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Show Results For
- All HBS Web
(12,441)
- People (21)
- News (3,906)
- Research (7,207)
- Events (76)
- Multimedia (67)
- Faculty Publications (5,909)
- March 2000
- Case
Medscape
By: Richard M.J. Bohmer and Lisa Shapiro Strovink
Medscape is a health care Web site that focuses on delivering high-quality information to health providers and consumers. This case describes Medscape's formation and business model and asks, How is this model unique and is it sustainable? View Details
Keywords: Business Model; Customer Focus and Relationships; Service Delivery; Web Sites; Information Industry
Bohmer, Richard M.J., and Lisa Shapiro Strovink. "Medscape." Harvard Business School Case 600-056, March 2000.
- December 1999 (Revised October 2001)
- Case
Introducing New Coke
On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details
Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Food and Beverage Industry
Fournier, Susan M. "Introducing New Coke." Harvard Business School Case 500-067, December 1999. (Revised October 2001.)
- July 1999
- Background Note
Comments on Standard Times and the Division of Labor
By: Roy D. Shapiro
A brief note on the origins and uses of standard times in production process flow diagrams and on the benefits and drawbacks of division of labor. A rewritten version of two earlier notes. View Details
Shapiro, Roy D. "Comments on Standard Times and the Division of Labor." Harvard Business School Background Note 600-013, July 1999.
- April 1998
- Case
Geffen Records
Geffen Records faces new challenges due to emerging technologies, namely, streaming audio and CD-recordable drives. These technologies have the ability to reshape the foundation on which the music industry is founded. A rewritten version of an earlier case. View Details
Rayport, Jeffrey F. "Geffen Records." Harvard Business School Case 898-234, April 1998.
- February 1969
- Article
Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables
By: Louis T Wells Jr
Wells, Louis T., Jr. "Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables." Quarterly Journal of Economics 83, no. 1 (February 1969): 152–62. (Also reprinted in Wells, The Product Life Cycle and International Trade.)
- November 1994 (Revised October 2011)
- Background Note
Innovation: A Customer-Driven Approach
By: Marco Iansiti, Thomas J. Kosnik and Ellen Stein
Provides a selection of methodologies for the investigation of user needs, concept development, and product design. View Details
Iansiti, Marco, Thomas J. Kosnik, and Ellen Stein. "Innovation: A Customer-Driven Approach." Harvard Business School Background Note 695-016, November 1994. (Revised October 2011.)
- 1986
- Chapter
Food Marketing Public Enterprises
By: James E. Austin and Michael J. Buckley
Keywords: Food; Marketing; Distribution; Public Sector; Government and Politics; Agriculture and Agribusiness Industry; Food and Beverage Industry
Austin, James E., and Michael J. Buckley. "Food Marketing Public Enterprises." In Marketing Perspectives of Public Enterprises in Developing Countries, edited by K.L.K. Rao.ICPE Monograph Series. Ljubljana, Yugoslavia: International Center for Public Enterprises in Developing Countries, 1986.
- March 1992
- Background Note
Researching and Monitoring Consumer Markets
By: Robert J. Dolan
Describes the major research techniques for consumer goods new product development, i.e. pre-test markets and electronic purchase monitoring. Provides students with information on availability and utility of these services. View Details
Dolan, Robert J. "Researching and Monitoring Consumer Markets." Harvard Business School Background Note 592-088, March 1992.
- 01 Jun 2024
- News
Action Plan: Role-Play
When you encounter the phrase private investigator, chances are good the character you conjure up in your mind doesn’t resemble Sarah Carson (MBA 1971). So much the better for Carson, whose work has often required convincing people she was a small-business employee... View Details
- 27 Jun 2023
- News
The Science Of Failing Well, According To Amy Edmondson
- 23 Feb 2023
- News
In My Humble Opinion: Hometown Reboot
David Motley (MBA 1988) grew up in Lincoln-Larimer, a struggling neighborhood in Pittsburgh’s East End. He remembers the soot on the snow in the cold winters of the 1960s. And if he looked south, toward the Monongahela River, he could see the steel mills that were its... View Details
Keywords: April White
- 14 Dec 2022
- News
ChatGPT Is a Tipping Point for AI
- 01 Dec 2022
- News
In My Humble Opinion: Natural Fit
Patty in the foothills of Park City, Utah, home base for US Ski & Snowboard At the age of 18, Anouk Patty (MBA 1997) was in an enviable position, or so it seemed. In addition to gaining acceptance at Dartmouth College, Patty’s speed and grit had earned her a place on... View Details
- 01 Sep 2022
- News
Your Family, Your Work, Your Way
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes After graduating from HBS, Daisy Dowling (MBA 2002) built a successful career in executive coaching and leadership development, working at Goldman Sachs, Morgan Stanley, and Blackstone. Over time, she... View Details
- 24 Jan 2022
- News
Building a Globally Diverse Team Is Actually Getting Easier
- 01 Jul 2021
- News
The Circular Business Model
- 02 Mar 2021
- News
Does Your Company Lurch From Crisis to Crisis?
- 19 Feb 2021
- News