Publications

August 2020
Case

Zoom Video Communications: Eric Yuan's Leadership During COVID-19

By: Scott Duke Kominers, Christopher Stanton, Andy Wu and George Gonzalez

In the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan... View Details

Keywords: Transformation; Communication Technology; Customer Value and Value Chain; Values and Beliefs; Technological Innovation; Leadership; Crisis Management; Organizational Culture; Working Conditions; Strategy; Information Technology; Applications and Software; Technology Adoption; Health Pandemics; Technology Industry; United States; California

27 Sep 2011
First Look

First Look: September 27

model for explaining how network resources contribute to organizational performance. Reach is the extent to which an organization's network connects it to diverse and distant partners. Richness represents the potential value of the... View Details

Keywords: Sean Silverthorne

May 2024
Background Note

Net Revenue Retention: Unpacking the Dynamics of Customer Monetization

By: Elie Ofek, Barak Libai and Eitan Muller

Firms and investors alike are beginning to recognize the importance of tracking how revenues from existing customers are evolving over time and to appreciate the value in understanding what might explain changes in these revenues. Consequently, in addition to looking... View Details

Keywords: Customer Relationship Management; Revenue; Measurement and Metrics; Customer Value and Value Chain

28 Mar 2016
Research & Ideas

What's a Boss Worth?

them look better. But how much of an effect does a good or bad boss have on workers, really? Harvard Business School Assistant Professor Christopher Stanton sets out to ask that question in The Value of Bosses, a paper recently published... View Details

Keywords: by Michael Blanding; Service

24 Oct 2011
Research & Ideas

The Yelp Factor: Are Consumer Reviews Good for Business?

restaurants were created equal. Chain restaurants, in particular, were largely unaffected by the ratings, while the greatest effect was shown for independent restaurants. That makes sense according to economic theory, says Luca, since... View Details

Keywords: by Michael Blanding; Food & Beverage

16 Oct 2012
First Look

First Look: October 16

of the state-driven agenda for the foreseeable future. Publisher's Link: http://www.oup.com/us/catalog/general/subject/Economics/History/?view=usa&ci=9780199657964 Food Choices of Minority and Low-Income Employees: A Cafeteria... View Details

Keywords: Sean Silverthorne

Web

Business for Social Impact | Social Enterprise | Harvard Business School

markets to create both economic and social value. Publications How Firms Respond to Worker Activism: Evidence from Global Supply Chains By: Yanhua Bird, Jodi L. Short and Michael W. Toffel 2025 | Faculty Research Social movement pressures... View Details

01 Mar 2018
News

Every Trick in the Book

beloved,” she says. But beloved didn’t pay the bills, and by 2015, after decades of pressure from big chains and the internet, the small, independent store was on the verge of closing. That’s when Brody, a New Yorker who spends her... View Details

Keywords: April White

Web

Online Business Strategy Course | HBS Online

Predicting Competition in Local Markets Competing Against Dominant Platforms Platforms in Your Value Chain Serial Acquirers Show Hide Details Concepts Understanding Network Effects Which Markets Will Tip... View Details

10 Feb 2003
Research & Ideas

Commodity Busters: Be a Price Maker, Not a Price Taker

customer values of convenience, availability, product or service functionality, and relationship, creates a reason for the customer to buy. But, you also must eliminate reasons for the customer not to purchase. Various adjunct services,... View Details

Keywords: by Benson P. Shapiro

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

I have created opportunities for others? HBS shows me that living my values is my true north.” HOME REGION Cambridge, MA & North Carolina UNDERGRAD EDUCATION University of North Carolina at Chapel Hill PREVIOUS EXPERIENCE... View Details

Web

Historical Data & Sources - Business History

Data Set in Excel Banana Exports by Country FAO (Food and Agricultural Organization of the United Nations) Food and Agricultural Organization of the United Nations, Yearbook of Food and Agricultural... View Details

October 2022 (Revised June 2025)
Case

Lyra Health: Transforming Mental Health

By: Rembrand Koning and Nicole Keller

In January 2022, Lyra Health was deciding between several different alternatives to grow the business. Founded in 2015, Lyra Health was a digital mental health platform that combined technology with human therapists and coaches to deliver high quality mental health... View Details

Keywords: Mental Health; Health Care and Treatment; Corporate Entrepreneurship; Customer Value and Value Chain; Growth and Development Strategy; Expansion; Health Industry; Technology Industry; San Francisco

February 2010 (Revised June 2011)
Case

Zotter Living by Chocolate

By: Mukti Khaire, Stefan Aichinger, Monika Maria Elisabeth Hoffmann and Maximilian Georg Manfred Schnoedl

This case is about a boutique chocolate manufacturer's decision to grow. Zotter, an Austrian company that was a pioneer in the organic and Fairtrade chocolate movement, uses the traditional confit technique to make premium hand-scooped chocolates in unusual and... View Details

Keywords: Market Entry and Exit; Entrepreneurship; Global Strategy; Innovation and Invention; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; Austria