Publications
Publications
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(5,615)
- Faculty Publications (826)
- September 1991 (Revised December 1991)
- Case
G. Heileman Brewing Co. (A): Power Failure At PowerMaster
In June 1991, Heileman announced plans to introduce a high-alcohol malt liquor under the name PowerMaster (PM). Although the company claimed PM would be positioned as an upscale product and marketed on the basis of its superior taste, minority advocates and alcohol... View Details
- July 1991 (Revised August 2000)
- Case
California PERS (A)
By: Jay O. Light, Jay W. Lorsch and James O. Sailer
Examines California Public Employees Retirement System (CalPERS), the world's fourth largest pension fund. Dale Hanson, CEO of CalPERS, has a problem; how does he use CalPERS' influence as the holder of a small percentage of 1,300 American companies to put pressure on... View Details
- June 1991 (Revised November 2002)
- Teaching Note
American Dream,The (TN)
By: William J. Poorvu and Elizabeth McLoughlin
Teaching Note for (9-390-089). View Details
Keywords: Real Estate Industry
- May 1991
- Teaching Note
American Red Cross Blood Services: Northeast Region, Teaching Note
By: Robert L. Simons
Teaching Note for (9-190-078). View Details
- April 1991 (Revised July 1992)
- Case
Koito Manufacturing Ltd.
By: W. Carl Kester and Robert W. Lightfoot
Having acquired a 26% stake in Koito Manufacturing, a Japanese automotive parts supplier in the Toyota Group, T. Boone Pickens seeks a seat on Koito's board of directors. Koito's management resists, claiming Pickens is an unhelpful greenmailer, not a true long-term... View Details
- December 1990
- Supplement
American Heart Association's Heartguide, Supplement
By: Ray A. Goldberg
Keywords: Health Care and Treatment
- November 1990 (Revised June 1991)
- Case
American Airlines (A): Strategy in the 1990s
By: Jay W. Lorsch and Gary W. Loveman
American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge... View Details
- October 1990 (Revised February 1997)
- Case
American Cyanamid
By: Ray A. Goldberg
Keywords: Chemical Industry
- 1990
- Chapter
Institutional Incentives for Protection: The American Use of Voluntary Export Restraints
By: J. J. Coleman and D. B. Yoffie
- April 1990 (Revised April 1992)
- Supplement
Ad Council's AIDS Campaign (B): Program Adoption
By: V. Kasturi Rangan and Janet Montgomery
The answer to the (A) case. Explains Ad Council's plan. Outlines alliance with American Advertising Federation to enlist support of local Ad clubs, media presentation, and implementation strategy. View Details
- February 1990
- Supplement
James Burke: A Career in American Business, Video
- January 1990 (Revised March 1991)
- Case
American Red Cross Blood Services: Northeast Region
By: Robert L. Simons
Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details
Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Health Industry; North and Central America
- November 1989 (Revised November 2002)
- Case
American Dream, The
By: Donald A. Brown, William J. Poorvu and Richard E Crum
Explores the process of purchasing a single family house through the eyes of a young couple. The couple is trying to determine what type of home to buy as well as how to finance it. View Details
- November 1989
- Article
Recent American Scholarship on Republican China
By: William C. Kirby and Stephen C. Averill
Keywords: China