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  • All HBS Web  (4,385)
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Show Results For

  • All HBS Web  (4,385)
    • People  (4)
    • News  (1,307)
    • Research  (1,928)
    • Events  (49)
    • Multimedia  (112)
  • Faculty Publications  (1,274)
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  • November 2014
  • Case

Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

By: Lena G. Goldberg, Marcel Saucet and Christine Snively
Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details
Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Fashion Industry; Technology Industry
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Goldberg, Lena G., Marcel Saucet, and Christine Snively. "Taryn Rose Launches Dresr: Street Marketing a Luxury Brand." Harvard Business School Case 315-025, November 2014.
  • July–August 2020
  • Article

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

By: Lingling Zhang and Doug J. Chung
The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details
Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation
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Zhang, Lingling, and Doug J. Chung. "Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market." Marketing Science 39, no. 4 (July–August 2020): 687–706.
  • June 2014
  • Supplement

eBay Partner Network — slide supplement (widescreen)

By: Benjamin Edelman
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
Keywords: History; Online Technology; Markets; Negotiation Participants; Marketing; Job Cuts and Outsourcing; Internet and the Web; Marketing Channels; Business Processes; Change; Compensation and Benefits; Web Services Industry
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Edelman, Benjamin. "eBay Partner Network — slide supplement (widescreen)." Harvard Business School PowerPoint Supplement 914-040, June 2014.
  • 10 Sep 2019
  • News

Small-business owners have no fear of a US recession, according to one online lender

  • October 2012
  • Teaching Note

The Guardian: Transition to the Online World and The Newspaper Industry in Crisis (TN)

By: David J. Collis
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Collis, David J. "The Guardian: Transition to the Online World and The Newspaper Industry in Crisis (TN)." Harvard Business School Teaching Note 713-416, October 2012.
  • Article

The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel

By: Dennis Campbell and Frances X. Frei
This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details
Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Banking Industry; United States
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Campbell, Dennis, and Frances X. Frei. "The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel." Management Science 56, no. 1 (January 2010): 4–24. (Lead Article.)
  • October 2000
  • Supplement

Evolution of eCoverage in the Online Insurance Market, The: David Riker's Presentation

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Hansen, Morten T., and Jeffrey Berger. "Evolution of eCoverage in the Online Insurance Market, The: David Riker's Presentation." Harvard Business School Video Supplement 401-801, October 2000.
  • 19 May 2021
  • News

Alumni Convene to Support Nonprofit Boards; Seven Clubs Mix It Up Online

Clubs News Clubs News Nonprofit Board Summit Digs Deep, Expands Reach Virtually In their first-ever national conference collaboration, the Community Partners programs of the HBS Association of Boston, the HBS Club of New York, and the HBS Association of Northern... View Details
Keywords: Margie Kelley
  • 24 Mar 2019
  • News

Instacart Exec Fell in Love with Grocery Stores Early

Keywords: online grocery delivery; online retail; career paths; Retail Trade
  • March–April 2020
  • Article

Building A Culture of Experimentation

By: Stefan Thomke
Why don’t organizations test more? After examining this question for several years, I can tell you that the central reason is culture. As companies try to scale up their experimentation capacity, they often find that the obstacles are not tools and technology but... View Details
Keywords: Experimentation; Culture; Innovation; Online; Customer Experience; Organizational Culture; Innovation and Invention; Internet and the Web; Attitudes; Decision Making; Change; Leadership
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Thomke, Stefan. "Building A Culture of Experimentation." Harvard Business Review 98, no. 2 (March–April 2020): 40–48.
  • 2025
  • Article

Educating Students and Professionals on the Business Implications of Climate Change

By: Michael W. Toffel
As climate change poses unprecedented challenges and opportunities, the private sector must play a pivotal role in both adaptation and mitigation efforts. This article discusses the new Harvard Business School Online course, Business and Climate Change, designed to... View Details
Keywords: Climate Impact; Online Courses; Online Education; Decarbonization; Mitigation Policies; Climate Risk; Climate Change; Risk Management; Science; Policy; Business Education; Adaptation
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Toffel, Michael W. "Educating Students and Professionals on the Business Implications of Climate Change." Global Focus: The EFMD Business Magazine 192, no. 2 (2025): 29–32.
  • June 2015 (Revised April 2018)
  • Case

WeChat: A Global Platform?

