Publications

February 2011
Article

The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography

By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor

We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details

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21 Nov 2011
Lessons from the Classroom

The New Challenge of Leading Financial Firms

have been due in large part to the culture of the previous organization; hence, the type of person who thrived at Goldman Sachs might flounder at Credit Suisse. But there's a broader reason for performance declines: banks often don't... View Details

Keywords: by Carmen Nobel; Financial Services

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

between culture and commerce. I loved studying how other industries and art forms strive to address the needs of both “creatives” and “suits.” Brand Strategy was eye-opening, as I watched many of the same... View Details

Keywords: Robert Bochnak

Trevor Fetter

Trevor Fetter is a Senior Lecturer and the Henry B. Arthur Fellow at Harvard Business School, where he has been on the faculty since 2019. He teaches two MBA required courses: Financial Reporting and Control and Leadership and Corporate Accountability. He has also... View Details

2009
Book

High Commitment, High Performance: How to Build a Resilient Organization for Sustained Advantage

By: Michael Beer

Integrating knowledge from strategic management, performance management, and organization design, strategic human resource expert and Harvard Business School Professor Michael Beer outlines what the high-commitment, high-performance organization looks like and provides... View Details

Keywords: Human Resources; Leadership; Management; Goals and Objectives; Organizational Culture; Organizational Design; Organizational Structure; Performance; Practice; Business Strategy; System

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June 18, 2020
Article

What CEOs Still Haven't Said about Race and Policing

By: Aaron K. Chatterji and Michael W. Toffel

While many CEOs have spoken out to share their thoughts on race and police misconduct in America, they have yet to advocate for policy solutions for police reform, focusing instead on their own corporate and personal values. But lasting change must also involve ... View Details

Keywords: Activism; CEO; Political Issues; Political Leadership; Racial Tensions; Racism; Leadership; Race; Communication; Government and Politics; Law; Organizational Culture; United States

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September 2012 (Revised September 2015)
Case

Doing Business in India

By: Andy Zelleke, Felix Oberholzer-Gee and Saloni Chaturvedi

The case is set in August 2012—a time when India was undergoing policy stasis as several key reforms were stalled and the government faced allegations of misallocation of coal production licenses. The first part of the case provides a brief background on India's... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Fieldwork; Emerging Markets; Business Ventures; Strategy

20 Aug 2020
Book

From the Plow to the Pill: How Technology Shapes Our Lives

For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details

Keywords: by Dina Gerdeman

24 Apr 2007
First Look

First Look: April 24, 2007

journalists. Contemporaries complained that Luce was cultivating "middlebrow" cultural tastes instead of striving for journalistic excellence. Nevertheless, Luce's media empire continues to endure into the 21st century, shaping... View Details

Keywords: Sean Silverthorne

Web

Leadership Initiative - Leadership

Transformation Take You?” Hill has chaired numerous HBS Executive Education programs, including the Young Presidents' Organization Presidents' Seminar, the High Potentials Leadership Program, Leading in the Digital Era, Advancing Women of Color in Leadership, and... View Details

04 Apr 2023
What Do You Think?

How Does Remote Work Affect Innovation?

team weren’t even on the ads team It was the culture that attracted . These five engineers . To the company in the first place. How would this story play out if Google had relied heavily on remote work at the time? Would Jeff Dean and his... View Details

Keywords: by James Heskett

Web

Business History - Faculty & Research

American chemical industries until the 1970s, when the two German firms diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in... View Details

September 2014
Case

Radiometer, 2013

By: John R. Wells and Galen Danskin

In 2013, Radiometer continued to lead the world in blood gas analysis equipment and accessories, selling direct and through distributors to hospital central laboratories, point-of-care locations, and non-hospital medical locations. Founded in 1935 and based in Denmark,... View Details

Keywords: Medical Devices; Medical Equipment ＆ Devices; Mergers ＆ Acquisitions; Strategic Analysis; Strategic Change; Family Business; Strategy; Mergers and Acquisitions; Medical Devices and Supplies Industry; Denmark; United States

2009
Book

Reorganize for Resilience: Putting Customers at the Center of Your Organization

By: Ranjay Gulati

In an era of raging commoditization and eroding profit margins, survival depends on resilience: staying one step ahead of your customers. Sure, most companies say they're "customer focused," but they don't deliver solutions to customers' thorniest problems. Why?... View Details

Keywords: Competency and Skills; Customer Focus and Relationships; Profit; Organizational Culture; Organizational Structure; Cooperation

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January 2013 (Revised December 2024)
Case

MuMaté

By: Thomas Eisenmann and Alex Godden

MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details

Keywords: Venture Capital; Growth Management; Negotiation; Expansion; Valuation; Entrepreneurship; Organizational Culture; Business Startups; Food and Beverage Industry

October 2023 (Revised April 2024)
Case

ghSMART & Co: Building and Scaling a Time Smart Firm

By: Ashley Whillans and Sara Coronel Rodriguez

"For ghSMART, freedom is the first principle from which all good things flow”—Geoff Smart, Chairman and Founder, ghSMART. ghSMART was a leadership advisory firm that was grounded in the principle of freedom. Talented Consultants and Partners could work remotely from... View Details

Keywords: Time; Consulting Firms; Time Management; Talent and Talent Management; Employee Relationship Management; Innovation Strategy; Knowledge Sharing; Organizational Culture; Going Public; Partners and Partnerships; Expansion; Reputation