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  • All HBS Web  (930)
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    • Research  (762)
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← Page 36 of 930 Results →
  • 13 Feb 2006
  • Research & Ideas

Turning High Potential into Real Reward

Professor Joseph B. Lassiter III's research explores entrepreneurial marketing in high-potential ventures. He describes entrepreneurial marketing as a mindset and a process, one that involves gathering... View Details
Keywords: Re: Joseph B. Lassiter; Consumer Products
  • 08 Jul 2014
  • First Look

First Look: July 8

Your Customer Relationships By: Avery, Jill, Susan Fournier, and John Wittenbraker Abstract—Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing... View Details
Keywords: Carmen Nobel
  • 01 Jun 2005
  • News

Profiles from the Class of 2005

switch. So I applied to business school.” At HBS, Williams pursued marketing while channeling his restless energy into election as HBS Student Association copresident and regular workouts at Shad Hall. It... View Details
Keywords: Roger Thompson; Julia Hanna; James E. Aisner; Graduate profiles; Government; Transportation Equipment Manufacturing; Manufacturing
  • Web

Blog | Social Enterprise | Harvard Business School

Channeling Business Leadership into Civic Impact: HBS Alumni and the City of San Francisco Elaine MacDonald 11 Aug 2017 For 30 years, HBS Association of Northern California’s Community Partners has mobilized more than... Meet HBS... View Details
  • 01 Dec 2016
  • News

The Future of Books

Traditionally, publishing has been a business-to-business industry, selling books to retailers. At Penguin Random House, our greatest priority now is marketing our books directly to readers and getting to know their habits and... View Details
Keywords: April White; Publishing Industries (except Internet); Information
  • 20 Apr 2017
  • Blog Post

Why I Love My Job: Ching Ching Chen On Her Passion For the Music Industry

incredible learning experience. From projects in the technology / venture capital space, to looking into growth opportunities in emerging markets and film & TV, to working on UMG’s 5-year strategy plan, I got to touch so many parts of... View Details
Keywords: Entertainment / Media / Sports
  • October 2011
  • Case

CSN Stores

By: William A. Sahlman and Neil Tolaney
In March 2011, CSN Stores is a collection of nearly 200 Internet retail websites, including Cookware.com, Strollers.com, and Luggage.com. Co-founders Niraj Shah and Steve Conine were considering making a major investment to build brand equity at the corporate level. View Details
Keywords: Internet and the Web; Distribution Channels; Investment; Brands and Branding; Equity; Corporate Entrepreneurship; Information Technology Industry; Retail Industry
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Sahlman, William A., and Neil Tolaney. "CSN Stores." Harvard Business School Case 812-044, October 2011.
  • 01 Mar 2015
  • News

Fıelds of Gold

red stigma that workers—overwhelmingly women, who are considered more skilled at the delicate task—separate from the yellow “style.” The stigma are then dried. To market Traditional path: Historically, Afghan saffron has been exported to... View Details
Keywords: April White; Support Activities for Agriculture and Forestry; Agriculture
  • November 2000
  • Case

Geocast Network Systems, Inc.

By: Thomas R. Eisenmann, Christina L. Darwall and Elizabeth Kind
Geocast, a venture-backed start-up, had developed innovative technology for "datacasting" broadband information and entertainment content to an external hard drive, where it was cached for later retrieval by a Web-enabled PC. By using terrestrial TV, direct broadcast... View Details
Keywords: Business Model; Customer Value and Value Chain; Entrepreneurship; Venture Capital; Information Management; Technological Innovation; Marketing Channels; Corporate Strategy; Entertainment and Recreation Industry; Web Services Industry
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Eisenmann, Thomas R., Christina L. Darwall, and Elizabeth Kind. "Geocast Network Systems, Inc." Harvard Business School Case 801-211, November 2000.
  • 14 Sep 2010
  • First Look

