Marketplaces - Publications - Faculty & Research

16 Nov 1999
Lessons from the Classroom

Leading Change and Organizational Renewal

organizations for long-term viability and success. What does "organizational renewal" mean as used in the program? Tushman: A successful company could be said to have a kind of franchise, that is, a niche in the marketplace... View Details

Keywords: by Staff

Web

What Others Are Saying - Institute For Strategy And Competitiveness

would if the medical marketplace even remotely resembled an efficient, competitive market.” — John C. Goodman, Ph.D., President, National Center for Policy Analysis “Redefining Health Care has the makings of a classic, one that likely... View Details

22 Dec 2015
First Look

December 22, 2015

Benjamin G., Michael Luca, and Daniel Svirsky Abstract—Online marketplaces increasingly choose to reduce the anonymity of buyers and sellers in order to facilitate trust. We demonstrate that this common market design choice results in an... View Details

Keywords: Carmen Nobel

26 Jan 2004
Research & Ideas

How Women Can Get More Venture Capital

companies that have enormous potential, certainly potential to earn more than $100 million to $500 million a year in revenue. Entrepreneurs have to be realistic when assessing their own business's potential. Is the business concept one that can scale? Is the industry... View Details

Keywords: by Mallory Stark & Martha Lagace

03 Feb 2009
First Look

First Look: February 3, 2009

none of the passivity displayed by mass media audiences. This paper categorizes five roles for the interactive consumer and draws implications for marketing practice. It concludes that the balance of power over marketplace meaning-making... View Details

Keywords: Martha Lagace

01 May 2012
First Look

First Look: May 1

marketplace and so under-invest in the new technology. The second suggests that incumbent firms develop organizational capabilities and cognitive frames that make them slow to "see" new opportunities and that make it difficult... View Details

Keywords: Carmen Nobel

06 Sep 2005
Research & Ideas

When Product Variety Backfires

Prius, would be a good example. In spite of great technological innovation, the Prius drives like any other car on the road. As a result, consumers don't need to change anything about the way they interact with their automobiles. Other innovations, like online grocery... View Details

Keywords: by Poping Lin; Consumer Products

20 Oct 2021
Blog Post

Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)

support organizations, capital providers, government partners, and advocates who work hard to break down business barriers. I even got the chance to get a city tour from our past development commissioner, and taste delicious foods at Sherman Phoenix, a groundbreaking... View Details

April 2021 (Revised July 2021)
Case

StockX: The Stock Market of Things (Abridged)

By: Chiara Farronato, John J. Horton, Annelena Lobb and Julia Kelley

Founded in 2015 by Dan Gilbert, Josh Luber, and Greg Schwartz, StockX was an online platform where users could buy and sell unworn luxury and limited-edition sneakers. Sneaker resale prices often fluctuated over time based on supply and demand, creating a robust... View Details

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22 Dec 2009
First Look

First Look: Dec. 22

decade Nettwerk CEO Terry McBride let fans consume music on their own terms. He encouraged file-sharing, the remixing of his artists' songs and videos, and an environment in which "the audience is the record company." In the digital View Details

Keywords: Martha Lagace

24 Sep 2001
Research & Ideas

How To Be an Angel Investor

interact is also crucial. For example, in one opportunity at Capitalyst 3, a Web developer with $5 million in sales was raising its first round of capital on a $10 million valuation. Two comparable companies in the marketplace were worth... View Details

Keywords: by David Amis & Howard Stevenson

29 May 2018
First Look

New Research and Ideas, May 29, 2018

generation. Purchase this case:https://hbsp.harvard.edu/product/318109-PDF-ENG Harvard Business School Case 218-043 Dianrong: Marketplace Lending, Blockchain, and 'The New Finance' in China No abstract available. Purchase this... View Details

Keywords: Dina Gerdeman

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

Leemore S., Igal Hendel, Victoria Marone, and Christopher Ody Abstract—Anecdotal reports and systematic research highlight the prevalence of narrow-network plans on the Affordable Care Act’s health insurance Marketplaces. At the same time, View Details

Keywords: Sean Silverthorne

27 May 2014
First Look

First Look: May 27

competitive context. This support translates into purchase intention, real purchase, and more favorable online reviews in a study of over 10,000 Yelp posts. We argue that this "framing the game effect" is mediated by consumers' motivation to express their... View Details

Keywords: Sean Silverthorne

01 Jul 2013
Research & Ideas

Crowdfunding a Poor Investment?

web-based service or app that once might have cost millions to launch can see the light of day for a little over $100,000. Because of that, an influx of new investors through crowdfunding could potentially allow innovative startups to put their products out into the... View Details

Keywords: by Michael Blanding; Financial Services

September 2019 (Revised August 2020)
Case

Engineering an Inclusive Bioeconomy

By: Tarun Khanna, Raffaella Sadun and Susie L. Ma

In 2019, entrepreneur Juan Carlos Castilla-Rubio was developing a project he hoped could generate and share wealth from the natural resources of the Amazon without destroying those resources. His idea, called Earth Bank of Codes (EBC), would create a library of the... View Details

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27 Feb 2013
Research & Ideas

Sidetracked: Why Can’t We Stick to the Plan?

had described the souk — a marketplace where you can buy products ranging from fresh food and spices to handicrafts and even gold — as a "must-see." Our plan for the afternoon was clear: Greg and I wanted to have an enjoyable... View Details

Keywords: Re: Francesca Gino

06 Feb 2012
Research & Ideas

Kodak: A Parable of American Competitiveness

US policymakers and companies competing in a global marketplace is this: the trend toward outsourcing has gone beyond simple assembly-line work. Heading Upstream As low-paying production jobs have disappeared from the United States, so... View Details

Keywords: by Dina Gerdeman; Manufacturing

07 Jul 2022
Blog Post

Pathlight: Reimagining the Developer Onboarding Experience

Message in a Melody that hosted music events to fundraise for Pediatric Oncology Research. At twenty, some friends and I tried to build a second-hand item marketplace on my campus—we failed because we were not resilient to negative... View Details

04 Sep 2007
Research & Ideas

Jumpstarting Innovation: Using Disruption to Your Advantage

the marketplace to new approaches. Entrepreneurs learn to identify ideas by raising their head above day-to-day operations and expanding their vision. They then prioritize and narrow the many ideas they generate into a potential... View Details

Keywords: by Lynda M. Applegate

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