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  • All HBS Web  (1,853)
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  • June 2023
  • Exercise

Clash of Two Giants Simulation Exercise Instructions

By: Feng Zhu and Marco Iansiti
Many markets are organized around platforms that connect consumers with complimentary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details
Keywords: Platform Strategies; Technology Platform; Customer Acquisition; Network Effects; Digital Platforms; Marketplace Matching; Strategy
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Zhu, Feng, and Marco Iansiti. "Clash of Two Giants Simulation Exercise Instructions." Harvard Business School Exercise 623-092, June 2023.
  • September 2016 (Revised January 2020)
  • Case

Pebble: Wearables Pioneer

By: David Yoffie and Allison Ciechanover
In the summer of 2016, wearables “wunderkind” and Pebble founder and CEO, Eric Migicovsky, was pleased with the young startup’s success in the five years since its founding. The Silicon Valley–based company had recently shipped its two millionth smartwatch; held the... View Details
Keywords: Competition; Strategy; Innovation Strategy; Product; Information Technology; Technological Innovation; Business Startups; Technology Industry; United States; California
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Yoffie, David, and Allison Ciechanover. "Pebble: Wearables Pioneer." Harvard Business School Case 717-414, September 2016. (Revised January 2020.)
  • January 2008 (Revised December 2011)
  • Case

Inner Mongolia Yili Group: China's Pioneering Dairy Brand

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
Setting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against... View Details
Keywords: Global Strategy; Globalized Markets and Industries; Growth and Development Strategy; Brands and Branding; Competition; Agriculture and Agribusiness Industry; China
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Abrami, Regina M., William C. Kirby, F. Warren McFarlan, and Tracy Yuen Manty. "Inner Mongolia Yili Group: China's Pioneering Dairy Brand." Harvard Business School Case 308-052, January 2008. (Revised December 2011.)
  • 17 Apr 2014
  • HBS Seminar

Paul Healy, Harvard Business School

    The Transparency Trap

    To get people to be more creative and productive, managers increase transparency with open workspaces and access to real-time data. But my research shows that less-transparent work environments can actually yield more-transparent employees who solve problems more... View Details

    • 06 Nov 2023
    • Research & Ideas

    Did You Hear What I Said? How to Listen Better

    flourish and thrive.” After all, people are good at faking when they are paying attention to others, consciously or not, smiling and nodding when they are really thinking about their favorite streaming show or the football game they... View Details
    Keywords: by Michael Blanding
    • Program

    Strategic Perspectives in Nonprofit Management

    game and create organizations that can thrive in the midst of change. Exploring crucial concepts and skills for nonprofit leadership, this program will prepare you to strengthen management and accountability while leading the evolution... View Details

      Julian De Freitas

      Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

      Keywords: video games; video games; video games; video games; video games; video games; video games; video games; video games; video games
      • November 2024
      • Supplement

      AlphaGo (C): Birth of a New Intelligence

      By: Shikhar Ghosh and Shweta Bagai
      This case, the final of a three-part series, explores DeepMind's pivotal transition from mastering games to solving real-world scientific challenges. In December 2020, DeepMind's AI system AlphaFold 2 achieved a breakthrough by solving protein folding—a 50-year-old... View Details
      Keywords: Autonomy; Deep Learning; Drug Discovery; Healthcare Innovation; Neural Networks; Scientific Research; Technology Startup; AI and Machine Learning; Technological Innovation; Research and Development; Business Model; Business Strategy; Open Source Distribution; Technology Industry; United States
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      Ghosh, Shikhar, and Shweta Bagai. "AlphaGo (C): Birth of a New Intelligence." Harvard Business School Supplement 825-075, November 2024.
      • June 2002
      • Case

      Vans: Skating on Air

      By: Youngme E. Moon and David Kiron
      Vans is best known for selling footwear and apparel to skateboarders, surfers, and other alternative sports athletes. In April 2002, Gary Schoenfeld, the CEO, is facing a number of challenges. With respect to footwear, he must decide what to do about two product lines... View Details
      Keywords: Brands and Branding; Product Launch; Demand and Consumers; Product Development; Value Creation; Apparel and Accessories Industry; Retail Industry; California
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      Moon, Youngme E., and David Kiron. "Vans: Skating on Air." Harvard Business School Case 502-077, June 2002.
      • February 2002 (Revised December 2003)
      • Exercise

