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  • July 2004 (Revised December 2004)
  • Case

RelayHealth

By: Joseph B. Lassiter III and Elizabeth Kind
RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details
Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; Telecommunications Industry
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    David A. Thomas

    David Thomas is H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School.  His research addresses issues related to executive development, cultural diversity in organizations, leadership and organizational change.  He recently served as a... View Details

    Keywords: biotechnology; consulting; consumer products; education industry; financial services; media
    • August 2000 (Revised September 2005)
    • Case

    Callaway Golf Company

    By: Rajiv Lal and Edie Prescott
    Describes a situation faced by Mr. Ely Callaway, the 80-year-old founder, chairman, and CEO of Callaway Golf Co., in the fall of 1999. After a decade of stunning success with the marketing concept, Callaway suffered a significant loss and witnessed a steep decline in... View Details
    Keywords: Marketing Strategy; Crisis Management; Communication Strategy; Product; Business Strategy; Change Management; Competitive Advantage
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    • 20 Apr 2023
    • Blog Post

    Tackle the First 90 Days of Your Next Role: A 5 Step Process for Success on the Job

    with a deadline for each aim, will turn your list of goals into a clear action plan that you can communicate to others and begin executing on in service of your new company. More Resources For more on navigating the first ninety days,... View Details

      Alan D. MacCormack

      Alan MacCormack is the MBA Class of 1949 Adjunct Professor of Business Administration at the Harvard Business School, a member of The Digital, Data, and Design (D^3) Institute at Harvard, and a core faculty member... View Details

      Keywords: communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications; communications
      • 17 May 2018
      • Blog Post

      HBS/HKS Alum Regan Turner on Empowering Veterans

      in urban communities and to do so with a great team of people. I saw that The Mission Continues was hiring, and because they do that type of work with veterans, the job seemed like a perfect fit. I couldn’t pass up the opportunity, so I... View Details
      • July 2003
      • Case

      CARE USA

      By: John A. Quelch
      CARE USA is spearheading a rebranding process for the organization. Examines the process and components of the rebranding strategy and its impact on CARE USA's direct mail strategy. Includes color exhibits. View Details
      Keywords: Nonprofit Organizations; Marketing Communications; Brands and Branding; United States
      Related
      • 17 Apr 2008
      • Working Paper Summaries

      Diffusing Management Practices within the Firm: The Role of Information Provision

      Keywords: by Michael J. Lenox & Michael W. Toffel; Technology
      • Forthcoming
      • Article

      You've Got Mail! The Late 19th-Century U.S. Postal Service Expansion, Firm Creation, and Firm Performance

      By: Astrid Marinoni and Maria P. Roche
      This paper examines the impact of the expansion of the US Postal Service in the late 19th century on firm creation and performance. Utilizing newly digitized archival data on historic business establishments, post office locations, and road networks in California,... View Details
      Keywords: Institutional Innovation; Knowledge Exchange; US Postal Service; Firm Performance; Infrastructure; Expansion; Government Administration; Communication; Business History; Entrepreneurship; Public Administration Industry; California
      Related
      • Research Summary

      Moving Beyond Direct-to-Consumer

      By: Leonard A. Schlesinger

      Changing consumer behaviors have redefined what it means to be direct to consumer ("DTC"). What once began online a decade ago as a distribution and disintermediation strategy has since evolved into a multifaceted approach for the modern-day brand.

      The... View Details

      • Web

      Browse All Articles, Research, & Case Studies - HBS Working Knowledge

      Listen by Ben Rand A chatbot might be able to write emails that sound human, but can the technology respond to staff questions just like the boss would? Research by Prithwiraj Choudhury shows that while a chatbot may save leaders time, employees might not view the... View Details
      • February 2008 (Revised March 2008)
      • Case

      Harvard Business School

      By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop
      In 2008 the Boston-based Harvard Business School would turn 100. As the centennial year began, the HBS community and leadership were reflecting on how the School might fulfill its mission to "develop business leaders who make a difference in the world" in the next... View Details
      Keywords: Business Education; Cases; Leadership Development; Management; Management Skills; Organizational Change and Adaptation; Planning; Problems and Challenges; Segmentation; Education Industry
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      • 06 Oct 2023
      • Book

      Yes, You Can Radically Change Your Organization in One Week

      strengthen the relationship at the core of the problem. Brainstorm and test strategies for building or rebuilding trust. Frei: “If there is a problem, in our experience, trust is broken down. Any time you have interpersonal challenges, we... View Details
      Keywords: by Kristen Senz
      • Program

      Leading Professional Service Firms

      governance, decision-making, performance approaches, and metrics Optimize the use of your time and energy, achieve work-life balance, and help your colleagues to do the same Communicate your vision and View Details
      Keywords: Professional Services; Professional Services
      • February 2009
      • Article

      Suspended in Self-Spun Webs of Significance: A Rhetorical Model of Institutionalization and Institutionally Embedded Agency

      By: Sandy Edward Green, Yuan Li and Nitin Nohria
      This article employs rhetorical theory to reconceptualize institutionalization as change in argument structure. As a state, institutionalization is embodied in the structure of argument used to justify a practice at a given point in time. As a process,... View Details
      Keywords: Debates; Management Practices and Processes; Trust; Adoption; Theory; United States
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      • July 2024
      • Article

      Mass General Brigham’s Patient-Reported Outcomes Measurement System: A Decade of Learnings

      By: Jason B. Liu, Robert S. Kaplan, David W. Bates, Mario O. Edelen, Rachel C. Sisodia and Andrea L. Pusic
      This article describes the strategies that leaders at the Mass General Brigham (MGB) health system have used in launching a standardized patient-reported outcome measure (PROM) collection program in 2012, a major step in the value-based transformation of health care.... View Details
      Keywords: Patient-reported Outcomes; Value Based Health Care; Health Care and Treatment; Transformation; Outcome or Result; Organizational Change and Adaptation; Performance Improvement; Health Industry
      Related
      • 02 Jan 2024
      • Research & Ideas

      10 Trends to Watch in 2024

      The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details
      Keywords: by Rachel Layne
      • Program

      Transforming Customer Experiences

      service-oriented businesses. You will explore new strategies for designing sustainable service models, addressing gaps in service execution, and delivering a transformational customer experience. This program is eligible for the... View Details
      • Web

      Live from Klarman Hall - Alumni

      1:30–2:15 p.m. EST Faculty Moderator: Kristin Mugford , Melvin Tukman Senior Lecturer of Business Administration; Senior Associate Dean for Culture and Community Alumni Speakers: Beverly Anderson (MBA 1997) , CEO and President, BECU ;... View Details
      • Web

      Marketing - Doctoral

      Past Experiments for Intervention Personalization; Communicating with Consumers: How Firms’ Responses to Societal Change Influence Consumer Behavior; Three Essays on Cost-benefit Trade-offs in Individual and Organizational... View Details