Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (7,361) Arrow Down
Filter Results: (7,361) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (22,656)
    • Faculty Publications  (7,361)

    Show Results For

    • All HBS Web  (22,656)
      • Faculty Publications  (7,361)

      Marketing Of InnovationsRemove Marketing Of Innovations →

      ← Page 366 of 7,361 Results →

      Are you looking for?

      →Search All HBS Web
      • Research Summary

      Renovating Democratic Capitalism

      By: Malcolm S. Salter

      This in-process work focuses on how best to address the declining public trust and confidence in democratic capitalism, which many citizens consider to be a cornerstone of our national ideology and identity? While the answer to this question is not entirely clear, I... View Details

      • Forthcoming
      • Article

      Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers

      By: Mengjie Cheng and Shunyuan Zhang
      The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in... View Details
      Keywords: Reputation; Mathematical Methods; Marketing Reference Programs; Social Media; Brands and Branding
      Citation
      Find at Harvard
      Purchase
      Related
      Cheng, Mengjie, and Shunyuan Zhang. "Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers." Management Science (forthcoming). (Pre-published online October 18, 2024.)
      • Research Summary

      Research

      By: Michael I. Norton
      Professor Norton's research can be grouped into two broad areas. First, he explores the effects of social norms on people’s attitudes and behavior, addressing the key role that social factors play in shaping the preferences of individuals. This work has a particular... View Details
      • Research Summary

      Research Questions

      By: Anita Elberse

      One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

      I focus on three sub-questions:

      1. How can managers in creative industries effectively manage products and product... View Details
      • Research Summary

      Research Thrust

      By: Rakesh Khurana
      I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details
      • Research Summary

      Resource-Based Entrepreneurship

      By: Myra M. Hart
      Myra M. Hart is investigating the relationship between an entrepreneur's industry-specific experience and the success of large-scale startups. Her work focuses on the links between the entrepreneur's knowledge and reputation resources-developed in the same or a... View Details
      • Teaching Interest

      Risk Management for Corporate Leaders

      By: Robert Simons
      As companies adapt to the aftershocks of the global recession, senior executives and boards are discovering that risk management has never been more important. The financial crisis revealed that risk management structures break down just when... View Details
      • 2012
      • Case

      Robert Whelan and the Student Loan Crisis (A)

      By: Rosabeth M. Kanter and Olivia Leskinen
      Robert Whelan and the Student Loan Crisis (A) 2009 AL Fellow Bob Whelan developed an idea with partners that was a seed before his fellowship year and seemed to address a significant national challenge - college financing - with a creative concept and experience from... View Details
      Keywords: Innovation; Entrepreneurs; Leadership Skills; Student Loan Crisis; Student Loans; Students; Low-income; Postsecondary Education; Debt-free; Income-share Agreements; ISA; College; Master’s Degree; Google; Purdue Research Foundation; Kanter’s Law; Elida Gonzalez; 13th Avenue; Ed Lowry; Flexibility; National Student Debt Jubilee Project; Fundraising; Difficult Middles; Investing In Student Success Act Of 2014; State Engagement; State Level; Pay It Forward; Student Movement; Tuition; Financing College; Change Management; Entrepreneurship; Innovation and Invention; Leadership; Education; Higher Education; Financing and Loans; Social Enterprise
      Citation
      Purchase
      Related
      Kanter, Rosabeth M., and Olivia Leskinen. "Robert Whelan and the Student Loan Crisis (A)." Harvard Business School Case 313-009, 2012. (Advanced Leadership Initiative.)
      • Research Summary

      Ruling the Waves: Business and Politics along the Technological Frontier

      By: Debora L. Spar
      There are certain periods of time when technological innovation pushes at the frontiers of government and law; when technology undermines state authority and opens massive loopholes for entreneneurs to exploit. During these critical junctures, rules disappear and... View Details
      • 2010
      • Other Unpublished Work

      Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions

      By: Jill Avery
      An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
      Keywords: Brands; Brand Management; Brand Positioning; Brand Equity; Internet; Social Media; Customers; Customer Focus and Relationships; Customer Satisfaction; Marketing; Brands and Branding; Marketing Strategy; Auto Industry
      Citation
      Related
      Avery, Jill. "Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions." (Invited for resubmission at the Journal of Consumer Research.)
      • Teaching Interest

      Scaling Ventures, HBS Online

      By: Jeffrey F. Rayport
      This course is for startup founders and senior leaders who have achieved product-market fit and now need to successfully guide their company through cycles of rapid growth and organizational change. Topics include optimal growth rate, recruiting and motivating... View Details
      • Research Summary

      Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs ( Princeton University Press, October 2002)

      By: Rakesh Khurana
      In this book, I argue that the external CEO labor market was born in a burst of rhetoric about wresting control of corporations away from a group of self-interested insiders, as senior managers in the era of managerial capitalism had come to be portrayed. The rationale... View Details
      • Research Summary

      Securities Industry

      By: D. Quinn Mills
      I have recently published two books about the bull market of the 1990s. The first deals with the internet bubble; the second deals with the large company financial reporting scandals. Both books consider the events, causes (including matters of ethics) , and what... View Details
      • Research Summary

      Seeing Thought

      By: Gerald Zaltman
      This program of research combines the results from ZMET studies to create marketing stimuli such as advertising, retail store designs, product concepts, product design, and so forth, which are then presented to a sample of consumers whose reactions are observed using... View Details
      • Forthcoming
      • Article

      Segmented Arbitrage

      By: Emil Siriwardane, Adi Sunderam and Jonathan Wallen
      We use arbitrage activity in equity, fixed income, and foreign exchange markets to characterize the frictions and constraints facing intermediaries. The average pairwise correlation between the 32 arbitrage spreads that we study is 22%. These low correlations are... View Details
      Keywords: Financial Intermediation; Arbitrage; Intermediary-based Asset Pricing; Finance; Segmentation
      Citation
      Read Now
      Related
      Siriwardane, Emil, Adi Sunderam, and Jonathan Wallen. "Segmented Arbitrage." Journal of Finance (forthcoming).
      • Research Summary

      Selection and Market Reallocation: Productivity Gains from Multinational Production

      By: Laura Alfaro
      Assessing the productivity gains from multinational production has been a vital topic of economic research and policy debate. Positive aggregate productivity gains are often attributed to within-firm productivity improvement; however, an alternative, less emphasized... View Details
      • Research Summary

      Selection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational Production (with Maggie Chen)

      By: Laura Alfaro

      Quantifying the gains from multinational production has been a vital topic of economic research. Positive productivity gains are often attributed to knowledge spillover from multinational to domestic firms. An alternative, less stressed explanation is firm selection... View Details

      Keywords: Gains From Multinational Production; Firm Selection; Knowledge Spillover
      • Teaching Interest

      Social Entrepreneurship and Innovation

      By: Brian L. Trelstad
      Combining the tools of philanthropy, business and advocacy (or mission, margin and mandate), social entrepreneurs have tackled long-standing societal issues like teacher training, college access, global public health, renewable energy and sanitation.  Social... View Details
      Keywords: Innovation and Invention; Organizations; Social Enterprise; Civil Society or Community; System
      • Teaching Interest

      Social Innovation Field Projects

      By: John Jong-Hyun Kim
      The class will serve as the central clearing house for all independent projects relating to enterprises that are creating social value, with projects ranging from nonprofits to purpose driven for-profit businesses. This course provides students an opportunity to use... View Details
      Keywords: Social Entrepreneurship; Social Innovation; Social Enterprise
      • Research Summary

      Social Marketing and Cause Marketing

      By: V. Kasturi Rangan
      Rangan is studying the role of marketing in influencing social change by focusing on the adoption of social products and ideas such as family planning, economic development, drug abuse prevention, health care, and recycling. Rangan is attempting to determine how social... View Details
      • ←
      • 366
      • 367
      • 368
      • 369
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.