Publications

22 Feb 2024
Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

Europe’s tougher data privacy regulations went into effect in 2018, they have created complications for companies worldwide. Questions around data privacy will likely become thornier as generative artificial intelligence tools, like... View Details

Keywords: by Rachel Layne; Technology; Information Technology

03 Nov 2015
News

Marketers Should Pay Attention to fMRI

November 2016 (Revised October 2018)
Case

Augmedix

By: Frank V. Cespedes and Alexandra N. Rachlin

In April 2015, Ian Shakil and Pelu Tran, cofounders of Augmedix, are discussing how to grow their emerging health care startup. The company’s sole product, also called Augmedix, streams video of doctor-patient interactions to remote medical scribes, thus freeing... View Details

Keywords: Entrepreneurial Management; Sales Management; Scaling; Hiring; Pricing; Entrepreneurship; Marketing; Marketing Strategy; Product Marketing; Sales; Technology; Health Industry; United States

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

experiences. Of course, the COVID-19 pandemic has forced leaders and organizations to reimagine collaboration, the participants said. We have all grown accustomed to the virtual meeting and collaboration tools that global companies are... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

July 2013 (Revised May 2024)
Case

BMVSS: Changing Lives, One Jaipur Limb at a Time

By: Srikant Datar and Saloni Chaturvedi

Bhagwan Mahaveer Viklang Sahayata Samiti (BMVSS) is an Indian not-for-profit organization engaged in assisting differently-abled persons by providing them with the legendary low-cost prosthesis, the Jaipur Foot, and other mobility-assisting devices, free of cost. Known... View Details

Keywords: Nonprofit Organizations; Financial Condition; Health Care and Treatment; Diversity; Philanthropy and Charitable Giving; Growth and Development Strategy; Health Industry; Health Industry; India; Asia

October 2020 (Revised November 2020)
Case

Digging for Gold: Paulson & Co.'s Activism in the Gold Sector

By: Suraj Srinivasan and Jonah S. Goldberg

The case describes the efforts of hedge fund Paulson & Co to influence corporate governance and improve performance in the gold industry. In an innovative move, the hedge fund led the creation of the Shareholder Gold Council, a consortium of large investors in gold... View Details

Keywords: Board Of Directors; Hedge Funds; Shareholder Activism; Gold; Corporate Governance; Governing and Advisory Boards; Investment Funds; Investment Activism; Performance Improvement; Corporate Accountability; Mining Industry; Canada; United States

John A. Quelch is Executive Vice Chancellor and Distinguished Professor of Social Science at Duke Kunshan University. He is also John DeButts Professor at Duke University's Fuqua School of Business. Between 2017 and 2023 he was the Leonard M. Miller University... View Details

Keywords: health care; health care; health care; health care; health care; health care; health care; health care; health care; health care; health care; health care; health care; health care

25 Feb 2025
Blog Post

Making a Broader Impact with Multiple Disciplines: Santosh Iyer (MBA 2020)

engaging college students in hackathons to tackle real-world challenges, and equipping industry professionals with AI workshops that drive health care innovation. By spanning these levels, Moonshot creates a... View Details

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

This is the second of our three-part "Leading in the Digital Era" series. Read parts one and three. For the past two years, we've been asking executives: Where is your company in its digital journey, and where do you want to go?... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

26 Sep 2016
Blog Post

An Interview with Corporate Relations Director, Kurt Piemonte

Tell us about your role at HBS. There are two main aspects of my role at HBS — one is to assist MBA students with their job searches and career planning, and the other is to aid companies in their recruiting efforts. I focus on... View Details

Keywords: All Industries

12 Jun 2012
First Look

First Look: June 12

customer, there is no value. Instead of using pricing in a way that turns customers into adversaries, companies can use it to enlarge the pie. That means viewing customers as partners in value creation-a collaboration that increases... View Details

Keywords: Sean Silverthorne

Article

Four Things No One Will Tell You About ESG Data

By: Sakis Kotsantonis and George Serafeim

As the ESG finance field and the use of ESG data in investment decision-making continue to grow, the authors seek to shed light on several important aspects of ESG measurement and data. This article is intended to provide a useful guide for the rapidly rising number of... View Details

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21 Nov 2023
Op-Ed

The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?

In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details

Keywords: by Geoffrey Jones; Beauty & Cosmetics

09 Jan 2024
In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

will companies and their employees adjust to the new world of AI? Harvard Business School faculty members take a look at emerging AI trends and offer some advice for businesses on how to make the most of this new technology in 2024.... View Details

Keywords: by Rachel Layne; Information Technology

July 2020 (Revised July 2023)
Case

Live Nation and Pharrell Williams

By: Anita Elberse and Kate Christensen

“We’re in business together, and whether we lose a few million dollars or make a few million dollars, let’s do this. If you think you can pull it off, I’m behind you.” Michael Rapino, chief executive officer of Live Nation, the world’s leading live entertainment... View Details

Keywords: Music; Entertainment; Superstars; Talent; Labor Economics; General Management; Music Entertainment; Media; Talent and Talent Management; Joint Ventures; Marketing; Strategy; Music Industry

August 9, 2022
Article

Preparing Sales for a Changing Economy: Part 1

By: Frank V. Cespedes

Companies spend more per capita on sales training than any other function, but the return on investment is disappointing. One recent estimate indicates “that 85-90% of sales training fails to translate into a lasting improvement in productivity.” A major reason is... View Details

Keywords: Return On Investment; Sales; Training

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16 Dec 2014
First Look

First Look: December 16

opposed to increased levels of funding from the governments. Analyses of 2011 and 2012 state pension reforms confirm that states opposed to accounting reform are more likely to cut pension benefits. Download working paper: http://ssrn.com/abstract=2533492 How Should We... View Details

Keywords: Sean Silverthorne

05 Jul 2023
What Do You Think?

How Are Middle Managers Falling Down Most Often on Employee Inclusion?

career. 2. The reliance on policies allowing work away from the office has created new challenges for managers. A better reason backed by research is that organizations are failing to engage their employees. Why? In large part because... View Details

Keywords: by James Heskett

May–June 2025
Article

Sustainability as a Business-Model Transformation

By: Ivanka Visnjic, Felipe Monteiro and Michael L. Tushman

Many global companies have made public commitments to sustainability targets. Fulfilling these commitments will require firms to transform their business models and organizational architectures. A few pioneers are leading the way, demonstrating that companies can make... View Details

Keywords: Environmental Sustainability; Business Model

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