Publications

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

lecturer of business administration and the C. Roland Christensen Distinguished Management Educator. Ramon Casadesus-Masanell: Watch costs and find channel advantages Given COVID-19 transmission rates as of mid-November, the upcoming... View Details

Keywords: by Danielle Kost; Retail

01 Jun 2012
News

Alumni Book Briefs

Channel by Connie Sage (University of Virginia Press) Among his many accomplishments, the late Frank Batten Sr. (MBA 1952) created the Weather Channel in 1982, which became the largest private weather... View Details

Keywords: News, Library, Internet, and Other Services; Information; Clothing and Clothing Accessories Stores; Retail Trade

March 2007 (Revised March 2007)
Case

Burt's Bees: Leaving the Hive

Rapid growth is pushing Burt's Bees' natural personal care products into mass distribution channels, with products and brand elements that are less quirky, more commercial than they used to be. Indeed, CEO John Replogle believes that by focusing on efficacious,... View Details

Keywords: Growth Management; Consumer Behavior; Asset Pricing; Entrepreneurship; Distribution Channels; Product Development; Brands and Branding; Beauty and Cosmetics Industry; United States

05 Apr 2016
News

A Business Plan with Spice

saffron fields of Afghanistan as cofounders of Rumi Spice, a company which imports one of the world’s most expensive foodstuffs and markets it to top chefs. “Connecting Afghan farmers to the international marketplace is something that's... View Details

25 Apr 2019
Research & Ideas

Incubators Take Notice: Your Entrepreneurs Are Networking with the Wrong People

School Professor Rembrand M. Koning. Like party guests who refuse to mingle, entrepreneurs tend to gravitate toward people they already know at these programs, especially if they participate as a team, diminishing the learning potential. “These institutions may be... View Details

Keywords: by Danielle Kost

29 Jul 2021
News

Support System

their harvest or the ability to move their product beyond Africa to be marketed and sold. The result? They take what they could get from the traders who showed up in the village with trucks from time to time. Through a family line of... View Details

January 2024
Case

ECOALF: Fashion for the Future

By: Elizabeth A. Keenan, Diego Aparicio, Carlota Moniz and María José Satrústegui

ECOALF, a Spanish fashion brand and sustainability pioneer, aimed to tackle the industry's challenges of excessive consumption and production. The brand's mission was to create timeless apparel exclusively from recycled and eco-responsible materials, matching the... View Details

01 Mar 2015
News

Fıelds of Gold

red stigma that workers—overwhelmingly women, who are considered more skilled at the delicate task—separate from the yellow “style.” The stigma are then dried. To market Traditional path: Historically, Afghan saffron has been exported to... View Details

Keywords: April White; Support Activities for Agriculture and Forestry; Agriculture

21 Mar 2016
Lessons from the Classroom

When Your Classmate is an NBA Superstar (or Fashion Model, or Movie Actress)

managed to pull off such a huge success without any of the typical pre-release marketing hype. “You could make a strong argument that an unknown artist could not get away with this. You need to be at a level of Beyoncé to pull this off,”... View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation; Sports; Media & Broadcasting; Education

01 Apr 1997
News

Facing the Music

switch to CD format, sales picked up considerably as customers rushed out to replace their vinyl record collections with the same music reissued on the new technology. Now, explains Zelnick, the CD boom has played itself out. "The CD View Details

Keywords: Marguerite Rigoglioso

Web

Blog | Social Enterprise | Harvard Business School

year at the Harvard Business School Club of New ... Building a world where all children can fulfill their potential Radha Ruparell 24 Aug 2017 When I was 12-years old, my parents took me to visit the rural village in Gujarat India where our... View Details

February 2011 (Revised August 2012)
Teaching Note

Emotiv Systems Inc.: It's the Thoughts that Count (TN)

By: Elie Ofek and Natalie Kindred

Teaching Note for 510050. View Details

Keywords: Product Launch; Technological Innovation; Applications and Software; Decision Choices and Conditions; Games, Gaming, and Gambling; Marketing Channels; Price

March 1998
Case

Launch

By: Jeffrey F. Rayport

Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details

Keywords: Digital Platforms; Internet and the Web; Distribution Channels; Information Publishing; Brands and Branding; Entertainment and Recreation Industry; Publishing Industry