      Incentives Game, The

      By: Jason R. Barro, Brian J. Hall and Jonathan Lim
      This exercise provides an opportunity to gain insight about designing, negotiating, and responding to incentives. The setting is investment management. A class is divided into a certain number of investment firms. Each company has one CEO and begins with four portfolio... View Details
      Keywords: Motivation and Incentives; Compensation and Benefits; Investment; Management
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      Barro, Jason R., Brian J. Hall, and Jonathan Lim. "Incentives Game, The." Harvard Business School Exercise 902-197, February 2002. (Revised December 2003.)
      • 22 Mar 2011
      • Working Paper Summaries

      Platform Competition under Asymmetric Information

      Keywords: by Hanna Halaburda & Yaron Yehezkel; Technology
      • November 2024
      • Supplement

      AlphaGo (B): Birth of a New Intelligence

      By: Shikhar Ghosh and Shweta Bagai
      This case, the second in a three-part series, explores DeepMind's evolution from developing game-specific AI to more generalized learning systems. Following AlphaGo's 2017 victory over the Go world champion, DeepMind introduced two revolutionary systems that eliminated... View Details
      Keywords: AI and Machine Learning; Games, Gaming, and Gambling; Technological Innovation; Disruptive Innovation; Innovation Leadership; Information Technology Industry; United States; Russia; China
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      Ghosh, Shikhar, and Shweta Bagai. "AlphaGo (B): Birth of a New Intelligence." Harvard Business School Supplement 825-074, November 2024.
      • 2016
      • Conference Paper

      The Pressing Game: Optimal Defensive Disruption in Soccer

      By: Iavor I. Bojinov and Luke Bornn
      Soccer, the most watched sport in the world, is a dynamic game where a team’s success relies on both team strategy and individual player contributions. Passing is a cardinal soccer skill and a key factor in strategy development; it helps the team to keep the ball... View Details
      Keywords: Soccer; Strategy; Disruption
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      Bojinov, Iavor I., and Luke Bornn. "The Pressing Game: Optimal Defensive Disruption in Soccer." Paper presented at the MIT Sloan School of Management, Cambridge, MA, March 2016.
      • December 2018 (Revised August 2019)
      • Case

      Super Bowl Storytelling

      By: Shelle Santana and Jill Avery
      The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details
      Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Advertising Industry; Media and Broadcasting Industry; Sports Industry; United States; North America
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      Santana, Shelle, and Jill Avery. "Super Bowl Storytelling." Harvard Business School Case 519-041, December 2018. (Revised August 2019.)
      • Web

      Placement - Doctoral

      Advisors: Alison Wood Brooks (Chair), N/A, Lindred Greer , and Ethan Burris Evan DeFilippis Organizational Behavior, 2023 Placement: Harvard University, Department of Psychology, Greene Lab, Post-Doctoral Fellow Dissertation: Defusing Political Animosity with a... View Details

        Anita Elberse

        Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

        Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

        Keywords: home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games; home video games
        • November–December 2013
        • Article

        The Dynamic Effects of Bundling as a Product Strategy

        By: Timothy Derdenger and Vineet Kumar
        Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in consumer valuations make bundling more or less effective? Does bundling serve as a complement or substitute... View Details
        Keywords: Product Strategy; Bundling; Complementary Goods; Marketing; Strategy; Video Game Industry
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        Derdenger, Timothy, and Vineet Kumar. "The Dynamic Effects of Bundling as a Product Strategy." Marketing Science 32, no. 6 (November–December 2013): 827–859.
        • TeachingInterests

        Marketing Models Doctoral Seminar

        This course is a doctoral level course on Quantitative Marketing. We will cover methodological as well as substantive topics this semester. Methodological topics include: Choice models, Entry and Exit models, Dynamic structural models, Bayesian estimation methods... View Details

        • March 2013
        • Article

        For Mobile Devices, Think Apps, Not Ads

        By: Sunil Gupta
        Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to... View Details
        Keywords: Applications and Software; Advertising; Mobile and Wireless Technology; Innovation and Invention
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        Gupta, Sunil. "For Mobile Devices, Think Apps, Not Ads." Harvard Business Review 91, no. 3 (March 2013).
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