Publications

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June 2020 (Revised July 2023)
Case

Time Out: The Evolution from Media to Markets

By: Kate Barasz and Eva Ascarza

In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details

Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; United Kingdom; United States

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

problems, such as the adequacy of the public health system, disparities in access to health care, availability of emergency child care, universal broadband and View Details

Keywords: by Dina Gerdeman

01 Mar 2024
News

The Internet's Next Frontier

members to test out theories and analyze results that often lead to breakthrough ideas. Scott Duke Kominers Shai Bernstein Scott Duke Kominers Shai Bernstein EVOLUTION OF THE WORLD WIDE View Details

Keywords: Jennifer Gillespie

01 Aug 1998
News

Spring Reunions: Milestones and Memories

technology and entertainment. Since graduation, his career path has wound its way through pay-per-view television programming and new media business development to his current job as president of E! Online.... View Details

Keywords: Eileen K. McCluskey

February 2015
Article

Risk, Information, and Incentives in Online Affiliate Marketing

By: Benjamin Edelman and Wesley Brandi

We examine online affiliate marketing programs in which merchants oversee thousands of affiliates they have never met. Some merchants hire outside specialists to set and enforce policies for affiliates, while other merchants ask their ordinary marketing staff to... View Details

Keywords: Affiliate Marketing; Incentives; Fraud; Advertising; Internet and the Web; Marketing Communications; Ethics; Digital Marketing

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January 2010 (Revised February 2015)
Teaching Note

eBay Partner Network (A), (B), (C), and (D)

By: Benjamin Edelman and Ian Larkin

Teaching Note for [910008], [910009], [910012], and [914016]. View Details

Keywords: Internet and the Web; Networks; Information Technology Industry

May 2022
Case

TikTok and National Security: Investment in an Age of Data Sovereignty?

By: Jeremy Friedman, Sarah Bauerle Danzman and David Lane

This case covers TikTok’s purchase of Musical.ly and the reaction of the United States government, including the review of the purchase by the Committee on Foreign Investment in the United States (CFIUS) and the reaction of the presidential administration of Donald... View Details

Keywords: Data Security; Mergers and Acquisitions; Cybersecurity; Internet and the Web; International Relations; Laws and Statutes; Globalized Firms and Management

Web

Compute Cluster and Data Storage - Research Computing Services

Compute Cluster and Data Storage If your computer is overheating when trying to work with your data, taking days to run a program, or you are running out of space to store your data, consider moving your data processing View Details

Fast Answer

Black Business Leaders and Entrepreneurship

href="http://id.lib.harvard.edu/aleph/013985181/catalog" target="_self">Racial and Ethnic Diversity: Asians, Blacks, Native Americans, and Whites (book) Nielsen reports on View Details

January 2020
Case

The June Oven

By: Leonard A. Schlesinger and Christian Godwin

The June Oven was a smart oven which was capable of identifying food and cooking it accordingly. This type of smart oven represented the next step in the long history of oven and stove development. Due to the widespread use of traditional ovens, the market for the June... View Details

09 May 2018
News

You Can’t Handle The Truth About Facebook Ads, New Harvard Study Shows

Article

NTT DoCoMo: The Future of the Wireless Internet?

By: Stephen P. Bradley

Keywords: Information Technology; Internet and the Web

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14 Sep 2017
News

The Future of Retail Is Stores That Aren’t Stores

Fast Answer

Historical and forecasted economic statistics

drop-down. In Step 2, choose the region or country and click View Details

Web

Sample Student Projects - Institute For Strategy And Competitiveness

MOC Student Projects on Country & Cluster Competitiveness The competitive assessments listed on this page have been prepared by teams of graduate students mostly from Harvard Business School and View Details

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

frequently also, there is less time for making important decisions—not infrequently, they have to act in real time. With modern IT (with real time, Internet search, and social networks), few decisions can be... View Details

Keywords: by Martha Lagace

March 2000 (Revised May 2000)
Case

Evolution of eCoverage in the Online Insurance Market, The

David Riker, the founder and chairman of eCoverage, an online insurance company, describes the various phases of company development, such as presenting a business plan, gathering a management team, getting the word out, and running the site. View Details

Keywords: Business or Company Management; Internet and the Web; Business Startups; Insurance Industry

December 2022 (Revised June 2023)
Case

Hacking the U.S. Election: Russia's Misinformation Campaign

By: Shikhar Ghosh

The case discusses the relatively low technology approach used by Russia to influence the U.S. Presidential Election in 2016. Although political parties manipulating the media was not a new phenomenon, the Russians ran a broad, well-financed, and sophisticated social... View Details

Keywords: Political Elections; International Relations; Social Media; Power and Influence; Information; Russia; United States

September 2023 (Revised July 2024)
Case

Going Mobile-First? The Digital Transformation of Davivienda Bank in Colombia

By: Jorge Tamayo and Jenyfeer Martinez Buitrago

Set in 2017, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate. The case also describes the pioneer role... View Details

Keywords: Change Management; Transformation; Decision Choices and Conditions; Information Technology; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Banking Industry; Latin America; Central America; South America; Colombia