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(1,486)
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- News (286)
- Research (1,021)
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- Faculty Publications (682)
- 23 Mar 2010
- First Look
First Look: March 23
marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food... View Details
Keywords: Martha Lagace
- 11 Apr 2023
- Blog Post
BTG Bioliquids: Creating Fast Pyrolysis Bio-Oil from Biomass Residue Streams
What we learned about BTG Bioliquids and biofuels We left our visit with some key considerations and food for thought. First, it was interesting to witness how threat and opportunity are merely different sides of the same coin. While the... View Details
- 03 Aug 2009
- Research & Ideas
Corporate Social Responsibility in a Downturn
reputation and brand. In general these activities create a win-win for the company and its larger group of stakeholders. Q: Many nonprofits from museums to food banks are worried about the dwindling number of donors and their future in... View Details
Keywords: by Martha Lagace
- 11 Dec 2018
- First Look
New Research and Ideas, December 11, 2018
2018 Oxford University Press Food Citizenship: Food System Advocates in an Era of Distrust By: Goldberg, Ray A. Abstract—The global food system is the largest segment of the... View Details
Keywords: Dina Gerdeman
- 01 Jul 2015
- Research & Ideas
A Bank That Takes Parmesan as Collateral: The Cheese Stands a Loan
stability's sake. "They remain fragmented due to Italian tradition," he says. "Most of these families have been producing cheese for centuries and take pride in what they do, resisting becoming part of larger corporations." And there are other View Details
- Web
2022 Reunion Presentations - Alumni
S. Bernstein (MBA 2006, DBA 2013) + More Info – Less Info Talent markets are shifting. Until recently, job seekers focused mainly on what organizations would hire them to do: organizations posted jobs, and people applied for them. For... View Details
- 01 Jun 2022
- News
The Exchange: Same Great Price, Now with Fewer Chips
while, everyone else in the ground-coffee market had done something similar, and it’s been going on ever since. You tend to see this happen at times of increasing costs of raw materials, wages, and energy prices—anything that puts... View Details
- Web
Bringing a Taste of Japan to the World - Global Activities 2020
from investors in Japan, and in November 2019, with Nakamura and some friends, he presided over a mostly successful “Yasu & Masa’s Ramen” pop-up event in Cambridge. “Everyone ate well, and no one got food poisoning,” he laughs, “but it... View Details
- February 1998 (Revised December 2000)
- Case
Nantucket Nectars
By: Joseph B. Lassiter III, William A. Sahlman and Jon Biotti
The founders of Nantucket Nectars are trying to decide whether to sell their company. The case describes how the founders started the company and grew the Nantucket Nectars brand name. View Details
Keywords: Business Exit or Shutdown; Entrepreneurship; Brands and Branding; Food and Beverage Industry; United States
Lassiter, Joseph B., III, William A. Sahlman, and Jon Biotti. "Nantucket Nectars." Harvard Business School Case 898-171, February 1998. (Revised December 2000.)
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
a low-carbon economy, and this new global economy requires innovative and high-growth companies. For context, there is a $22T market opportunity solely within the three investment sectors—renewable energy, sustainable cities, and View Details
- 2023
- Working Paper
The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses
By: Abhay Aneja, Michael Luca and Oren Reshef
Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature
that made it easier to identify Black-owned restaurants on a large online platform. We find that
labeling restaurants as “Black-owned” increased customer engagement and... View Details
Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry
Aneja, Abhay, Michael Luca, and Oren Reshef. "The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses." Harvard Business School Working Paper, No. 23-042, January 2023. (Revised September 2023.)
- September 1998
- Case
McDonald's: International Expansion Strategy
By: Gary W. Loveman and Sabina M. Ciminero
James Cantalupo, CEO of McDonald's International, and top management have a few months to decide how the McDonald's brand should be transferred into India. Faced with the challenges presented by the Indian market--80% of Indians are Hindus and cherish cows as sacred... View Details
- 13 Mar 2018
- First Look
March 13, 2018
systematically examined. This contempt for business groups in mature market settings stands in sharp contrast to the intensive research that has been conducted on other major models of large modern enterprises in those economies, such as... View Details
Keywords: Sean Silverthorne
- 01 Mar 2016
- First Look
March 1, 2016
Abstract—The “net neutrality” principle has triggered a heated debate, and advocates have proposed policy interventions. In this paper, we provide perspective by framing issues in terms of the positive economic factors at work. We stress the incentives of View Details
Keywords: Sean Silverthorne
- June 1999 (Revised February 2013)
- Case
The California Wine Cluster
By: Michael E. Porter and Gregory C Bond
Describes the California wine cluster, or the group of interconnected wineries, grape growers, suppliers, service providers, and wine-related institutions located in California. Also describes the wine cluster in France, Italy, Australia, and Chile, the four other... View Details
Keywords: Agribusiness; Geographic Location; Industry Clusters; Business and Government Relations; Competition; Food and Beverage Industry; California
Porter, Michael E., and Gregory C Bond. "The California Wine Cluster." Harvard Business School Case 799-124, June 1999. (Revised February 2013.)
- 25 Feb 2020
- News
Task Force
second round of funding, with the goal of expanding into the Mexican market before moving on to Brazil, Colombia, Peru, Argentina, and Chile. In its first year, through word of mouth alone, users completed 170,000 tasks—work that in some... View Details
- 13 May 2014
- First Look
First Look: May 13
"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics include the... View Details
Keywords: Sean Silverthorne
- 01 Aug 1998
- News
High Honors
to marketing director at General Mills from 1977 to 1986, when Philip Morris scooped her up for its General Foods division (which later merged with Kraft Foods). There she served in View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
was a marketing executive at American Express. Shelly, thanks for joining me today. Santana: Thanks for having me. Kenny You're listening in on the 100th episode of Cold Call, so we're excited to be here today to share this with you.... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
Australia’s fourth-largest company, agreed to let Buell and Choi test the benefits of trade-off transparency among its prospective credit card customers. Commonwealth Bank is the country’s biggest issuer of credit card loans, with almost 27 percent of View Details
Keywords: by Danielle Kost