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Publications

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    • All HBS Web  (120,065)
      • Faculty Publications  (37,174)
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      • September 2019
      • Article

      The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy

      By: Andre Boik, Shane Greenstein and Jeffrey Prince
      In several markets, firms compete not for consumer expenditure but consumer attention. We examine user priorities over the allocation of their time, and interpret that behavior in light of salient tensions in policy discussions over universal service, data caps, and... View Details
      Keywords: Broadband Service; Attention Allocation; Consumer Behavior; Household; Internet and the Web; Competition; Policy
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      Boik, Andre, Shane Greenstein, and Jeffrey Prince. "The Persistence of Broadband User Behavior: Implications for Universal Service and Competition Policy." Telecommunications Policy 43, no. 8 (September 2019).
      • September 2019
      • Article

      The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence

      By: Leslie John, Martha Jeong, Francesca Gino and Laura Huang
      Five studies explore the self-presentational consequences of refusing to “back down” – that is, upholding a stance despite evidence of its inaccuracy. Using data from an entrepreneurial pitch competition, Study 1 shows that entrepreneurs tend not to back down even... View Details
      Keywords: Self-presentation; Belief Perseverance; Judgment; Confidence; Persuasion; Personal Characteristics; Behavior; Perception; Decision Making; Outcome or Result
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      John, Leslie, Martha Jeong, Francesca Gino, and Laura Huang. "The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence." Organizational Behavior and Human Decision Processes 154 (September 2019): 1–14.
      • 2018
      • Article

      Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

      By: Wen Wen and Feng Zhu
      We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,... View Details
      Keywords: Platform-owner Entry; Entry Threat; Innovation; Complementors; Mobile App Industry; Digital Platforms; Mobile and Wireless Technology; Market Entry and Exit; Price; Innovation and Invention; Applications and Software
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      Wen, Wen, and Feng Zhu. "Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market." Strategic Management Journal 40, no. 9 (September 2019): 1336–1367.
      • Article

      Valuing Time Over Money Predicts Happiness After a Major Life Transition: A Preregistered Longitudinal Study of Graduating Students

      By: A.V. Whillans, Lucia Macchia and Elizabeth Dunn
      How does prioritizing time or money shape major life decisions and subsequent well-being? In a preregistered longitudinal study of approximately 1000 graduating university students, respondents who valued time over money chose more intrinsically rewarding activities... View Details
      Keywords: Time Use; Trade-offs; Career Decisions; Time Management; Money; Happiness; Values and Beliefs; Personal Development and Career
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      Whillans, A.V., Lucia Macchia, and Elizabeth Dunn. "Valuing Time Over Money Predicts Happiness After a Major Life Transition: A Preregistered Longitudinal Study of Graduating Students." Science Advances 5, no. 9 (September 2019).
      • 2019
      • Chapter

      Why a Chapter on Race, Work, and Leadership?

      By: Laura Morgan Roberts, Anthony J. Mayo and Serenity Lee
      In this chapter, Laura Morgan Roberts, Anthony J. Mayo, and Serenity Lee outline the rationale for the publication of an edited volume on race, work, and leadership that is squarely focused on the black experience. View Details
      Keywords: Race And Ethnicity; Race; Ethnicity; Diversity; Leadership
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      Morgan Roberts, Laura, Anthony J. Mayo, and Serenity Lee. "Why a Chapter on Race, Work, and Leadership?" Chap. 1 in Race, Work, and Leadership: New Perspectives on the Black Experience, edited by Laura Morgan Roberts, Anthony J. Mayo, and David A. Thomas, 1–21. Boston, MA: Harvard Business Review Press, 2019.
      • August 2019 (Revised October 2019)
      • Case

