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    The Transparency Trap

    To get people to be more creative and productive, managers increase transparency with open workspaces and access to real-time data. But my research shows that less-transparent work environments can actually yield more-transparent employees who solve problems more... View Details

    • Research Summary

    Dynamic Demand Estimation in Platform and Two-Sided Markets

    This paper develops techniques to structurally estimate consumer demand in general platform-intermediated and two-sided markets. By estimating both sides of the market simultaneously, the methodology presented here is able to (1) endogenize the utility of a platform as... View Details
    • Research Summary

    The Role of the Internet in Enhancing Service and Reducing Cost

    Is delivering service (both internal and external) facilitated by the Internet a zero sum game in which costs associated with delivering superior service must always be passed on to customers in the form of higher prices? Does the quantity and type of service... View Details

    • March 2024
    • Exercise

    'Storrowed': A Generative AI Exercise

    By: Mitchell Weiss
    "Storrowed" is an exercise to help participants raise their capacity and curiosity for generative AI. It focuses on generative AI for problem understanding and ideation, but can be adapted for use more broadly. Participants use generative AI tools to understand a... View Details
    Keywords: AI and Machine Learning; Problems and Challenges
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    • November 2024
    • Supplement

    AlphaGo (C): Birth of a New Intelligence

    By: Shikhar Ghosh and Shweta Bagai
    This case, the final of a three-part series, explores DeepMind's pivotal transition from mastering games to solving real-world scientific challenges. In December 2020, DeepMind's AI system AlphaFold 2 achieved a breakthrough by solving protein folding—a 50-year-old... View Details
    Keywords: AI; Artificial Intelligence; Machine Learning; Research; Autonomy; Deep Learning; Drug Discovery; Healthcare Innovation; Neural Networks; Information Technology; Research And Development; Scientific Research; Technology Startup; AI and Machine Learning; Technological Innovation; United States
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    • June 2002
    • Case

    Vans: Skating on Air

    By: Youngme E. Moon and David Kiron
    Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details
    Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Retail Industry; California
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    • February 2002 (Revised December 2003)
    • Exercise

    Incentives Game, The

    By: Jason R. Barro, Brian J. Hall and Jonathan Lim
    This exercise provides an opportunity to gain insight about designing, negotiating, and responding to incentives. The setting is investment management. A class is divided into a certain number of investment firms. Each company has one CEO and begins with four portfolio... View Details
    Keywords: Motivation and Incentives; Compensation and Benefits; Investment; Management
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    • 06 Nov 2023
    • Research & Ideas

    Did You Hear What I Said? How to Listen Better

    flourish and thrive.” After all, people are good at faking when they are paying attention to others, consciously or not, smiling and nodding when they are really thinking about their favorite streaming show or the football game they... View Details
    Keywords: by Michael Blanding
    • November–December 2013
    • Article

    The Dynamic Effects of Bundling as a Product Strategy

    By: Timothy Derdenger and Vineet Kumar
    Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in consumer valuations make bundling more or less effective? Does bundling serve as a complement or substitute... View Details
    Keywords: Product Strategy; Bundling; Complementary Goods; Marketing; Strategy; Video Game Industry
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    • August 28, 2018
    • Article

    Maintaining Trust When Agents Can Engage in Self-deception

    By: Andres Babino, Hernan A. Makse, Rafael Di Tella and Mariano Sigman
    The coexistence of cooperation and selfish instincts is a remarkable characteristic of humans. Psychological research has unveiled the cognitive mechanisms behind self-deception. Two important findings are that a higher ambiguity about others’ social preferences leads... View Details
    Keywords: Behavioral Economics; Cognitive Neuroscience; Corruption; Cooperation; Self-deception; Trust; Behavior
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    • April 2013 (Revised October 2013)
    • Case

    National Instruments

    By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
    This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details
    Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas
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    • September 2007 (Revised April 2013)
    • Case

    Peter Welz: When a Marquee Prospect Plays Hardball (A)

    By: James K. Sebenius and Ellen Knebel
    Describes the hardball tactics facing Peter Welz, who seeks to negotiate a make-or-break contract with a vastly larger potential client. Welz's counterpart team is led by Preston Spitzer, a notoriously tough player who fully understands his side's massive advantages in... View Details
    Keywords: Negotiation Process; Negotiation Tactics; Behavior; Conflict and Resolution; Competitive Advantage
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      Julian De Freitas

      Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

      Keywords: video games; video games; video games; video games; video games; video games; video games; video games; video games; video games
      • 26 Apr 2024
      • HBS Case

      Deion Sanders' Prime Lessons for Leading a Team to Victory

      Sanders wasn’t afraid to roll up his sleeves to help his team succeed—even mowing the practice fields himself if they didn’t get mowed on time. By his third year at JSU, Sanders had posted the first undefeated season in the school’s history and boosted home View Details
      Keywords: by Avery Forman; Sports
      • Web

      Placement - Doctoral

      Psychology, Greene Lab, Post-Doctoral Fellow Dissertation: Defusing Political Animosity with a Cooperative Quiz Game Advisors: Joshua Greene (Chair) , Mina Cikara , and Jeffrey T. Polzer Jeff Steiner Organizational Behavior, 2023... View Details
      • Web

      Hiring Organizations

      RIT Capital Partners plc Riverspan Partners Rivian Robinhood RockCreek Rockefeller Foundation, The Rockstar Games Rooted Ventures, The Royal Caribbean Group Royalty Pharma RSE Ventures Rubicon Founders S Salesforce Samsung Global Strategy... View Details

        Karim R. Lakhani

        Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

        Keywords: video games; video games; video games; video games; video games; video games; video games; video games; video games; video games
        • 10 Nov 2009
        • First Look

        First Look: Nov. 10

        http://hbr.harvardbusiness.org/2009/11/is-it-fair-to-blame-fair-value-accounting-for-the-financial-crisis/ar/1   Cases & Course MaterialsDigital Chocolate Linda A. Hill and Alison Berkley WagonfeldHarvard Business School Case 410-049 Trip Hawkins founded Digital... View Details
        Keywords: Martha Lagace
        • TeachingInterests

        Marketing Models Doctoral Seminar

        This course is a doctoral level course on Quantitative Marketing. We will cover methodological as well as substantive topics this semester. Methodological topics include: Choice models, Entry and Exit models, Dynamic structural models, Bayesian estimation methods... View Details

        • March 2013
        • Article

        For Mobile Devices, Think Apps, Not Ads

        By: Sunil Gupta
        Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to... View Details
        Keywords: Applications and Software; Advertising; Mobile and Wireless Technology; Innovation and Invention
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