Publications

May 2024 (Revised March 2025)
Case

MStudio and Djoli: Accelerating Startup Growth in Francophone Africa

By: Paul A. Gompers, Pippa Tubman Armerding and Temitayo Lawal

Djoli, a procurement platform, was one of the startups launched and supported by MStudio, a startup studio in Côte d'Ivoire, in 2023. After a year of operations, Djoli must look beyond MStudio, which had supported them financially and in kind in exchange for equity,... View Details

Keywords: Business Startups; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Africa; Côte d'Ivoire

February 2023
Case

Seemore Meats & Veggies

By: Lou Shipley, Patricia Favreau and Mel Martin

Cara Nicoletti was an emerging food entrepreneur that had recently launched her first product, a sustainably sourced, vegetable-infused meat sausage. Brooklyn, New York City-based Seemore Meats & Veggies had seen promising signs of success in local markets and pockets... View Details

Keywords: Sales; Food; Logistics; Entrepreneurship; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

September 2022 (Revised November 2022)
Case

The Uyghur Forced Labor Prevention Act: Trade and Genocide in U.S.-China Relations

By: Jeremy Friedman and David Lane

On June 21, 2022, the Uyghur Forced Labor Prevention Act (UFLPA) went into effect, requiring companies to prove that goods imported from the People’s Republic of China were not made with forced labor. The bill was a reaction to reports of products being made with... View Details

August 2019 (Revised February 2020)
Case

New Hope Liuhe: Building an Integrated Agri-Food Business

By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai

In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details

March 2019
Supplement

Koita Milk

By: Lynda M. Applegate, E. Ofek and Michael Norris

Keywords: Entrepreneurship; Cash Flow; Food; Growth Management; Social Marketing; Ownership Stake; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United Arab Emirates; Dubai

December 2018
Case

The Nature Conservancy in 2018

By: Jose B. Alvarez, Forest Reinhardt and Natalie Kindred

The Nature Conservancy (TNC) is a U.S.-based environmental NGO with $7 billion in assets and a presence in 72 countries in 2018. TNC originated in 1951 as a land trust, acquiring land in order to conserve it. Over the last 20 years, it developed a pragmatic... View Details

Keywords: Agriculture and Agribusiness Industry; Food and Beverage Industry

June 2015
Teaching Note

Coffee Wars in India

By: David B. Yoffie

Keywords: Competition; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; India

January 2013
Teaching Note

Domino's Pizza (TN)

By: David E. Bell and Mary Shelman

Teaching Note for Domino's Pizza View Details

Keywords: Risk Management; Commodity Prices; Price Volatility; Agribusiness; QSR; Franchise; Food; Supply Chain Management; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

June 2009
Teaching Note

COFCO Xinjiang Tunhe Co., Ltd. (TN)

By: David E. Bell, Sarah Morton and Mary Louise Shelman

Teaching Note for [508079]. View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Goals and Objectives; Quality; Price; Competitive Strategy; Contracts; Supply and Industry; Business or Company Management; Problems and Challenges; Safety; Cost Management; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; China

July 2005
Case

Freemark Abbey Winery (Abridged)

Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is... View Details

Keywords: Plant-Based Agribusiness; Forecasting and Prediction; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

December 2004 (Revised February 2005)
Case

Exporting Spanish Olive Oil to the U.S. Market

By: Ray A. Goldberg, Hal Hogan and Miguel Angel Llano Irusta

Spain is the largest olive oil producer, yet it sells much of its product to Italy, where it is repackaged as Italian olive oil. The decision maker in the case wants to develop Spain as the olive oil leader not just in production but in quality and value added. He... View Details

Keywords: Plant-Based Agribusiness; Trade; Goods and Commodities; Demand and Consumers; Supply and Industry; Brands and Branding; Decisions; Customization and Personalization; Product Design; Product Development; Marketing Strategy; Product Marketing; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Spain; United States; Italy

November 2002 (Revised May 2003)
Case

ConAgra Foods

By: Ray A. Goldberg and Ingrid Vargas

In 2002, ConAgra Foods CEO Bruce Rohde was deliberating the next steps in the process of transforming the company from an agribusiness giant to a value-added food processor. ConAgra had become the second largest food company and number one food service supplier in the... View Details

Keywords: Corporate Strategy; Leading Change; Change Management; Organizational Change and Adaptation; Food; Agribusiness; Product; Business Processes; Management Teams; Expansion; Brands and Branding; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; United States

March 2001 (Revised June 2001)
Case

Identifying and Realizing Investments in Eastern Europe (A)

By: Ray A. Goldberg, Robert E. Kennedy and Laure Mougeot Strook

A Greek milling firm wants to invest in Eastern Europe. The case explores the firm's search strategy and its due diligence process after a potential investment, and considers how the company should structure its bid. A rewritten version of an earlier case. View Details

Keywords: Foreign Direct Investment; Venture Capital; Emerging Markets; Business and Government Relations; Financial Strategy; Growth and Development Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Europe

Find at Harvard

April 2000
Supplement

BRL Hardy: Globalizing an Australian Wine Company

By: Christopher A. Bartlett

Interviews alternating the country subsidiary and corporate headquarters views of Christopher Carson, marketing director of BRL Hardy Europe and Steve Millar, marketing director and CEO of BRL Hardy Ltd. In four segments focusing on the source of... View Details

Keywords: Business Subsidiaries; Business Headquarters; Management Teams; Conflict and Resolution; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

08 May 2018
First Look

First Look at New Research and Ideas, May 8, 2018

focusing on its strategy and growth since the IPO and challenges for the future. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/318077 Harvard Business School Case 717-478 Precision Agriculture at Deere & Company No... View Details

Keywords: Sean Silverthorne

10 Feb 2009
First Look

First Look: February 10, 2009

b01/en/common/item_detail.jhtml?id=809095 GLOBALGAP: Food Safety and Private Standards Harvard Business School Case 509-004 In response to new laws governing liability and several food safety scares in the 1990s, European retailers drove the creation of a universal... View Details

Keywords: Martha Lagace

January 1995 (Revised June 1995)
Case

Cybertech Project (A), The

Describes the development and exploitation of a radical new computer-integrated technology in the largely manual meat-processing industry. The technology has been developed by the meat industry's research organization over a period of 15 years and is now ready for... View Details

Keywords: Production; Animal-Based Agribusiness; Information Technology; Product Marketing; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry