Fashion And Creative Industries - Publications - Faculty & Research

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Topics - HBS Working Knowledge

Entrepreneurship (5) Corporate Finance (12) Corporate Governance (33) Corporate Social Responsibility and Impact (121) Corporate Strategy (97) Cost Accounting (3) Cost Management (9) Cost of Capital (1) Cost vs Benefits (8) Cost (15)... View Details

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

according to Forrester Research, a consulting firm specializing in e-commerce. Industry observers are shy to predict just what the future of advertising will look like, but they agree that the pace and... View Details

Keywords: by Susan Young

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Winners & Runners-Up | New Venture Competition

online magazine and store to purchase full-size products. Palliative Care of America David Matly Michael Matly Business Track Runner-Up Palliative Care of America provides the best quality of life for seriously View Details

08 Feb 2024
Blog Post

African American Student Union Spotlight on Joint Degrees

as joint degree students, sharing insights from their time before and during the MBA program. Swanee Golden (MBA/MPP 2025) Where is your hometown? My hometown is Princeton, New Jersey. What was your pre-MBA View Details

17 Jan 2018
Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

kutaytanir It’s no surprise that business executives make more money than lower-level employees. But when that pay disparity between a CEO and the average worker is perceived as unfair, the result may be more than unhappy workers: A... View Details

Keywords: by Dina Gerdeman

26 Oct 2022
Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

desired outcome.” Deep dive into YouTube The influencer marketing machine is huge and growing. The industry was reportedly valued at $6 billion in 2020 and is projected to... View Details

Keywords: by Kara Baskin; Technology; Media & Broadcasting

09 Oct 2020
Blog Post

4 Things To Know About the MS/MBA Biotech

gene therapy company to apply my newly acquired knowledge of the health care industry to a biotechnology company led by creative thinkers with the mission of transformative care. In my first few weeks at the... View Details

October 2003 (Revised January 2004)
Case

Burberry

By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman

In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details

Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom

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01 Jun 2023
News

In Full Flower

blossomed. Today, Bloom & Wild delivers flowers and small gifts (candles, chocolates) to eight countries across the United Kingdom and continental Europe. By purchasing flowers direct from the grower, Bloom... View Details

Keywords: Julia Hanna; entrepreneurship; florist; marketing; supply chain management; Personal Services

01 May 2020
Blog Post

5 Reasons to Join a Club at HBS

two weeks later we hosted the first virtual Real Estate Venture Competition. Working with our sponsors, judges, and participants to bring this creative solution to life was an unforgettable experience. 5.... View Details

June 2022 (Revised March 2024)
Case

Netflix's Culture: Binge or Cringe?

By: Hubert Joly, Leonard A. Schlesinger, James Barnett and Stacy Straaberg

In May 2022, streaming entertainment company Netflix lost customers for the first time in more than 10 years. Once a first mover in the streaming landscape, Netflix was facing competition from Amazon Prime Video, Disney+, HBO Max, and others. A key component of... View Details

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Financial Accounting Online Course | HBS Online

key concepts and metrics in valuation, including time value of money, terminal value, and net present value. Highlights Forecasting: Metropolis Health Care IRR and Payback... View Details

16 Aug 2004
Research & Ideas

Luxury Isn’t What It Used to Be

ongoing enticement for Birnbaum and the other alumni interviewed for this article. "Luxury goods are in essence a highly creative field," notes Thuy T. Tranthi (HBS MBA '93), president of Thomas... View Details

Keywords: by Julia Hanna; Consumer Products

Web

Social Enterprise - Faculty & Research

Issues ; Sustainable Cities ; Financial Services Industry ; Minnesota ; United States Citation Educators Related Cohen, Lauren, Christina R. Wing, and Sophia Pan. "'Net Zero in Action': Impact Investing at... View Details

21 Feb 2005
Op-Ed

Is Business Management a Profession?

Frederick Taylor's application of scientific methods to the study of physical labor had begun to be extended to the organization of industry as well as to spheres such as higher education and government.... View Details

Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice

01 Dec 2023
News

Drop Everything, Read This

The Bookshelf Rick Rubin is one of the greatest music producers of all time. His book, The Creative Act: A Way of Being, is about the creative process and is based on his... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)

01 Dec 2018
News

Digital Transformation

Hyder Ahmad (MBA 1995) Hyder Ahmad (MBA 1995) sees the advancing digital transformation of business and society as a seismic shift, likening it to the changes brought on by the Industrial Revolution. “This... View Details

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

Chemical and Chase management downplayed the size of the potential revenue enhancements, even though privately they believed the likely benefits here were huge. When conventional disclosure strategies are ineffective in a restructuring,... View Details

Keywords: by Stuart C. Gilson

01 Jun 2024
News

Alumni Achievement Awards 2024

“It’s important for US business leaders to respect the countries where they do business, by appreciating their language and culture. In high school, I learned Spanish; in college, I learned Arabic; and at... View Details

11 May 2009
Research & Ideas

The IT Leader’s Hero Quest

with a diverse set of companies. "In this way, we could pool all this knowledge and distill it down to the essential principles that CIOs can generally apply, regardless of industry or size of firm,... View Details

Keywords: by Martha Lagace

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