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John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business. Between 2017 and 2023 he was the Leonard M. Miller University... View Details

Keywords: health care; health care; health care; health care; health care; health care; health care; health care; health care; health care; health care; health care; health care; health care

25 Feb 2025
Blog Post

Making a Broader Impact with Multiple Disciplines: Santosh Iyer (MBA 2020)

engaging college students in hackathons to tackle real-world challenges, and equipping industry professionals with AI workshops that drive health care innovation. By spanning these levels, Moonshot creates a... View Details

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

experiences. Of course, the COVID-19 pandemic has forced leaders and organizations to reimagine collaboration, the participants said. We have all grown accustomed to the virtual meeting and collaboration tools that global companies are... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

05 Jul 2023
What Do You Think?

How Are Middle Managers Falling Down Most Often on Employee Inclusion?

career. 2. The reliance on policies allowing work away from the office has created new challenges for managers. A better reason backed by research is that organizations are failing to engage their employees. Why? In large part because... View Details

Keywords: by James Heskett

Research Summary

Overview

The Information Age has introduced well-received opportunities to track performance. Fitbits and Fuelbands allow individuals to track their own performance; companies like Uber and leading hospitals help you choose a driver or a doctor based on how others rated... View Details

Keywords: Management Accounting; Disclosure; Performance Measurement; Incentives; Control; Education; Health Industry; Health Industry; Health Industry; Health Industry; Health Industry; United States; Japan; India

Article

Four Things No One Will Tell You About ESG Data

By: Sakis Kotsantonis and George Serafeim

As the ESG finance field and the use of ESG data in investment decision-making continue to grow, the authors seek to shed light on several important aspects of ESG measurement and data. This article is intended to provide a useful guide for the rapidly rising number of... View Details

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07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

This is the second of our three-part "Leading in the Digital Era" series. Read parts one and three. For the past two years, we've been asking executives: Where is your company in its digital journey, and where do you want to go?... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

May–June 2025
Article

Sustainability as a Business-Model Transformation

By: Ivanka Visnjic, Felipe Monteiro and Michael L. Tushman

Many global companies have made public commitments to sustainability targets. Fulfilling these commitments will require firms to transform their business models and organizational architectures. A few pioneers are leading the way, demonstrating that companies can make... View Details

Keywords: Environmental Sustainability; Business Model

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January 2011
Case

Clean Edge Razor: Splitting Hairs in Product Positioning

By: John A. Quelch and Heather Beckham

After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Beauty and Cosmetics Industry

August 9, 2022
Article

Preparing Sales for a Changing Economy: Part 1

By: Frank V. Cespedes

Companies spend more per capita on sales training than any other function, but the return on investment is disappointing. One recent estimate indicates “that 85-90% of sales training fails to translate into a lasting improvement in productivity.” A major reason is... View Details

Keywords: Return On Investment; Sales; Training

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July 2013 (Revised May 2024)
Case

BMVSS: Changing Lives, One Jaipur Limb at a Time

By: Srikant Datar and Saloni Chaturvedi

Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known... View Details

Keywords: Nonprofit Organizations; Financial Condition; Health Care and Treatment; Diversity; Philanthropy and Charitable Giving; Growth and Development Strategy; Health Industry; Health Industry; India; Asia

November 2016 (Revised October 2018)
Case

Augmedix

By: Frank V. Cespedes and Alexandra N. Rachlin

In April 2015, Ian Shakil and Pelu Tran, cofounders of Augmedix, are discussing how to grow their emerging health care startup. The company’s sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing... View Details

Keywords: Entrepreneurial Management; Sales Management; Scaling; Hiring; Pricing; Entrepreneurship; Marketing; Marketing Strategy; Product Marketing; Sales; Technology; Health Industry; United States

26 Sep 2016
Blog Post

An Interview with Corporate Relations Director, Kurt Piemonte

Tell us about your role at HBS. There are two main aspects of my role at HBS — one is to assist MBA students with their job searches and career planning, and the other is to aid companies in their recruiting efforts. I focus on... View Details

Keywords: All Industries

03 Nov 2015
News

Marketers Should Pay Attention to fMRI

09 Jan 2024
In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

will companies and their employees adjust to the new world of AI? Harvard Business School faculty members take a look at emerging AI trends and offer some advice for businesses on how to make the most of this new technology in 2024.... View Details

Keywords: by Rachel Layne; Information Technology

July 2020 (Revised July 2023)
Case

Live Nation and Pharrell Williams

By: Anita Elberse and Kate Christensen

“We’re in business together, and whether we lose a few million dollars or make a few million dollars, let’s do this. If you think you can pull it off, I’m behind you.” Michael Rapino, chief executive officer of Live Nation, the world’s leading live entertainment... View Details

Keywords: Music; Entertainment; Superstars; Talent; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Joint Ventures; Marketing; Strategy; Music Industry

26 Sep 2023
Research & Ideas

Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates

diversity-related recruitment platforms might seem like an easy fix, Jackson cautions against jumping to conclusions or taking a one-size-fits-all approach. She advises companies to challenge their own assumptions by gathering information... View Details

Keywords: by Kristen Senz

2019
Working Paper

Intelligent Design of Inclusive Growth Strategies

By: Robert S. Kaplan, George Serafeim and Eduardo Tugendhat

Improving corporate engagement with society, as advocated in the Business Roundtable’s 2019 statement, should not be viewed as a zero-sum proposition where attention to new stakeholders detracts from delivering shareholder value. Corporate programs for sustainable and... View Details

Keywords: Inclusion; Sustainability; Performance Measures; Environmental Sustainability; Social Issues; Strategy; Governance; Corporate Social Responsibility and Impact; Business and Stakeholder Relations