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  • October 1986 (Revised January 1991)
  • Case

Manac Systems International Ltd.

Manac Systems International is confronting a decision about how best to market one of its computer software product lines to small law firms. In the past, Manac has focused on traditional personal selling approaches to market software products that ran on IBM... View Details
Keywords: Marketing Communications; Marketing Channels; Software; Product Marketing; Information Technology Industry
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Kosnik, Thomas J. "Manac Systems International Ltd." Harvard Business School Case 587-076, October 1986. (Revised January 1991.)

    How Do Fairness Definitions Fare? Examining Public Attitudes Towards Algorithmic Definitions of Fairness

    What is the best way to define algorithmic fairness? While many definitions of fairness have been proposed in the computer science literature, there is no clear agreement over a particular definition. In this work, we investigate ordinary people’s perceptions of three... View Details
    • 2017
    • Report

    Room to Grow: Identifying New Frontiers for Apprenticeships

    By: Joseph B. Fuller and Matthew Sigelman
    In the United States, apprentices are employed in just 27 occupations, mostly in skilled, physical trades. An analysis of job postings data shows that extending apprenticeships to more occupations provides an opportunity to expand employment and close the middle skills... View Details
    Keywords: Employment; Training; Competency and Skills; Personal Development and Career; United States
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    Fuller, Joseph B., and Matthew Sigelman. "Room to Grow: Identifying New Frontiers for Apprenticeships." Report, November 2017. (Published by Burning Glass Technologies and Harvard Business School, Managing the Future of Work.)
    • September 2014
    • Article

    Advancing Consumer Neuroscience

    By: Ale Smidts, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen and Carolyn Yoon
    In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We... View Details
    Keywords: Consumer Neuroscience; Neuroeconomics; Social Neuroscience; Genes; Machine Learning; Meta-analysis; Consumer Behavior; Decision Making; Science
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    Smidts, Ale, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen, and Carolyn Yoon. "Advancing Consumer Neuroscience." Marketing Letters 25, no. 3 (September 2014): 257–267.
    • 12 Feb 2015
    • Video

    Collective Genius

    • Research Summary

    Competitive Dynamics of the Textile-Apparel-Retail Channel

    By: Janice H. Hammond
    Janice H. Hammond established in 1991 (with Frederick H. Abernathy and John Dunlop of Harvard University and David Weil of Boston University) the Harvard Center for Textile and Apparel Research. Funding provided by the Alfred P. Sloan Foundation has supported the... View Details
    • February 2024
    • Case

    ReSpo.Vision: The Kickstart of an AI Sports Revolution

    By: Paul A. Gompers, Elena Corsi and Nikolina Jonsson
    This case study explores the growth journey of Polish computer vision sports start-up ReSpo.Vision in an emerging entrepreneurial ecosystem. By providing 3D data and analysis to soccer clubs, ReSpo.Vision achieved significant milestones with a €1 million seed round, an... View Details
    Keywords: Business Startups; Business Plan; Experience and Expertise; Talent and Talent Management; Decisions; Decision Choices and Conditions; Forecasting and Prediction; Entrepreneurship; Venture Capital; AI and Machine Learning; Analytics and Data Science; Applications and Software; Business Strategy; Sports Industry; Technology Industry; Poland; Europe
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    Gompers, Paul A., Elena Corsi, and Nikolina Jonsson. "ReSpo.Vision: The Kickstart of an AI Sports Revolution." Harvard Business School Case 824-151, February 2024.
    • 2016
    • Teaching Note

    Advanced Leadership Pathways: Shelly London and Ethics Education

    By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone
    Teaching Note for Case 313-028. Following a successful career as a Senior Vice President, Vice President, and Chief Communications Officer at two large corporate companies, Shelly London became a Harvard Advanced Leadership Fellow. During her fellowship she set out to... View Details
    Keywords: Ethics; Education; Moral Sensibility; Behavior; Decision Making; Leadership; Innovation and Management; Change Management; Social Enterprise; Education Industry; Service Industry; North and Central America
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    Kanter, Rosabeth Moss, Tessa Natanay Hamilton, and Ai-Ling Jamila Malone. "Advanced Leadership Pathways: Shelly London and Ethics Education." Harvard Business Publishing Teaching Note, 2016. (Harvard Advanced Leadership Initiative.)
    • April 2023 (Revised September 2023)
    • Case

    Levels: The Remote, Asynchronous, Deep Work Management System

    By: Joseph B. Fuller and George Gonzalez
    Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details
    Keywords: Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States
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    Fuller, Joseph B., and George Gonzalez. "Levels: The Remote, Asynchronous, Deep Work Management System." Harvard Business School Case 323-069, April 2023. (Revised September 2023.)
    • 2009
    • Article

