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Show Results For
- All HBS Web
(12,441)
- People (21)
- News (3,906)
- Research (7,207)
- Events (76)
- Multimedia (67)
- Faculty Publications (5,909)
- May 2011
- Article
The Best Way to Name Your Product 2.0
By: Marco Bertini, John Gourville and Elie Ofek
Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a... View Details
Bertini, Marco, John Gourville, and Elie Ofek. "The Best Way to Name Your Product 2.0." Harvard Business Review 89, no. 5 (May 2011).
- January 2003 (Revised March 2003)
- Case
Southwest Airlines 2002: An Industry Under Siege
By: James L. Heskett
The company's management is faced with long-term questions regarding the rate and manner of growth in the wake of the 9/11 attacks and general industry malaise. View Details
Heskett, James L. "Southwest Airlines 2002: An Industry Under Siege." Harvard Business School Case 803-133, January 2003. (Revised March 2003.)
- April 1992
- Case
Time Inc. and New Magazine Development (B)
By: David J. Collis and Nancy Donohue
Collis, David J., and Nancy Donohue. "Time Inc. and New Magazine Development (B)." Harvard Business School Case 792-044, April 1992.
- Article
Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures
By: Anita Elberse and Jehoshua Eliashberg
Keywords: Supply and Industry; Product; Markets; Film Entertainment; Entertainment and Recreation Industry; Motion Pictures and Video Industry
Elberse, Anita, and Jehoshua Eliashberg. "Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures." Marketing Science 22, no. 3 (Summer 2003): 329–354.
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
If you’ve ever tried to call an airline or almost any service business of a certain size, you’re probably familiar with the problem: After navigating a seemingly endless set of options, you’re asked by an automated message to share information, but it fails to... View Details
- 01 Sep 2022
- News
Work-Life Supports That Truly Help Your Organization
- 24 Aug 2021
- News
Why Did Pet Concierge Startup Baroo Fail?
- 01 Feb 2021
- News
Is Your Startup Doing Everything It Can to Capture Value?
- 14 Aug 2020
- News
Reimagining the Urban Office
- 02 Sep 2021
- News
Elevating Ethiopian Entrepreneurs
In this video, Startup Factory Ethiopia cofounder Thomas Ferede (MBA 2009) explains the mission of his organization—and how the HBS network has helped further its goals. “So Startup Factory Ethiopia is a venture builder. We wanted to create inspirational companies for... View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
image by Edmon de Haro So you have an idea for a new business, product, or service. What are you going to call it? As any cash-strapped entrepreneur, product manager, or “creative” will tell you, that decision can be critical when it comes to avoiding expensive legal... View Details
Keywords: Julia Hanna
- 31 Mar 2016
- News
What Lilly Pulitzer Learned About Marketing to Millennials
- 12 Oct 2014
- News
The Gate-Crasher in the Front Row
- 06 Jul 2014
- News
A Mad Scramble for Young Bankers
- 24 Apr 2014
- News
For African farmers looking to escape poverty, honey brings sweet success
Yusuf Keshavjee (OPM 17, 1991) helps African farmers and their families escape poverty through beekeeping. He cofounded Honey Care Africa (HCA), a private-sector enterprise in Kenya that partners with local NGOs and international development and financial institutions... View Details
- 01 Apr 2002
- News
Back on Course
Stephen Julius (MBA '88), who is English, and Stephen Heese (MBA '88), his Yank buddy, were classmates at HBS, divided by a common language perhaps, but united in their love of quality boats. Last year, the two men took the helm of Chris-Craft, the 128-year-old company... View Details
- 30 Jan 2018
- First Look
January 30, 2018
entrepreneurs as they pursue impact or scale, or both. In our framework, scale can be interpreted at two levels: either as operational efficiency, which is achieved by minimizing unit costs, or expanding reach to cover a large proportion... View Details
Keywords: Sean Silverthorne