By: Willy Shih, Howard Yu and Feng Liu
WeChat was developed by Tencent Holdings as a lightweight messaging platform. As it grew quickly to become the most popular messaging app in China, it added a range of products and services that sat on top that were designed to appeal to a broad range of consumers and... View Details
Keywords: Online Platforms; China; WeChat; Tencent Holdings; Globalization; Internet and the Web; Applications and Software; Digital Platforms; Telecommunications Industry; Information Industry; China
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Shih, Willy, Howard Yu, and Feng Liu. "WeChat: A Global Platform?" Harvard Business School Case 615-049, June 2015. (Revised April 2018.)
  • Video

Introduction to the HBS Live Online Classroom MP4 (Keep, but use higher rez file above - This may be linked to Educause article)

  • September–October 2017
  • Article

The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests

By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details
Keywords: Experiments; A/B Testing; Research; Consumer Behavior
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Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
  • Blog

HBS Online and Executive Education Leadership: Q+A with Patrick Mullane and Luis Viceira

This article originally appeared in the Harvard Business School—Newsroom. Can you tell us a bit about the new role and what it means organizationally for HBS Online and Executive Education? Patrick Mullane (PM) (Executive Director, HBS... View Details
  • 01 Dec 2013
  • News

HBX: Expanding Our Reach

In the last few years, the landscape for online learning has changed dramatically. Using new and ever more powerful technologies, the market is shifting rapidly, with many dozens of organizations, aggregators, and educational institutions... View Details
Keywords: online learning; curriculum; News, Library, Internet, and Other Services; Information
  • 24 Oct 2013
  • Working Paper Summaries

When $3+$1 > $4: The Effect of Gift Salience on Employee Effort in an Online Labor Market

Keywords: by Duncan Gilchrist, Michael Luca & Deepak Malhotra
  • March 2020 (Revised April 2020)
  • Case

CarTrade

By: Rajiv Lal and Shreya Ramachandran
Vinay Sanghi, the founder and CEO of CarTrade, had been trying different business strategies to keep the company, which he founded in 2010 as an online marketplace for used and new cars, profitable and on track for growth. In a crowded and disorganized dealer... View Details
Keywords: Online Marketplace; Automobiles; Customer Base; Internet and the Web; Growth and Development Strategy; Business Model; Financing and Loans; E-commerce; Digital Platforms; Digital Marketing; Auto Industry; Retail Industry; India; Mumbai
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Lal, Rajiv, and Shreya Ramachandran. "CarTrade." Harvard Business School Case 520-088, March 2020. (Revised April 2020.)
  • 08 Feb 2022
  • Podcast

87. The Disruptive Potential of Online Marketplaces: A Conversation with Scott Kominers and Cliff Maxwell

A few months ago, Professor Scott Kominers and Cliff Maxwell, former Chief of Staff to Clayton Christensen and an HBS alumnus, co-authored an HBR article entitled, What Makes An Online Marketplace Disruptive? They pointed out that rather than digitize or make existing... View Details
  • 2018
  • Other Unpublished Work

Online Appendix to the paper The Impact of the Entry of Biosimilars: Evidence from Europe

By: Fiona M. Scott Morton, Ariel Dora Stern and Scott Stern
Citation
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Scott Morton, Fiona M., Ariel Dora Stern, and Scott Stern. "Online Appendix to the paper The Impact of the Entry of Biosimilars: Evidence from Europe."
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