    Running Out of Numbers: Scarcity of IP Addresses and What To Do About It

    By: Benjamin Edelman
    The Internet's current numbering system is nearing exhaustion: Existing protocols allow only a finite set of computer numbers ("IP addresses"), and central authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: Sharing... View Details
    Keywords: Internet; Performance Capacity; Technology Networks; Market Transactions; Resource Allocation; Policy; Price; Information Technology Industry
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    Edelman, Benjamin. "Running Out of Numbers: Scarcity of IP Addresses and What To Do About It." Auctions, Market Mechanisms and Their Applications 14 (2009): 95–106. (Springer-Verlag Lecture Notes of the Institute for Computer Science.) (Featured in Working Knowledge: When the Internet Runs Out of IP Addresses) (Circulated in 2008 as Running Out of Numbers? The Impending Scarcity of IP Addresses and What To Do About It.)
    • June 2007 (Revised October 2007)
    • Case

    Information Technology and Clinical Operations at Beth Israel Deaconess Medical Center

    By: Richard M.J. Bohmer, F. Warren McFarlan and Julia Rose Adler-Milstein
    Describes the history of clinical computing at Boston's Beth Israel Hospital and the development, since the 1996 merger to form the Beth Israel Deaconess Medical Center, of an information system designed to support the delivery of patient care. The hospitals' CIO, John... View Details
    Keywords: Health Care and Treatment; Product Design; Service Delivery; Information Technology; Applications and Software; Health Industry; Boston
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    Bohmer, Richard M.J., F. Warren McFarlan, and Julia Rose Adler-Milstein. "Information Technology and Clinical Operations at Beth Israel Deaconess Medical Center." Harvard Business School Case 607-150, June 2007. (Revised October 2007.)
    • 09 Oct 2013
    • News

    What’s So Bad About Vocational Education?

    • April 2025
    • Case

    Lisa Su and AMD (A)

    By: Joshua D. Margolis, Matthew Preble and Dave Habeeb
    This multimedia case study focuses on CEO Lisa Su’s turnaround and subsequent transformation of the technology company Advanced Micro Devices, Inc. (AMD). When Su accepted the top position in 2014, AMD was on the verge of collapse. Su focused the company’s culture,... View Details
    Keywords: Turnaround; Artificial Intelligence; Semiconductors; Change Management; Transformation; Decision Making; Globalized Markets and Industries; Government and Politics; AI and Machine Learning; Innovation and Management; Innovation Strategy; Innovation Leadership; Leadership; Leadership Style; Leading Change; Management; Product Design; Product Development; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategic Planning; Business and Shareholder Relations; Business and Stakeholder Relations; Research and Development; Business Strategy; Competitive Strategy; Competitive Advantage; Corporate Strategy; Computer Industry; Computer Industry; United States; California; Texas
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    Margolis, Joshua D., Matthew Preble, and Dave Habeeb. "Lisa Su and AMD (A)." Harvard Business School Multimedia/Video Case 425-704, April 2025.
    • April 2015
    • Teaching Plan

    Codecademy: Monetizing a Movement?

    By: Jeffrey J. Bussgang and Lisa Mazzanti
    This is a Teaching Plan for the case on Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However,... View Details
    Keywords: Business Model; Internet and the Web; Open Source Distribution; Social Entrepreneurship; Education
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    Bussgang, Jeffrey J., and Lisa Mazzanti. "Codecademy: Monetizing a Movement?" Harvard Business School Teaching Plan 815-117, April 2015.
    • 30 Aug 2021
    • News

    Kominers’s Conundrums: A Heist Leads to a Virtual Adventure

    • August 2003 (Revised September 2003)
    • Case

    Tower Software

    Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details
    Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry
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    Bagley, Constance E. "Tower Software." Harvard Business School Case 804-047, August 2003. (Revised September 2003.)
    • 12 Oct 2022
    • Video

    James Mickens: Why All Data Science is Political

    • 09 Mar 2009
    • Research & Ideas

    How to Revive Health-Care Innovation

    in creating the personal computer industry; the department store Dayton-Hudson launched Target; and Hewlett-Packard created and grew to dominate the disruptive ink-jet printer business. When they follow the rules we've described in our... View Details
    Keywords: by Clayton M. Christensen, Jerome H. Grossman, M.D. M.D. & Jason Hwang; Health
    • January 2010 (Revised March 2010)
    • Case

    Transforming ASUSTeK: Breaking from the Past

    By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu
    What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details
    Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Computer Industry; Taiwan
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    Shih, Willy C., Ho Howard Yu, and Hung-Chang Chiu. "Transforming ASUSTeK: Breaking from the Past." Harvard Business School Case 610-041, January 2010. (Revised March 2010.)
    • Web

    Marketing - Doctoral

    field exam, and then another three years on dissertation research and writing. The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and... View Details
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