Publications

March 2019
Case

Dabur India: Growing Professional Management from Family Roots

By: Suraj Srinivasan, Namrata Arora and Jonah Goldberg

The case opens in December of 2018, with Sunil Duggal, the CEO of Dabur India (a multinational consumer goods conglomerate with a focus in Ayurvedic products) contemplating who should succeed him at the head of the company. The new CEO will have been the first since... View Details

Keywords: Family Business; Management Succession; Multinational Firms and Management; Business Growth and Maturation

Educators

2011
White Paper

Brands Are People Too! Harnessing the Power of Brand Warmth and Competence

By: Chris Malone, Jill Avery and S. T. Fiske

Research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge, and behave towards one another. Understanding how consumers judge brands using social processes akin to those used in... View Details

Keywords: Brands; Brand Management; Customer Relationship Management; CRM; Brand Positioning; Brand Equity; Customers; Customer Focus and Relationships; Customer Satisfaction; Brands and Branding; Marketing; Marketing Communications; Marketing Strategy; Consumer Products Industry

29 Oct 2007
HBS Case

Marketing Maria: Managing the Athlete Endorsement

saw potential in sports endorsements in the television age. McCormack informed Palmer that he was planning to start up a business revolving around personal business managers or "agents" handling professional golfers' affairs.... View Details

Keywords: by Sarah Jane Gilbert; Sports

2019
Book

Becoming a Manager: How New Managers Master the Challenges of Leadership

By: Linda A. Hill

In your career, or anyone's, there is one transition that stands out as the most crucial—going from individual contributor to competent manager.

New managers have to learn how to lead others rather than do the work themselves, to win trust and respect, to... View Details

Keywords: Management; Leadership; Leadership Development; Management Skills; Learning

February 15, 2022
Article

How Managers Can Build a Culture of Experimentation

By: Frank V. Cespedes and Neil Hoyne

Testing in business presents qualitatively different challenges than those in clinical trials and most scientific research. There are very few opportunities for randomized control experiments in a changing, competitive market. Yet, change and competition make testing a... View Details

Keywords: Experimentation; Management; Decision Making

August 2012
Supplement

William Jeffrey: Performance at Bay Colony (B)

By: Lena G. Goldberg

The decision-making process, policies and procedures, and legal obligations of the Board, the company's inside counsel and the company's outside counsel are explored in connection with on-boarding, investigating alleged misconduct of, and terminating a company's CEO,... View Details

Keywords: Leadership And Managing People; Employment Law; Business or Company Management; Law; Leadership; Governing and Advisory Boards; Employment; Corporate Governance; Financial Services Industry; Massachusetts

February 2021
Article

Topic Classification of Electric Vehicle Consumer Experiences with Transformer-Based Deep Learning

By: Sooji Ha, Daniel J Marchetto, Sameer Dharur and Omar Isaac Asensio

The transportation sector is a major contributor to greenhouse gas (GHG) emissions and is a driver of adverse health effects globally. Increasingly, government policies have promoted the adoption of electric vehicles (EVs) as a solution to mitigate GHG emissions.... View Details

Keywords: Natural Language Processing; Analytics and Data Science; Environmental Sustainability; Infrastructure; Transportation; Policy

Web

Newsletter - Managing the Future of Work

Subscribe to Managing the Future of Work Newsletter Subscribe to Managing the Future of Work Newsletter Many forces are redefining the nature of work: automation and AI, the... View Details

July 2008
Exercise

Information Use by Managers in Decision Making: A Team Exercise

By: Amy C. Edmondson and Ann Cullen

The purpose of this exercise is to explore the challenges of information collection and analysis. Students will, experientially, gain insights into how information is used and be exposed to a framework for identifying and evaluating information. In addition, the... View Details

Keywords: Competency and Skills; Decision Making; Knowledge Use and Leverage; Managerial Roles; Business Processes; Groups and Teams

11 Apr 2012
Research & Ideas

The High Risks of Short-Term Management

managed for the long term." The research team was interested in several issues: Do short-term companies attract a particular kind of investor? Is investing in these firms riskier than investing in companies with longer-term time horizons?... View Details

Keywords: by Sean Silverthorne; Financial Services

06 Oct 2020
Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

firms do not have a succession plan. Maintaining best practices around physical and mental health is not a luxury or a frill, but an essential aspect of risk management. CEOs View Details

Keywords: by Sean Silverthorne

06 Jan 2011
What Do You Think?

How Should Management Deal With “Anonymous”?

hackers, organized theft by criminals, and efforts by international terrorists to target and shut down, or threaten to shut down, everything from bank accounts to nuclear View Details

Keywords: by James L. Heskett

September 2022
Article

The Power and Limits of Expertise: Swiss–Swedish Linking of Vehicle Emission Standards in the 1970s and 1980s

By: Mattias Näsman and Sabine Pitteloud

Recent decades have witnessed increased public concern about vehicle emissions and growing frustration with political inaction and business preferences for the status quo. This article provides historical perspective on such regulatory dynamics by analyzing the Swiss... View Details

Keywords: Business And The Environment; Business And Society; Emission Reduction; Automobiles; Standard Setting; Norm-enforcement; Regulation; Expertise; Experts; Business and Government Relations; Environmental Regulation; Standards; Auto Industry; Switzerland; Sweden

March 2009 (Revised May 2011)
Case

Risk Management at Wellfleet Bank: Deciding about "Megadeals"

By: Anette Mikes

Inspired by one of the few banks that successfully weathered the 2007-2009 credit crisis, the case illustrates risk management in a corporate finance business. Chief executive Alastair Dowes has to decide if the risk governance process is adequate to uncover mega-risks... View Details

Keywords: Risk Management; Decision Making; Performance Evaluation; Credit; Balance and Stability; Integrated Corporate Reporting; Decision Choices and Conditions; Negotiation Offer; Performance Effectiveness; Corporate Finance; Banking Industry

Educators

May 1994
Background Note

Managing Market Complexity: A Three-Ring Circus

By: V. Kasturi Rangan

Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three... View Details

Keywords: Business Processes; Growth and Development Strategy; Complexity; Organizational Structure; Organizational Culture; Product Marketing; Markets; Product