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      • September 2006 (Revised May 2007)
      • Case

      GE's Jeff Immelt: The Voyage from MBA to CEO

      By: Christopher A. Bartlett and Andrew N. McLean
      GE believes its ability to develop management talent is a core competency that represents a source of sustainable competitive advantage. Traces the development of a 25-year-old MBA named Jeff Immelt, who 18 years later is named as CEO of GE, arguably the biggest and... View Details
      Keywords: Talent and Talent Management; Human Resources; Leadership Development; Leading Change; Business or Company Management; Energy Industry; Technology Industry
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      Bartlett, Christopher A., and Andrew N. McLean. "GE's Jeff Immelt: The Voyage from MBA to CEO." Harvard Business School Case 307-056, September 2006. (Revised May 2007.)
      • September 2006 (Revised March 2010)
      • Case

      Teva Pharmaceutical Industries, Ltd

      By: Tarun Khanna, Krishna G. Palepu and Claudine Deborah Madras
      How do companies develop a strategy that is both low-cost and differentiated without becoming squeezed in the middle? Describes how Teva, Israel's first and largest multinational, achieved its globally dominant position in generic pharmaceuticals, an industry that has... View Details
      Keywords: Multinational Firms and Management; Emerging Markets; Rank and Position; Competitive Strategy; Pharmaceutical Industry; India; Israel
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      Khanna, Tarun, Krishna G. Palepu, and Claudine Deborah Madras. "Teva Pharmaceutical Industries, Ltd." Harvard Business School Case 707-441, September 2006. (Revised March 2010.)
      • August 2006 (Revised September 2008)
      • Case

      Duane Morris: Balancing Growth and Culture at a Law Firm

      By: Boris Groysberg and Robin Abrahams
      After nearly 100 years as a mid-size regional law firm, Duane Morris entered a period of spectacular growth led by CEO Sheldon Bonovitz. Originally founded by Quakers, the firm had a distinct organizational culture featuring a number of unique or unusual business... View Details
      Keywords: Mergers and Acquisitions; Growth and Development Strategy; Management Practices and Processes; Organizational Culture; Competitive Advantage; San Francisco
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      Groysberg, Boris, and Robin Abrahams. "Duane Morris: Balancing Growth and Culture at a Law Firm." Harvard Business School Case 407-025, August 2006. (Revised September 2008.)
      • July 2006
      • Background Note

      Out of Frame: The Coming Digital Disruption of Hollywood

      By: Stephen P. Bradley, Brian DeLacey and Reed Martin
      The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening... View Details
      Keywords: Disruption; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Film Entertainment; Revenue; Entertainment and Recreation Industry; United States
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      Bradley, Stephen P., Brian DeLacey, and Reed Martin. "Out of Frame: The Coming Digital Disruption of Hollywood." Harvard Business School Background Note 707-418, July 2006.
      • June 2006
      • Article

      Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption

      By: John T. Gourville
      Keywords: Sales; Product; Adoption
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      Gourville, John T. "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption." Harvard Business Review 84, no. 6 (June 2006).
      • May 2006 (Revised November 2006)
      • Case

      DVD War

      By: David B. Yoffie and Michael Slind
      In 2006, the DVD was the most popular storage medium in the entertainment and computer industries. The development of high-definition (HD) technology created a need for a format with greater storage capacity. Instead of agreeing on a single standard for a new HD disc,... View Details
      Keywords: Disruption; Entertainment; Business History; Intellectual Property; Product; Competition; Technology Adoption; Electronics Industry; Entertainment and Recreation Industry
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      Yoffie, David B., and Michael Slind. "DVD War." Harvard Business School Case 706-504, May 2006. (Revised November 2006.)
      • May 2006
      • Case

      Esterline Technologies: Lean Manufacturing

      By: Richard L. Nolan, Karen A. Brown and Subodha Kumar
      Raises the issue of the appropriate role of IT in lean manufacturing. Most large manufacturing companies have implemented ERP IT systems to support lean manufacturing practices. The Kerry plant of Esterline Technologies attempted an ERP implementation and then... View Details
      Keywords: Decisions; Technological Innovation; Management Analysis, Tools, and Techniques; Management Systems; Production; Information Technology; Technology Adoption; Manufacturing Industry
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      Nolan, Richard L., Karen A. Brown, and Subodha Kumar. "Esterline Technologies: Lean Manufacturing." Harvard Business School Case 906-417, May 2006.
      • April 2006
      • Case