      Amandla Capital: Real Estate in Côte d‘Ivoire

      By: John D. Macomber, Pippa Tubman Armerding and Dilyana Botha
      This case describes Amandla Capital, a fledgling company in Cote d’Ivoire, facing three opportunities in the real estate and hospitality industries in Africa. It introduces students to several concepts: decision-making and cost-benefit analysis in real estate,... View Details
      Keywords: Small Business; Decision Making; Decision Choices and Conditions; Cost vs Benefits; Finance; Assets; Asset Management; Investment Portfolio; Investment Return; Project Finance; Relationships
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      Macomber, John D., Pippa Tubman Armerding, and Dilyana Botha. "Amandla Capital: Real Estate in Côte d‘Ivoire." Harvard Business School Case 220-029, August 2019. (Revised October 2019.)
      • August 2019
      • Case

      Christopher Crosby

      By: Leslie Perlow, Jeff Steiner and Olivia Hull
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      Perlow, Leslie, Jeff Steiner, and Olivia Hull. "Christopher Crosby." Harvard Business School Case 420-043, August 2019.
      • August 2019
      • Case

      Joseph Kahn

      By: Leslie Perlow, Jeff Steiner and Nathaniel Schwalb
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      Perlow, Leslie, Jeff Steiner, and Nathaniel Schwalb. "Joseph Kahn." Harvard Business School Case 420-044, August 2019.
      • August 2019
      • Case

      Preserving Trust at Care.com (A)

      By: Krishna G. Palepu and Julia Kelley
      Care.com was an online platform designed to match caregivers with individuals seeking care for themselves, others, and pets, through job postings, caregiver profiles, and directories of local day care centers. In March 2019, the Wall Street Journal had just published a... View Details
      Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States
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      Palepu, Krishna G., and Julia Kelley. "Preserving Trust at Care.com (A)." Harvard Business School Case 120-011, August 2019.
      • August 2019 (Revised October 2019)
      • Supplement

      Preserving Trust at Care.com (B)

      By: Krishna G. Palepu and Julia Kelley
      The (B) case describes the company’s response and subsequent developments. View Details
      Keywords: Business Strategy; Corporate Governance; Digital Platforms; Market Design; Emerging Markets; Trust; Technology Industry; United States
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      Palepu, Krishna G., and Julia Kelley. "Preserving Trust at Care.com (B)." Harvard Business School Supplement 120-012, August 2019. (Revised October 2019.)
      • August 2019
      • Supplement

      Suzuki: An Alliance Breaks Down (B2)

      By: Ranjay Gulati and Saloni Chaturvedi
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      Gulati, Ranjay, and Saloni Chaturvedi. "Suzuki: An Alliance Breaks Down (B2)." Harvard Business School Supplement 420-039, August 2019.
      • August 2019
      • Case

      Volkswagen and Suzuki (A): A Match Made in Heaven?

      By: Ranjay Gulati and Saloni Chaturvedi
      The alliance between Volkswagen and Suzuki in 2009 was expected to help Volkswagen become the world’s largest carmaker and Suzuki gain expertise in fuel-efficient technologies. In addition, each promised to help the other in the two largest emerging markets. While... View Details
      Keywords: Alliances; Problems and Challenges; Auto Industry
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      Gulati, Ranjay, and Saloni Chaturvedi. "Volkswagen and Suzuki (A): A Match Made in Heaven?" Harvard Business School Case 420-037, August 2019.
      • August 2019
      • Supplement

      Volkswagen: An Alliance Breaks Down (B1)

      By: Ranjay Gulati and Saloni Chaturvedi
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      Gulati, Ranjay, and Saloni Chaturvedi. "Volkswagen: An Alliance Breaks Down (B1)." Harvard Business School Supplement 420-038, August 2019.
      • August 2019
      • Teaching Note

      Back to the Roots

      By: Elizabeth A. Keenan and Leslie K. John
      Email mking@hbs.edu for a courtesy copy.

