Publications

1990
Chapter

New Challenges for Japanese Multinationals: Is Organizational Adaptation Their Achilles Heel?

By: C. A. Bartlett and H. Yoshihara

Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Problems and Challenges; Japan

October 1987
Case

Philips Group--1987, The

By: Francis Aguilar and Michael Y. Yoshino

Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment. View Details

Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Corporate Strategy; Competitive Strategy; Markets; Change Management; Netherlands

April 1987 (Revised April 1987)
Case

Tiberg Co.

By: Michael Beer and Daniel J. Isenberg

Describes the efforts of a vice president of purchasing to coordinate and centralize purchasing procedures in a multinational company. He encounters a lack of active cooperation. A rewritten version of an earlier case by G. Lombard. View Details

Keywords: Cost Management; Multinational Firms and Management; Governance Controls; Managerial Roles; Organizational Change and Adaptation; Organizational Design; Power and Influence

May 1986 (Revised October 1993)
Case

Moet-Hennessy Group

By: Malcolm S. Salter

Presents the strategic and organizational problems of a venerable French firm pursuing product and financial diversification in an international context. View Details

Keywords: Globalization; Product Marketing; Organizations; Diversification; France

June 1985 (Revised April 1989)
Case

Benetton (B)

By: James L. Heskett

The managing director of Benetton is faced with several issues concerning the adequacy of the company's organization to capitalize on the early success it has achieved in an important foreign market, the United States. Specifically, the case raises questions about... View Details

Keywords: Organizational Structure; Global Strategy; Transition; Growth and Development Strategy; Success; Business Headquarters; Business Subsidiaries; Organizational Change and Adaptation; Business Growth and Maturation; United States; Italy

April 1985 (Revised March 1987)
Background Note

Organizing and Controlling MNCs

By: Christopher A. Bartlett

Keywords: Multinational Firms and Management

September 1984 (Revised September 1993)
Case

Nestle S.A.: International Marketing (A)

By: John A. Quelch

A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details

Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Health Industry; Switzerland

June 1983
Background Note

Note on the Paper Machinery Industry

By: Christopher A. Bartlett

Describes the major structural changes taking place in the paper industry in the 1970s: major oil and pulp price increases, pollution legislation, a shift in industry development from OECD countries to LDCs and NICs and the technological revolution in paper making.... View Details

Keywords: Engineering; Price; Global Strategy; Growth and Development; Industry Structures; Organizational Change and Adaptation; Pollutants; Competition; Pulp and Paper Industry

November 1981
Supplement

Corning Glass Works International, Part I, Interviews with Division Managers, Video

By: Christopher A. Bartlett and Michael Y. Yoshino

Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer).... View Details

Keywords: Globalized Firms and Management; Global Strategy; Consumer Products Industry

March 1981 (Revised October 1998)
Case

Corning Glass Works International (A)

By: Christopher A. Bartlett and Michael Y. Yoshino

Follows the impact of a change in global strategy on a diversified company's global organization structure. Traces two failed attempts at bringing a business perspective to a geographic organization, and poses the problem of what the international division president... View Details

Keywords: Disruption; Framework; Global Strategy; Organizational Structure; Perspective; Power and Influence

March 1981 (Revised November 1998)
Supplement

Corning Glass Works International (C2)

By: Christopher A. Bartlett and Michael Y. Yoshino

Follows the impact of a change in global strategy on a diversified company's global organization structure. Reviews the company's subsequent performance internationally. Also presents reflections by top management on future possible change in the organization... View Details

Keywords: Global Strategy; Change; Performance; Globalized Firms and Management; Management Teams; Manufacturing Industry

1981
Chapter

Multinational Structural Change: Evolution versus Reorganization

By: C. A. Bartlett

Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Organizational Structure

1972
Book

Managing the Multinational Enterprise: Organization of the Firm and Ownership of the Subsidiary

By: John M. Stopford and L. T. Wells Jr.

Keywords: Multinational Firms and Management; Organizational Structure; Ownership