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Show Results For
- All HBS Web
(825)
- People (4)
- News (215)
- Research (496)
- Multimedia (14)
- Faculty Publications (306)
- 01 Jun 1996
- News
Keepers of the Flame
wanted to work with," says Wallace, who combines a winning personality with a team-spirit approach to the ACOG mission. "I try to support him in any fashion that will allow him to make the best use of his time. When I get involved with... View Details
Keywords: Garry Emmons
- 25 Mar 2014
- First Look
First Look: March 25
& Mauritz, 2000 In 2000, Hennes & Mauritz (H&M) was the second-largest and most global player in the fashion retail business. It operated 682 stores, 80% of them outside its home country of Sweden, and achieved revenues of... View Details
Keywords: Sean Silverthorne
- March 2022
- Teaching Note
Supreme: Remaining Cool While Pursuing Growth
By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 01 Jun 2015
- News
Screen Grab
Vessel, a service that offers subscribers early access to new content from YouTube and more mainstream celebrities for a monthly fee of $2.99. (Subscribers can view online original content such as Alec Baldwin’s Love Ride or the latest videos from “next generation”... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- 01 Jun 2004
- News
Luxe Redux
stars, outdoor sportsmen, the British military, and the Royal family. In 1997, Burberry launched a revitalization of the brand that showcased the ongoing appeal of its more timeless products while expanding into fashionable clothing and... View Details
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
larger forces that, taken together, have helped fashion business and society today. Overarching themes of her book tackle the corporation writ large, the changing nature of work, and defining moments in technology. What can business... View Details
- 16 Dec 2002
- Research & Ideas
Mentoring—Using the Voice of Experience
the recognition that no matter how much technology we have, how many PowerPoint slides we have, how many knowledge management systems we have, the fact of the matter is that people learn from experience. Simulation probably helps, but trying to transfer knowledge and... View Details
Keywords: by Sean Silverthorne
- 05 Apr 2016
- First Look
April 5, 2016
skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, we... View Details
Keywords: Sean Silverthlorne
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
Fans of the television show Mad Men are well acquainted with the mystique of the advertising business, circa 1960s, where relationships were consummated over martinis and campaigns fashioned through the wizardry of creative director Don... View Details
- 19 Mar 2006
- Research & Ideas
Unlocking Your Investment Capital
How can the equity swap help alleviate the common mismatch between pension assets and liabilities that companies often carry? A: If the pension fund holds equities, then these assets have a "risk mismatch" with the corresponding pension liabilities whose... View Details
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
effectively use the resources at his disposal within IMG, such as the sales division, which keeps in close contact with the corporate world; IMG's promotion and event marketing, which may feature Sharapova; and other divisions, like the View Details
- 28 Oct 2008
- First Look
First Look: October 28, 2008
the online, Chicago-based t-shirt company, was not your typical fashion apparel company. The company, run by Jake Nickell, Jacob DeHart, and Jeffrey Kalmikoff, turned the fashion business on its head by... View Details
Keywords: Martha Lagace
- 01 Jun 2023
- News
Alumni and Faculty Books
1968) Forefront Books As the son of Max Feldman, the self-proclaimed “sodbuster from Omaha” and brilliant founder of the successful fashion shoe store chain Fratelli Massimo, Josh Feldman has always known his destiny, working alongside... View Details
- 01 Jun 2017
- News
Alumni and Faculty Books for June 2017
roots of each country’s financial systems back to Alexander Hamilton and argue that while Canada has preserved a Hamiltonian financial tradition, the United States has favored the populist Jacksonian tradition since the 1830s. The sporadic and inconsistent View Details
- 05 Aug 2008
- First Look
First Look: August 5, 2008
Yet, why do gray zones persist and why are they unlikely to disappear? In Moral Gray Zones, Michel Anteby shows how these spaces function as regulating mechanisms within workplaces, fashioning workers' identity and self-esteem while... View Details
Keywords: Martha Lagace
- Profile
Jeremy Andrus
Skullcandy sponsors leading surf and skate teams and partners with prominent athletes, such as NBA stars James Harden and Kevin Durant, and nationally known DJs, fashion models, and musicians like rapper Jay-Z. “Because we share our... View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s... View Details
Keywords: Dina Gerdeman
- August 2022
- Supplement
Zalora: Data-Driven Pricing Recommendations
By: Ayelet Israeli
This exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presents reports that were created by the data science team to answer the... View Details
Keywords: Pricing; Pricing Algorithms; Dynamic Pricing; Ecommerce; Pricing Strategy; Pricing And Revenue Management; Apparel; Singapore; Startup; Demand Estimation; Data Analysis; Data Analytics; Exercise; Price; Internet and the Web; Fashion Industry; Fashion Industry; Fashion Industry; Singapore
Israeli, Ayelet. "Zalora: Data-Driven Pricing Recommendations." Harvard Business School Supplement 523-032, August 2022.
- 2024
- Book
The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
By: Steve Kaczynski and Scott Duke Kominers
We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry
Kaczynski, Steve, and Scott Duke Kominers. The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create. Portfolio/Penguin, 2024.