      This Teaching Note explains the theory of the case and teaching plan for the case: Back to the Roots HBS case No. 518-073. Back to the Roots (BTTR) is a start-up with a... View Details
      Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
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      Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Teaching Note 520-028, August 2019. (Email mking@hbs.edu for a courtesy copy.)
      • August 2019 (Revised November 2021)
      • Case

      Helena Divišová

      By: Richard S. Ruback and Royce Yudkoff
      Helena Divišová (MBA, 2016) decided to return home to the Czech Republic after graduation to be near her father who became seriously ill soon after she started HBS. She had considered leaving HBS immediately to help run his business, but her father—who grew up in the... View Details
      Keywords: Entrepreneurship; Personal Development and Career; Czech Republic
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      Ruback, Richard S., and Royce Yudkoff. "Helena Divišová." Harvard Business School Case 220-020, August 2019. (Revised November 2021.)
      • August 28, 2019
      • Article

      How to Make Your Sales Forecasts More Accurate

      By: Lou Shipley
      Companies need consistently accurate sales forecasts — but unfortunately they are rare. That’s because many companies fail to align their sales and marketing departments, and that alignment is a prerequisite for forecast accuracy. Companies can achieve better alignment... View Details
      Keywords: Sales; Forecasting and Prediction; Marketing; Alignment; Technology
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      Shipley, Lou. "How to Make Your Sales Forecasts More Accurate." Harvard Business Review Digital Articles (August 28, 2019).
      • August 2019 (Revised February 2020)
      • Case

      New Hope Liuhe: Building an Integrated Agri-Food Business

      By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai
      In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details
      Keywords: Strategy; Corporate Strategy; Food; Agribusiness; Expansion; Diversification; Growth Management; Consumer Behavior; Change Management; Entrepreneurship; Organizational Structure; Organizational Change and Adaptation; Government and Politics; Animal-Based Agribusiness; Transformation; Volatility; Business Cycles; Goods and Commodities; Supply Chain; Product; Agriculture and Agribusiness Industry; Food and Beverage Industry; China; Asia
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      Reinhardt, Forest L., Shu Lin, Natalie Kindred, and Nancy Hua Dai. "New Hope Liuhe: Building an Integrated Agri-Food Business." Harvard Business School Case 720-009, August 2019. (Revised February 2020.)
      • August 2019
      • Case

      Synthetic Biology Investment Opportunity

      By: Peter Barrett, Karim R. Lakhani, Julia Kelley and Kerry Herman
      Using an overview of the emerging technology of Synthetic Biology, this case provides the basis for discussion on what questions one would ask in evaluating a potential investment in the field. View Details
      Keywords: Synthetic Biology; Investment
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      Barrett, Peter, Karim R. Lakhani, Julia Kelley, and Kerry Herman. "Synthetic Biology Investment Opportunity." Harvard Business School Case 620-015, August 2019.
      • August 2019
      • Case

      Walmart's Omnichannel Strategy: Revolution or Miscalculation?

      By: Ramon Casadesus-Masanell and Karen Elterman
      This case describes Walmart's omnichannel strategy in 2018 as it battled Amazon for online retail market share. The case discusses Walmart's early forays into online retail, as well as its 2018 strategy, which aimed to integrate Walmart's enormous brick and mortar... View Details
      Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competition; Retail Industry; Bentonville; Arkansas; New Jersey; Seattle; United States
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" Harvard Business School Case 720-370, August 2019.
      • August 2019 (Revised August 2022)
      • Case

      Baroo (A): Pet Concierge

      By: Thomas R. Eisenmann and Susie L. Ma
      Baroo CEO Lindsay Hyde was facing unrest from the board of her pet services startup in August 2017. One board member (and lead investor) was alarmed that Baroo’s growth was slowing while its appetite for funding was accelerating. Hyde wanted to hit the gas and continue... View Details
      Keywords: Entrepreneurship; Outcome or Result; Failure; Business and Shareholder Relations; Venture Capital; Governing and Advisory Boards; Opportunities; Strategy; Service Industry; United States; Massachusetts
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      Eisenmann, Thomas R., and Susie L. Ma. "Baroo (A): Pet Concierge." Harvard Business School Case 820-011, August 2019. (Revised August 2022.)
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