      Managing a Public Image: Cheri Mack

      By: Robin J. Ely and Ingrid Vargas
      Cheri Mack, an African-American woman, has just arrived at Harvard Business School after working for three years at a major consulting firm where she learned to adopt the demeanor of her male colleagues in order to fit in. Some of her male classmates are critical of... View Details
      Keywords: Management Style; Race; Reputation; Personal Development and Career; Leadership Style; Gender; Massachusetts
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      Ely, Robin J., and Ingrid Vargas. "Managing a Public Image: Cheri Mack." Harvard Business School Case 406-096, April 2006.
      • March 2006
      • Module Note

      Managing Innovation in an Uncertain World: Module 3: Expanding Diversity

      By: Alan D. MacCormack
      Describes the third module of the 30-session Harvard Business School elective course Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome them. The course emphasizes... View Details
      Keywords: Innovation and Management; Business Processes; Projects; Risk and Uncertainty; Product Development; Managerial Roles; Opportunities; Perspective; Expansion; Goals and Objectives
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      MacCormack, Alan D. "Managing Innovation in an Uncertain World: Module 3: Expanding Diversity." Harvard Business School Module Note 606-126, March 2006.
      • March 2006 (Revised February 2007)
      • Case

      Massive Incorporated (A)

      By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
      How do you go to market with a brand new product in a new industry? How does a business develop an opportunity and then adapt its strategy to ensure success? Who are the early adopters and how does a business work with them? Katherine Hays, chief operating office at... View Details
      Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry
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      Lassiter, Joseph B., III, Clark Gilbert, and Victoria Winston. "Massive Incorporated (A)." Harvard Business School Case 806-126, March 2006. (Revised February 2007.)
      • March 2006
      • Case

      Cabo San Viejo: Rewarding Loyalty

      By: Youngme E. Moon, Gail J. McGovern and Seth Schulman
      In 2005, Cabo San Viejo, a premier health and fitness spa resort located in Palm Springs, California, is debating whether to introduce a Customer Rewards Program. Describes the customer management challenges the firm is facing and outlines the various ways in which a... View Details
      Keywords: Debates; Customer Relationship Management; Marketing Strategy; Problems and Challenges; Adoption; Value Creation; Health Industry; California
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      Moon, Youngme E., Gail J. McGovern, and Seth Schulman. "Cabo San Viejo: Rewarding Loyalty." Harvard Business School Case 506-060, March 2006.
      • January 2006 (Revised November 2007)
      • Compilation

      Podcasting

      By: Thomas R. Eisenmann and Kerry Herman
      Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details
      Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry
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      Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)
      • January 2006 (Revised August 2006)
      • Case

      Four Products: Predicting Diffusion (2006)

      By: John T. Gourville
      One of the critical tasks in the marketing of new innovations is predicting demand and rates of diffusion for those products. Focuses on four innovative products from different domains. Although one can speculate on the scope and rate of diffusion for each of these... View Details
      Keywords: Forecasting and Prediction; Innovation and Invention; Product Launch; Demand and Consumers; Technology Adoption
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      Gourville, John T. "Four Products: Predicting Diffusion (2006)." Harvard Business School Case 506-050, January 2006. (Revised August 2006.)
      • 2006
      • Article

      Voluntary Codes of Conduct for Multinational Corporations: Coordinating Duties of Rescue and Justice

      By: Nien-he Hsieh
      This paper examines the extent to which the voluntary adoption of codes of conduct by multinational corporations (MNCs) renders MNCs accountable for the performance of actions specified in a code of conduct. In particular, the paper examines the ways in which codes of... View Details
      Keywords: Business Ventures
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      Hsieh, Nien-he. "Voluntary Codes of Conduct for Multinational Corporations: Coordinating Duties of Rescue and Justice." Business Ethics Quarterly 16, no. 2 (April 2006): 119–135.
      • December 2005 (Revised May 2014)
      • Case

      Walt Disney and the 1941 Animators' Strike

      By: Nitin Nohria, Anthony Mayo and Bridget Gurtler
      Focuses on the leadership lessons drawn from the events precipitating the Animator's Strike of 1941, depicting the growing pains of a company that was as much formed and changed by American culture as American culture was formed and changed by it. The tale of Walt... View Details
      Keywords: Business History; Leadership; Creativity; Culture; Business Strategy; Technology Adoption
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      Nohria, Nitin, Anthony Mayo, and Bridget Gurtler. "Walt Disney and the 1941 Animators' Strike." Harvard Business School Case 406-076, December 2005. (Revised May 2014.)
      • December 2005
      • Article

      Up to Code: Does Your Company's Conduct Meet World-Class Standards?

