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  • All HBS Web  (21,952)
    • People  (39)
    • News  (4,831)
    • Research  (13,778)
    • Events  (141)
    • Multimedia  (368)
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  • June 1989 (Revised May 1993)
  • Supplement

Rossin Greenberg Seronick & Hill, Inc. (B)

By: John A. Quelch
Teaching objectives: 1) to show how aggressive marketing can lead to allegations of misconduct, 2) to consider responses under crisis management, and 3) to explore the importance of credibility within marketing communications. View Details
Keywords: Ethics; Marketing Communications; Advertising; Crisis Management; Advertising Industry
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Quelch, John A. "Rossin Greenberg Seronick & Hill, Inc. (B)." Harvard Business School Supplement 589-125, June 1989. (Revised May 1993.)
  • 29 Oct 2013
  • First Look

First Look: October 29

since the 1980s has coincided with a strong revival in interest in local traditions and practices, which is particularly noticeable in some of the fastest growing emerging markets such as China.   Working... View Details
Keywords: Sean Silverthorne
  • 02 Aug 2021
  • What Do You Think?

Can Companies with Remote Management Succeed?

(Image credit: iStockphoto/SDI Productions) Despite reams of material written about remote work in recent months, we know very little about the impact of remote management on performance. Perhaps it’s too... View Details
Keywords: by James Heskett
  • Article

Marginality and Problem-Solving Effectiveness in Broadcast Search

By: Lars Bo Jeppesen and Karim R. Lakhani
We examine who the winners are in science problem-solving contests characterized by open broadcast of problem information, self-selection of external solvers to discrete problems from the laboratories of large R&D intensive companies, and blind review of solution... View Details
Keywords: Competition; Open Source Distribution; Knowledge Use and Leverage; Markets; Independent Innovation and Invention; Problems and Challenges; Research and Development; Gender; Science
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Jeppesen, Lars Bo, and Karim R. Lakhani. "Marginality and Problem-Solving Effectiveness in Broadcast Search." Organization Science 21, no. 5 (September–October 2010): 1016–1033.
  • 2019
  • Working Paper

The Creative Consulting Company

By: Robert S. Kaplan, Richard Nolan and David P. Norton
During the past 50 years, several consulting companies introduced important new ideas that extended management theory and improved management practice. This paper draws upon public sources and the authors’ personal experiences to describe how three management... View Details
Keywords: Management; Theory; Practice; Performance Improvement; Innovation and Management; Consulting Industry
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Kaplan, Robert S., Richard Nolan, and David P. Norton. "The Creative Consulting Company." Harvard Business School Working Paper, No. 19-001, July 2018.
  • 18 Aug 2014
  • News

Have a Better Idea To Improve Health Care?

  • May 2014
  • Teaching Note

Gunfire at Sea (multi-media case)

By: Michael Tushman
This short video illustrates the challenges of leading innovation and change. This classic case (one of the oldest in the HBS system) retains its timeliness. The case describes how Lt. Sims develops a new form of gunfire at sea—continuous aim gunfire. While 3,000% more... View Details
Keywords: Leading Change; National Security; Innovation Leadership; Public Administration Industry; United States
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Tushman, Michael. "Gunfire at Sea (multi-media case)." Harvard Business School Teaching Note 414-077, May 2014.
  • 27 Jan 2010
  • Working Paper Summaries

Labor Regulations and European Private Equity

Keywords: by Ant Bozkaya & William R. Kerr
  • 14 Feb 2008
  • News

Harvard Business School Sets Out Centennial Activities

  • 04 Feb 2020
  • Video

Rahul Bajaj

Rahul Bajaj, who was Chair of the India-based diversified business group Bajaj Group, discusses how he missed anticipating the change when India’s market moved from being primarily a market for scooters to one... View Details
  • 06 Feb 2013
  • What Do You Think?

Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

with a new name The ideas are feel good and to be desired but will fail in the market place which gives capital the primary (and therefore only) stake in the outcome of social human enterprise." Jan Fersubg... View Details
Keywords: by James Heskett

    Karen Mills

    Karen Gordon Mills is a Senior Fellow at Harvard Business School and a leading authority on U.S. competitiveness, entrepreneurship, and innovation. She served in President Barack Obama’s Cabinet as the Administrator of the U.S. Small Business... View Details

    • 01 Aug 2011
    • News

    Reforming Health Care Systems

    • March 2006
    • Course Overview Note

    Consumer Marketing: Rethinking the Core

    By: Youngme E. Moon
    Outlines the structure and content of an advanced MBA course entitled Consumer Marketing: Rethinking the Core. The course, which is part of the second-year curriculum at the Harvard Business School, focuses on a reexamination of several fundamental marketing paradigms... View Details
    Keywords: Marketing; Consumer Behavior
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    Moon, Youngme E. "Consumer Marketing: Rethinking the Core." Harvard Business School Course Overview Note 506-059, March 2006.
    • January 1992 (Revised March 1993)
    • Case

    Maison Bouygues

    By: John A. Quelch
    The vice president of marketing is reviewing the 1991 marketing plan and budget for Maison Bouygues, the leading builder of new single family homes in France. Due to recession, the company's sales are forecast to be flat and adjustments may need to be made in the... View Details
    Keywords: Housing; Marketing Strategy; Forecasting and Prediction; Brands and Branding; Construction Industry; France
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    Quelch, John A. "Maison Bouygues." Harvard Business School Case 592-059, January 1992. (Revised March 1993.)
    • October 2015
    • Case

    Clearwater Seafoods

    By: Forest L. Reinhardt
    Clearwater sought to market value-added shellfish products in a traditionally commodities based industry, while facing supply uncertainties and regulatory, environmental, and foreign exchange challenges. Clearwater harvested lobsters, clams, scallops, shrimp, and other... View Details
    Keywords: Agribusiness; Profit; Goods and Commodities; Governing Rules, Regulations, and Reforms; Product Marketing; Corporate Social Responsibility and Impact; Environmental Sustainability; Agriculture and Agribusiness Industry; Canada
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    Reinhardt, Forest L. "Clearwater Seafoods." Harvard Business School Case 716-023, October 2015.

      Kristin W. Mugford

      Kristin Mugford is the Melvin Tukman Senior Lecturer of Business Administration in the Finance Unit at the Harvard Business School and the Senior Associate Dean for Culture and Community. She previously served as Faculty Chair for field-based learning and... View Details

        Tarun Khanna

        Tarun Khanna is the Jorge Paulo Lemann Professor at the Harvard Business School. For almost three decades, he has studied entrepreneurship as a means to social and economic development in emerging markets. At HBS since 1993, after obtaining degrees from Princeton... View Details

        • February 2023 (Revised February 2024)
        • Case

        Chari: Exploring Fintech in Morocco

        By: Karen G. Mills and Ahmed Dahawy
        This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco’s unique economy where cash remains a dominant player in the market despite global advancements in digitalization. The case also explores the various cultural and... View Details
        Keywords: Business Model; Cultural Entrepreneurship; Social Entrepreneurship; Business History; Business and Government Relations; Technological Innovation; Distribution Industry; Financial Services Industry; Morocco
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        Mills, Karen G., and Ahmed Dahawy. "Chari: Exploring Fintech in Morocco." Harvard Business School Case 323-082, February 2023. (Revised February 2024.)
        • August 1997 (Revised September 1997)
        • Case

        Imedia Corporation: The Pricing Decision

        Efi Arazi, the president of a start-up called Imedia, must determine an appropriate pricing strategy for an innovation that will change the basis of competition in the cable TV industry. View Details
        Keywords: Technology; Price; Entrepreneurship; Telecommunications Industry
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        Kosnik, Thomas J., and Doron Kempel. "Imedia Corporation: The Pricing Decision." Harvard Business School Case 598-005, August 1997. (Revised September 1997.)
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