First Look: September 14, 2010

of lighter labor market regulations and more human capital specialize relatively more in people management. There is evidence for complementarities between information and communication technology, decentralization, and management, but... View Details
Keywords: Sean Silverthorne
  • September 2025
  • Article

Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores

By: Ryan Raffaelli and Ryann Noe
This study reveals how incumbent actors leverage physical place as source of differentiation in response to the threat of digital commoditization. Through a longitudinal, qualitative analysis of the U.S. independent bookselling industry from 1995 to 2019, we outline... View Details
Keywords: Retail; Place Making; Bookstores; Industry Evolution; Digital; Commoditization; Organizational Change and Adaptation; Adaptation; Business Strategy; Digital Transformation; E-commerce; Distribution Channels; Civil Society or Community; Value Creation; Retail Industry
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Raffaelli, Ryan, and Ryann Noe. "Organizational Emplacement as a Response to Digital Threat: The Novel Resurgence of Independent Bookstores." Administrative Science Quarterly 70, no. 3 (September 2025): 772–820.
  • March 2007 (Revised March 2007)
  • Case

Burt's Bees: Leaving the Hive

Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details
Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States
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Wathieu, Luc R., and Laura Winig. "Burt's Bees: Leaving the Hive." Harvard Business School Case 507-017, March 2007. (Revised March 2007.)
  • Profile

Aimmy Asavatevavith

View Video Aimmy Asavatevavith appreciates the complexities of cultural context. On the one hand, her mother inspired her interest in business. “She was the only female executive in her company,“ Aimmy says. “I grew up hearing her talk about View Details
Keywords: Retail/Hospitality
  • 21 Oct 2008
  • First Look

First Look: October 21, 2008

door-to-door marketing of a home water purification solution. We find that higher prices screen out those who use the product less. By contrast, we find no consistent evidence of sunk-cost effects. Download the paper:... View Details
Keywords: Martha Lagace
  • August 2007 (Revised February 2008)
  • Case

Gome Electronics: Evolving the Business Model

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty and Waishun Lo
After 20 years of expansion, Gome Electronics has become China's largest consumer electronics retailer. It has opened stores in almost every province in China, acquired some of its competitors, and went public in Hong Kong. However, it has begun to experience a... View Details
Keywords: Business Model; Distribution Channels; Growth and Development Strategy; Information Technology; Industry Growth; Marketing Strategy; Business Growth and Maturation; Product; Electronics Industry; Retail Industry; China
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Abrami, Regina M., William C. Kirby, F. Warren McFarlan, Gao Wang, Fei Li, Tracy Manty, and Waishun Lo. "Gome Electronics: Evolving the Business Model." Harvard Business School Case 308-026, August 2007. (Revised February 2008.)
  • 01 Jun 2013
  • News

Five Bright Ideas

essential). SABIS uses computerized learning assessment systems and online learning to reinforce, not disrupt, the traditional SABIS classroom process. Says Bistany, "It's an approach, honed by decades of practice, that holds powerful promise for learning in the 21st... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Elementary and Secondary Schools; Educational Services
  • 18 Mar 2008
  • First Look

First Look: March 18, 2008

Foreign Direct Investment, Productivity, and Financial Development: An Empirical Analysis of Complementarities and Channels Authors:Laura Alfaro, Sebnem Kalemli-Ozcan, and Selin Sayek Publication:The World Economy (forthcoming). (Special... View Details
Keywords: Martha Lagace
  • 16 Dec 2008
  • First Look

First Look: December 16, 2008

scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear View Details
Keywords: Sean Silverthorne
  • 24 Apr 2012
  • First Look

First Look: April 24

in this organization in whether or not employees are selected via channels that are likely to sort on the alignment of their preferences with organizational objectives. I find that employees selected through such View Details
Keywords: Carmen Nobel
  • March 1998
  • Case

Launch

By: Jeffrey F. Rayport
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details
Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Publishing Industry
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Rayport, Jeffrey F., and Michelle Toth. "Launch." Harvard Business School Case 898-079, March 1998.
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