Publications

2021
Working Paper

Accounting for Product Impact in the Oil and Gas Industry

By: Katie Panella, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the oil and gas industry. We design a monetization methodology that allows us to calculate monetary product impact estimates of... View Details

SSRN

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Article

Marginality and Problem-Solving Effectiveness in Broadcast Search

By: Lars Bo Jeppesen and Karim R. Lakhani

We examine who the winners are in science problem-solving contests characterized by open broadcast of problem information, self-selection of external solvers to discrete problems from the laboratories of large R&D intensive companies, and blind review of solution... View Details

Keywords: Competition; Open Source Distribution; Knowledge Use and Leverage; Markets; Independent Innovation and Invention; Problems and Challenges; Research and Development; Gender; Science

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Article

Selling to Many Countries Within the U.S.

By: Frank V. Cespedes and Michael Wong

In pursuing growth, many companies have plans to sell to emerging markets like the so-called B-R-I-C nations (Brazil, Russia, India, China), but they overlook significant ethnic markets within the United States. For example, the combined African-American and Hispanic... View Details

Keywords: Management Style; Ethnicity; Sales; Business Growth and Maturation; Marketing Communications; Business Plan; Emerging Markets; Debates; Business Strategy; Growth and Development; Growth and Development Strategy; United States

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Dennis Yao is the Lawrence E. Fouraker Professor of Business Administration and Chair of the Doctoral Programs at Harvard Business School. He joined the faculty in 2004 after having been at the Wharton School, University of Pennsylvania. From 1991-1994 he served as... View Details

Keywords: automotive; defense; federal government; high technology

January 2018
Case

Under Armour

By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer

After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details

01 Jan 2002
News

2021
Working Paper

Accounting for Product Impact in the Consumer-Packaged Foods Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details

SSRN

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December 2001 (Revised February 2008)
Case

Borealis

By: Robert S. Kaplan and Bjorn N. Jorgensen

When Borealis, a European producer of plastics, used a traditional, time-consuming budgeting process, the budget was quickly out of date in a competitive environment characterized by continually changing input and output prices and dynamic market conditions. This case... View Details

Keywords: Activity Based Costing and Management; Budgets and Budgeting; Forecasting and Prediction; Investment; Governance Controls; Balanced Scorecard; Management Systems; Manufacturing Industry; Europe

31 Jul 2018
Working Paper Summaries

How Does Product Liability Risk Affect Innovation? Evidence from Medical Implants

Keywords: by Alberto Galasso and Hong Luo

January 1996 (Revised April 1996)
Case

Digital Imaging in 1995: Opportunities in the Descent to the Desktop

The dramatic shifts of the imaging industry from analog to digital technology is creating emerging markets in 1995. How can a competitor position itself to enter the market successfully? This case describes the key technologies, market segments, competitors, and... View Details

Keywords: Technological Innovation; Innovation Strategy; Competitive Strategy; Consumer Products Industry

29 Sep 2018
News

As Washington ignores high-skill immigration debate, US suffers

September 2009 (Revised June 2011)
Case

Mercury Athletic: Valuing the Opportunity

By: Timothy A. Luehrman and Joel L. Heilprin

In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. John Liedtke, the head of business... View Details

Keywords: Mergers ＆ Acquisitions; Sensitivity Analysis; Cost of Capital; Restructuring; Valuation; Cash Flow; Mergers and Acquisitions; Corporate Finance; Apparel and Accessories Industry

02 Oct 2018
First Look

New Research and Ideas, October 2, 2018

in much the same way that historical perspectives helped to shape the first generation of endogenous growth theories. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55039 September 21, 2018 Harvard Business Review View Details

Keywords: Dina Gerdeman

August 2001
Case

Charmed Technology

By: Youngme E. Moon

Charmed Technology, a California start-up known primarily for its high-profile fashion shows featuring "wearable" computers, has just released its first product. The "CharmIT" is being billed as the world's first affordable, wearable computer for consumers. The key... View Details

Keywords: Entrepreneurship; Resignation and Termination; Technological Innovation; Marketing Strategy; Product Development; Luxury; Information Infrastructure; Value Creation; Computer Industry; Fashion Industry