Publications

February 2007 (Revised August 2007)
Case

St. HOPE Academy: The Expansion Decision

St. HOPE is faced with a decision concerning whether or not to expand from Sacramento to New York City. While charter schools are its largest area of activity, founder Kevin Johnson believes that all of St. HOPE's other activities--economic development, civic... View Details

Keywords: Education; Entrepreneurship; Geographic Location; Urban Scope; Adaptation; Expansion; Sacramento; New York (city, NY)

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July 2003
Case

CARE USA

By: John A. Quelch

CARE USA is spearheading a rebranding process for the organization. Examines the process and components of the rebranding strategy and its impact on CARE USA's direct mail strategy. Includes color exhibits. View Details

Keywords: Nonprofit Organizations; Marketing Communications; Brands and Branding; United States

August 2000 (Revised September 2005)
Case

Callaway Golf Company

By: Rajiv Lal and Edie Prescott

Describes a situation faced by Mr. Ely Callaway, the 80-year-old founder, chairman, and CEO of Callaway Golf Co., in the fall of 1999. After a decade of stunning success with the marketing concept, Callaway suffered a significant loss and witnessed a steep decline in... View Details

Keywords: Marketing Strategy; Crisis Management; Communication Strategy; Product; Business Strategy; Change Management; Competitive Advantage

Program

Senior Executive Leadership Program—Middle East

Take advantage of resources for lifelong learning as a member of the global HBS alumni community Who Should Attend Senior executives, senior functional leaders, or general managers leading successful, established companies in the Middle... View Details

February 2003
Case

UNICEF

By: John A. Quelch

In September 2002, Marjorie Newman-Williams, director of communication for UNICEF, is poised to present the results of a two-year rebranding process at the annual meeting of the national committee heads. This case describes the organization and highlights the... View Details

Keywords: Strategy; Nonprofit Organizations; Brands and Branding

Forthcoming
Article

You've Got Mail! The Late 19th-Century U.S. Postal Service Expansion, Firm Creation, and Firm Performance

By: Astrid Marinoni and Maria P. Roche

This paper examines the impact of the expansion of the US Postal Service in the late 19th century on firm creation and performance. Utilizing newly digitized archival data on historic business establishments, post office locations, and road networks in California,... View Details

Keywords: Institutional Innovation; Knowledge Exchange; US Postal Service; Firm Performance; Infrastructure; Expansion; Government Administration; Communication; Business History; Entrepreneurship; Public Administration Industry; California

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17 Apr 2008
Working Paper Summaries

Diffusing Management Practices within the Firm: The Role of Information Provision

Keywords: by Michael J. Lenox & Michael W. Toffel; Technology

July 2024
Article

Mass General Brigham’s Patient-Reported Outcomes Measurement System: A Decade of Learnings

By: Jason B. Liu, Robert S. Kaplan, David W. Bates, Mario O. Edelen, Rachel C. Sisodia and Andrea L. Pusic

This article describes the strategies that leaders at the Mass General Brigham (MGB) health system have used in launching a standardized patient-reported outcome measure (PROM) collection program in 2012, a major step in the value-based transformation of health care.... View Details

Keywords: Patient-reported Outcomes; Value Based Health Care; Health Care and Treatment; Transformation; Outcome or Result; Organizational Change and Adaptation; Performance Improvement; Health Industry

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Program

Private Equity and Venture Capital

and Venture Capital raises your level of investment expertise. As you examine the full range of industry models—from venture capital to growth equity to buyouts—you will learn how to build more effective investment strategies for your... View Details

Keywords: Finance; Finance

21 Nov 2023
Research & Ideas

Employee Negativity Is Like Wildfire. Manage It Before It Spreads.

involves telling ourselves positive narratives to help us cope with challenging situations, a strategy often called reappraisal. Similarly, achieving a sense of calm in a group setting often hinges on a leader’s ability to reconceptualize... View Details

