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  • All HBS Web  (11,800)
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  • September 2022
  • Background Note

On CUE: The Quest for Optimal Customer Unit Economics

By: Elie Ofek, Barak Libai and Eitan Muller
Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details
Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis
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Ofek, Elie, Barak Libai, and Eitan Muller. "On CUE: The Quest for Optimal Customer Unit Economics." Harvard Business School Background Note 523-050, September 2022.
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

functions that are thrust to the center of concern during such crisis events. Pursuing Public Value: Frameworks for Strategic Analysis and Action Authors:Leonard, Herman B., and Mark H. Moore Publication:Ports in a Storm: Public View Details
Keywords: Sean Silverthorne
  • 30 May 2017
  • First Look

First Look at New Research and Ideas, May 30

team wondered whether the capital markets would cooperate and how effectively the management and sponsor teams would execute. Moreover, the company had only been private for two years, and the value creation... View Details
Keywords: Sean Silverthorne
  • 20 Mar 2012
  • First Look

First Look: March 20

Group's other 18 watch brands? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/512052-PDF-ENG Ctrip: Scientifically Managing Travel Services David A. Garvin and Nancy Hua DaiHarvard Business School Case 312-092 Ctrip is a $437... View Details
Keywords: Sean Silverthorne
  • October 2007 (Revised December 2007)
  • Case

TiVo 2007: DVRs and Beyond

By: David B. Yoffie and Michael Slind
Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details
Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
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Yoffie, David B., and Michael Slind. "TiVo 2007: DVRs and Beyond." Harvard Business School Case 708-401, October 2007. (Revised December 2007.)
  • 29 Sep 2009
  • First Look

First Look: September 29

provide indirect evidence as to why firm managers may cater to the demand for dividends from local seniors. Overall, these results suggest that the composition of a firm's investor base affects corporate policy choices. Download the paper... View Details
Keywords: Martha Lagace
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

license from multinational companies in 1994, the “old generation” of lab managers disagreed with these aims and failed to adequately support scientists’ efforts. First, we show that the introduction of new... View Details
Keywords: Dina Gerdeman
  • 01 Jun 2003
  • News

HP's Fiorina Speaks at HBS

quarter the company has had in ten quarters, the most profitable since we launched the merger.” As a high-profile female executive, Fiorina is no stranger to scrutiny and second-guessing; she told her audience, “You can’t View Details
Keywords: HP; Hewlitt-Packard; Fiorina; Compaq; Management of Companies and Enterprises; Management of Companies and Enterprises
  • 01 Mar 2013
  • News

Leveraging Female Talent

Organizations, offered this winter. Related Links Opening the Door The Accidental Pioneers 50 Years & Counting From Where We Stand How did you become interested in this topic? About five years ago I was invited to address a conference that a major bank was hosting for... View Details
Keywords: Julia Hanna; Management of Companies and Enterprises; Management of Companies and Enterprises
  • January 2025
  • Case

Arsenal Capital Partners' Refinancing of Pinnacle

By: Victoria Ivashina and Srimayi Mylavarapu
Arsenal Capital Partners’ portfolio company, Pinnacle, a leading producer of high-performance adhesive technologies, has experienced rapid growth under Arsenal’s ownership. Over just two years, Pinnacle's EBITDA increased from $13.5 million to $60 million. By mid-2021,... View Details
Keywords: Business Exit or Shutdown; Decision Choices and Conditions; Private Equity; Financing and Loans; Growth Management
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Ivashina, Victoria, and Srimayi Mylavarapu. "Arsenal Capital Partners' Refinancing of Pinnacle." Harvard Business School Case 225-075, January 2025.
  • April 2025
  • Teaching Note

Allbirds: Decarbonizing Fashion (A) and (B)

By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
Teaching Note for HBS Case Nos. 622-024, 625-004, 625-005, and 625-702. The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider... View Details
Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Business Startups; Initial Public Offering; Knowledge Sharing; Competitive Advantage; Apparel and Accessories Industry; Fashion Industry; United States; California
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Toffel, Michael W., Ken Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion (A) and (B)." Harvard Business School Teaching Note 625-006, April 2025.
  • 03 Jul 2012
  • First Look

First Look: July 3

  PublicationsTalk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations Authors:Boris Groysberg and Michael Slind Publication:Harvard Business Review Press, 2012 Abstract How can leaders make their big or growing View Details
Keywords: Sean Silverthorne
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

corporate profitability, Japan introduced the JPX-Nikkei400 in 2014. The index highlighted the country's “best-run” companies by annually selecting the 400 most profitable among Japan's large and liquid firms. We find that View Details
Keywords: Dina Gerdeman
  • March 2012
  • Article

Does America Really Need Manufacturing?

By: Gary P. Pisano and Willy C. Shih
Too many U.S. companies base decisions about where to locate production largely on narrow financial criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to... View Details
Keywords: Production; Geographic Location; Innovation and Invention; Competitive Advantage; Product Design; Risk Management; Manufacturing Industry; United States
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Pisano, Gary P., and Willy C. Shih. "Does America Really Need Manufacturing?" Harvard Business Review 90, no. 3 (March 2012).
  • December 2018 (Revised February 2020)
  • Case

Fishbowl: Scaling Up

By: Leslie K. John
Fishbowl is a social media app that allows professionals to connect with other relevant professionals both within their company and across industry. Unlike many other social media apps, on which users typically present idealized portraits of themselves, on Fishbowl,... View Details
Keywords: Communication Technologies; Customer Value; Value Chain; Interpersonal Communication; Talent and Talent Management; Customer Value and Value Chain; Entrepreneurship; Business Model; Growth and Development Strategy; Marketing Strategy; Advertising; Product Marketing; Digital Platforms; Consumer Behavior; Network Effects; Emotions; Motivation and Incentives; Trust; Applications and Software; Technology Adoption; Social Media; Communications Industry; Employment Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; United States
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John, Leslie K. "Fishbowl: Scaling Up." Harvard Business School Case 919-013, December 2018. (Revised February 2020.) (Email mking@hbs.edu for a courtesy copy.)
  • 06 Oct 2015
  • First Look

October 6, 2015

unavoidably exert influence over politics through power that is generated by both structure and process. While both political economy and management scholars address international firms, neither field has an adequate understanding of the... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53512 Online Network Revenue Management Using Thompson Sampling By: Ferreira, Kris Johnson, David Simchi-Levi, and He Wang Abstract—We consider a price-based network revenue View Details
Keywords: Sean Silverthorne
  • 01 Sep 2017
  • News

Futures Made Bright Through Opportunity

financial services firm helps small and medium-sized enterprises raise capital and scale their businesses. In the past year NISK itself has grown, and now its team of eight works with 50 clients. Kyarisiima acknowledges the life-changing... View Details
Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises
  • 17 Dec 2013
  • First Look

First Look: December 17

stay one step ahead? Purchase this case: http://hbr.org/search/514036-PDF-ENG Harvard Business School Case 314-004 Management Levels at Staples (A): Company and Organization (Abridged) Abridged version of... View Details
Keywords: Carmen Nobel
  • 20 Sep 2011
  • First Look

First Look: September 20

emissions than were released by the company's operations and products. The case examines the controversies surrounding this program as well as the program's impacts on the environment and FIJI Water's brand image. The company also faced... View Details
Keywords: Sean Silverthorne
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