Gray
  • April 2021 (Revised July 2021)
  • Case

StockX: The Stock Market of Things (Abridged)

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley
Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details
Keywords: Markets; Auctions; Bids and Bidding; Demand and Consumers; Consumer Behavior; Analytics and Data Science; Market Design; Digital Platforms; Market Transactions; Marketplace Matching; Supply and Industry; Analysis; Price; Product Marketing; Product Launch; Apparel and Accessories Industry; Fashion Industry; North and Central America; United States; Michigan; Detroit
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Farronato, Chiara, John J. Horton, Annelena Lobb, and Julia Kelley. "StockX: The Stock Market of Things (Abridged)." Harvard Business School Case 621-107, April 2021. (Revised July 2021.)
  • Apr 30 2019
  • Brochure

Marketing & Sales Comparison Chart

  • August 2007 (Revised September 2008)
  • Case

Marketing the "$100 Laptop" (A)

By: John A. Quelch and Carin-Isabel Knoop
In 2002, Professor Nicholas Negroponte, a successful venture capitalist, author, and co-founder and chairman emeritus of the Massachusetts Institute of Technology (MIT) Media Lab, announced his intention to build a PC so cheap as to make it possible to provide... View Details
Keywords: Venture Capital; Internet and the Web; Information Technology; Product Development; Technological Innovation; Nonprofit Organizations; Marketing Strategy; Information Infrastructure; Developing Countries and Economies; Manufacturing Industry; Information Technology Industry; Computer Industry; Cambridge
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Quelch, John A., and Carin-Isabel Knoop. Marketing the "$100 Laptop" (A). Harvard Business School Case 508-024, August 2007. (Revised September 2008.)
  • 19 Jan 2011
  • Research & Ideas

Activist Board Members Increase Firm’s Market Value

Public company shareholders have long complained that corporate boards don't always act in the best interest of their investors. But does the addition of a shareholder-sponsored board member increase the market value of the firm? The... View Details
Keywords: by Carmen Nobel
  • September 2004
  • Article

Estimating the Market Risk Premium

By: E. Scott Mayfield
Keywords: Markets; Risk and Uncertainty
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Mayfield, E. Scott. "Estimating the Market Risk Premium." Journal of Financial Economics 73, no. 3 (September 2004): 465–496.
  • 11 Feb 2010
  • Keynote Speech

Growth Strategies in Turbulent Markets

By: Ranjay Gulati
Keywords: Growth and Development; Strategy; Markets
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Gulati, Ranjay. "Growth Strategies in Turbulent Markets." Confederation of Indian Industry, New Delhi, India, February 11, 2010.
  • 15 Jun 2021
  • News

Podcast: How Biosimilars Are Affecting the Drug Markets

  • September 2005
  • Article

Building Loyalty in Business Markets

By: Das Narayandas
Keywords: Customer Focus and Relationships; Markets
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Narayandas, Das. "Building Loyalty in Business Markets." Tool Kit. Harvard Business Review 83, no. 9 (September 2005): 131–139.
  • October 2009 (Revised March 2012)
  • Case

Nettwerk: Digital Marketing in the Music Industry

By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
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Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.)
  • April 1978
  • Case

General Foods: Opportunities in the Dog Food Market

Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward. View Details
Keywords: Product Positioning; Consumer Behavior; Product Development; Consumer Products Industry; Food and Beverage Industry
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Ward, L. Scott. "General Foods: Opportunities in the Dog Food Market." Harvard Business School Case 578-162, April 1978.
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