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Show Results For
- All HBS Web
(4,558)
- People (12)
- News (1,626)
- Research (1,868)
- Events (13)
- Multimedia (75)
- Faculty Publications (992)
- 06 Sep 2022
- Blog Post
To Go-Go: A Foodtech Startup Serves Up Scale in Latin America
it has been easy. While the pandemic boosted demand for home delivery, it also forced the fledgling startup to navigate a business environment that was suddenly characterized by fear and uncertainty. And... View Details
- 09 Apr 2001
- Research & Ideas
The Manager’s Guide to Communicating with Customers Collection
comes home with something for a child and the child hates it, this good feeling can go out the window, and frustration can become the governing perception." Take time to extract meaning from data. Too... View Details
- 28 Feb 2014
- News
Mumbai Restaurateur Raises Money to Feed Street Children
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
While football and basketball are now the most popular and financially successful of the four major professional sports leagues, Major League Baseball appears to be rallying. Last week, MLB said revenue for the 2022 regular season, which... View Details
- 19 Jan 2023
- Blog Post
11 Ways to Reengage Employees in the New Year
through flexible work arrangements. Whether that means allowing for non-traditional work hours or options to work from home at least some of the time, building trust among employees promotes engagement and... View Details
Keywords: All Industries
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
the internet might be a bit more understandable if you take into account what anthropologists have discovered—that internet use inside most homes is “bursty” and “plastic.” In other words, we use little moments of free time, what the... View Details
- 21 Oct 2015
- Research & Ideas
How to Predict if a New Business Idea is Any Good
In 2008, entrepreneur Brian Chesky and his two San Francisco roommates made the rounds of Silicon Valley VC firms with what they thought was a great idea: a website and mobile app that would allow homeowners to open their View Details
- 02 Jun 2021
- Research & Ideas
A Rare Find in Health Care: A Simple Solution to Racial Inequity
hospital systems in New York, Chicago, and Boston pledged to confront inequities in hiring, leadership, and patient care. ‘Embedded in the fabric of this country’ Growing up in India, Chandra says, he... View Details
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
this a priority, nagging them like worried grandmothers and sending chicken soup to their home offices if that is what it takes. Leaders also need to model self-care for their... View Details
Keywords: by Sean Silverthorne
- Article
Why, When, and How Much to Entertain Consumers in Advertisements?: A Web-based Facial Tracking Field Study
By: Thales Teixeira, Rosalind Picard and Rana el Kaliouby
The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and... View Details
Keywords: Face-tracking; Entertainment; Television; Purchase Intent; Commercials; Facial Expressions; Marketing Communication; Advertising; Television Entertainment; Marketing; Advertising Industry
Teixeira, Thales, Rosalind Picard, and Rana el Kaliouby. "Why, When, and How Much to Entertain Consumers in Advertisements? A Web-based Facial Tracking Field Study." Marketing Science 33, no. 6 (November–December 2014): 809–827.
- 23 Jan 2020
- Research & Ideas
Businesses Need a 'Catalyst' to Make CSR Practices Stick
Many companies follow a tried-and-true approach to pursuing corporate social responsibility practices. They set aside a certain amount per year to fund a CSR office, which then tries to help clean up the environment or improve the quality of life of people in the areas... View Details
Keywords: by Michael Blanding
- 05 Apr 2021
- Blog Post
The MBA Response: A Calling to Leadership & Service
consider how involvement with The MBA Response can boost your resume and enable you to be interview ready with powerful stories of helping business owners. You get to pick the project(s) you work on, the... View Details
- Blog
Up Close: A Return to In-Person Executive Education Programs
welcome addition of a new agenda item: return to in-person programs. In June, Executive Education welcomed its first in-person program in 15 months, a team from Newton Wellesley Hospital (NWH) composed of... View Details
- 17 Jun 2020
- Blog Post
Black MBA Students Pen Letters to the HBS Community: Letter 2/5
creation in that era. When my grandfather moved from his teaching position at Tuskegee University, to start the first black technical school in Delaware, he had to self-finance their View Details
- 01 Jun 2015
- News
India Research Center: Connecting HBS to South Asia
Ajay Piramal (AMP 110, 1992), Rahul Bajaj (MBA 1964), and Dr. Swati Piramal (MPH 1992) visit the India Research Center offices. “The India Research Center is like an embassy. We bring the best of South Asia—not just India—to HBS and the best of HBS View Details
- 08 Nov 2019
- Blog Post
Staying Connected to the Harvard Veterans Community After HBS
HBS is home to veterans of all branches of the US Military, as well as foreign militaries. Veterans bring a variety of unique and valuable skills to the HBS community and have... View Details
- 14 May 2020
- Research & Ideas
What Leaders Can Do to Fight the COVID Fog
home removes the usual social signals about when to eat or drink. Don’t rely on feeling hungry or thirsty! Put meals and hydration times on your to-do list or set alarms if necessary. One of us recently... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 01 Oct 2002
- News
John Batcha: Sowing the Seeds to Fight Hunger
John Batcha (MBA '54) was ready to grow his own organization. With a $50,000 grant from the Kellogg Foundation, he teamed with Partners of the Americas, the largest private volunteer organization in the Western Hemisphere, View Details
- 23 Jul 2020
- Blog Post
Why Plume? To Make a Difference in the World
On the last day of exams of my first semester of the Required Curriculum (RC) year, I walked out of Aldrich with my sectionmate, Dan. We had gotten to know each other through section, playing intramurals together and enjoying the... View Details
- 17 Jan 2018
- Research & Ideas
If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer
that CEOs take home versus average employee pay is taking on added importance in 2018, as public companies in the United States are mandated for the first time to disclose pay ratios between the CEO and... View Details
Keywords: by Dina Gerdeman