      By: Lynn Paine, Rohit Deshpandé, Joshua D. Margolis and Kim Eric Bettcher
      Codes of conduct have long been a feature of corporate life. Today, they are arguably a legal necessity—at least for public companies with a presence in the United States. But the issue goes beyond U.S. legal and regulatory requirements. Sparked by corruption and... View Details
      Keywords: Business Ethics; Standards Of Conduct; Globalized Firms and Management; Cross-Cultural and Cross-Border Issues; Values and Beliefs; Corporate Accountability; Corporate Governance
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      Paine, Lynn, Rohit Deshpandé, Joshua D. Margolis, and Kim Eric Bettcher. "Up to Code: Does Your Company's Conduct Meet World-Class Standards?" Harvard Business Review 83, no. 12 (December 2005): 122–133.
      • November 2005 (Revised February 2006)
      • Case

      Oracle vs. PeopleSoft (A)

      By: Lynn S. Paine, Guhan Subramanian and David Millstone
      Focuses on the hotly contested takeover battle between software rivals Oracle and PeopleSoft in 2003 and 2004. Raises novel issues of takeover law under Delaware corporate law as well as issues of fair competition under California law. A central issue is whether the... View Details
      Keywords: Takeover; Fiduciary Duty; Mergers and Acquisitions; Applications and Software; Ethics; Law; Governing and Advisory Boards; Customer Focus and Relationships; Competition; Strategy; Information Technology Industry; United States
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      Paine, Lynn S., Guhan Subramanian, and David Millstone. "Oracle vs. PeopleSoft (A)." Harvard Business School Case 306-058, November 2005. (Revised February 2006.)
      • November 2005 (Revised February 2007)
      • Case

      Governing Sumida Corporation

      By: Lynn S. Paine, Masako Egawa, Chisato Toyama and Kim Bettcher
      Describes the corporate governance changes adopted by Japan's Sumida Corp. between 1999 and 2005, setting them in the context of changes in Japan's commercial code during this period. Sumida was the first Japanese company to adopt a new U.S.-inspired "committee system"... View Details
      Keywords: Governing and Advisory Boards; Corporate Governance; Change Management; Business or Company Management; Management Teams; Law; Japan
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      Paine, Lynn S., Masako Egawa, Chisato Toyama, and Kim Bettcher. "Governing Sumida Corporation." Harvard Business School Case 306-022, November 2005. (Revised February 2007.)
      • October 2005
      • Case

      Saskatchewan Wheat Pool 2005

      By: Ray A. Goldberg and Mary L. Shelman
      CEO Mayo Schmidt had just guided his firm through five difficult years. Survival had come with the difficult decision to change the 80-year-old agricultural cooperative into a Canadian business corporation. The Saskatchewan Wheat Pool (SWP) now faced the future with a... View Details
      Keywords: Change Management; Customer Value and Value Chain; Capital; Technological Innovation; Leading Change; Demand and Consumers; Partners and Partnerships; Expansion; Technology Adoption; Food and Beverage Industry; Canada
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      Goldberg, Ray A., and Mary L. Shelman. "Saskatchewan Wheat Pool 2005." Harvard Business School Case 906-402, October 2005.
      • August 2005 (Revised December 2006)
      • Case

      Procter & Gamble: Electronic Data Capture and Clinical Trial Management

      By: Robert S. Huckman and Mark J. Cotteleer
      Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details
      Keywords: Health Testing and Trials; Internet and the Web; Information Technology; Adoption; Business Processes; Industry Structures; Technological Innovation; Service Operations; Pharmaceutical Industry; United States
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      Huckman, Robert S., and Mark J. Cotteleer. "Procter & Gamble: Electronic Data Capture and Clinical Trial Management." Harvard Business School Case 606-033, August 2005. (Revised December 2006.)
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