Keywords: by Kristen Senz

Program

Transforming Customer Experiences

service-oriented businesses. You will explore new strategies for designing sustainable service models, addressing gaps in service execution, and delivering a transformational customer experience. This program is eligible for the... View Details

09 Feb 2017
Blog Post

Alumni: Where Are They Now? Featuring: Anddria Varnado (Clack-Rogers)

Current Position: Vice President, Strategy & Business Development at Williams-Sonoma Location San Francisco, CA Tell us what you’re up to these days. I’m currently leading strategy for Williams-Sonoma,... View Details

Keywords: Consumer Products / Retail

10 Jul 2023
In Practice

The Harvard Business School Faculty Summer Reader 2023

generally refers to spiritual dryness, or profound loneliness and doubt. The best social science indicates that across the globe, our communities are becoming lonelier and less fulfilled. John of the Cross teaches how to find deep meaning... View Details

Keywords: by Dina Gerdeman

January 2021 (Revised April 2022)
Case

Best Buy's Corie Barry: Confronting the COVID-19 Pandemic

By: William W. George and Amram Migdal

This case examines the leadership of Corie Barry, the new CEO of Best Buy, with a focus on actions the company took in 2020 to adapt to the COVID-19 pandemic. The case includes a history of Best Buy’s strategy and leadership, including the transitions between the... View Details

Keywords: COVID-19 Pandemic; Change; Disruption; Volatility; Communication; Competency and Skills; Customers; Decision Making; Ethics; Fairness; Moral Sensibility; Values and Beliefs; Finance; Cash Flow; Financial Condition; Financial Liquidity; Goods and Commodities; Corporate Governance; Health Pandemics; Human Resources; Executive Compensation; Employees; Employee Relationship Management; Resignation and Termination; Retention; Selection and Staffing; Innovation and Invention; Jobs and Positions; Job Cuts and Outsourcing; Job Design and Levels; Job Interviews; Job Offer; Labor; Employment; Human Capital; Working Conditions; Law; Leadership; Leadership Development; Leadership Style; Management; Business or Company Management; Crisis Management; Growth and Development Strategy; Management Practices and Processes; Management Style; Management Succession; Management Systems; Management Teams; Risk Management; Operations; Distribution; Order Taking and Fulfillment; Logistics; Service Delivery; Service Operations; Supply Chain; Organizations; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Outcome or Result; Personal Development and Career; Retirement; Work-Life Balance; Planning; Strategic Planning; Problems and Challenges; Relationships; Business and Community Relations; Labor and Management Relations; Risk and Uncertainty; Safety; Science; Strategy; Retail Industry; North and Central America; United States; Minnesota

23 Feb 2004
Research & Ideas

It’s Back to Business-Basics for Nonprofits

the audience, comparing the recent focus on nonprofit strategy to the rise of interest in for-profit strategy in the 1970s. In Bradach's view, the sector is on the front end of a curve, with nonprofits less... View Details

Keywords: by Manda Salls

Program

Managing Health Care Delivery

your organization's performance Identify and address gaps in your health care delivery organization Evaluate and create flexible strategies for ensuring more effective care Respond to new market forces, payment models, and consumer... View Details

Keywords: Health Care; Health Care

Program

Leading Professional Service Firms

governance, decision-making, performance approaches, and metrics Optimize the use of your time and energy, achieve work-life balance, and help your colleagues to do the same Communicate your vision and View Details

Keywords: Professional Services; Professional Services

17 May 2018
Blog Post

HBS/HKS Alum Regan Turner on Empowering Veterans

in urban communities and to do so with a great team of people. I saw that The Mission Continues was hiring, and because they do that type of work with veterans, the job seemed like a perfect fit. I couldn’t pass up the opportunity, so I... View Details

December 2010 (Revised November 2014)
Case

Steven Carpenter at Cake Financial

By: Thomas R. Eisenmann and Alison Berkley Wagonfeld

After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry