Publications

June 2003
Case

In-N-Out Burger

By: Youngme E. Moon, Lucy Cummings, Sonali Sampat, Sam Thakarar and Kerry Herman

In-N-Out Burger is a fast-food chain with 171 company-owned locations in three states--California, Nevada, and Arizona. It has an extremely hardcore customer base and the company appears to be in good financial health. The primary issue in this case concerns expansion:... View Details

Keywords: Customer Relationship Management; Profit; Leadership Development; Brands and Branding; Product Marketing; Distribution; Expansion; Food and Beverage Industry; Arizona; California; Nevada

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

actionable strategies, this guide is tailor-made for the ambitious young professional who is eager not just to navigate but to conquer today’s workplace. Guide to Foods of México: Discover the Delights of Mexican View Details

Keywords: Publishing Industries (except Internet); Information

12 Mar 2021
News

My Favorite Case

get intimidated, which served me well throughout my career in Fortune 500 companies, startups, and now as an entrepreneur. That case was the fork in the road of my career, and I have been in marketing ever since. It gave me confidence to... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

2023
Working Paper

The Impact of Unionization on Consumer Perceptions of Service Quality: Evidence from Starbucks

By: Isamar Troncoso, Minkyung Kim, Ishita Chakraborty and SooHyun Kim

The US has seen a rise in union movements, but their effects on service industry marketing outcomes like customer satisfaction and perceptions of service quality remain understudied. In this paper, we empirically study the impact on customer satisfaction and... View Details

Keywords: Labor Unions; Customer Satisfaction; Perception; Public Opinion; Employees; Food and Beverage Industry

SSRN

07 May 2024
Blog Post

Opportunity to Offset Travel Emissions with Carbon Credits that Meet HBS Criteria

Global, meaning they are more likely to deliver their expected GHG reductions (see FAQ for more detail). Calyx Global is a stringent carbon credit rating organization ranked as the best by Carbon Market Watch and recommended by Harvard’s... View Details

June 1999 (Revised December 2003)
Case

Snapple

By: John A. Deighton

Tells the story of Snapple's rise and fall, and poses the question "Can it recover?" Many soft-drink brands flourished in the 1980s serving New York's Yuppies, but only Snapple made the big time. It went from local to national success and was poised to go international... View Details

Keywords: Strategic Planning; Industry Growth; Failure; Brands and Branding; Food and Beverage Industry

23 Mar 2010
First Look

First Look: March 23

marketing department have been built "from the ground up" to address fundamental changes in retail structure and consumer behavior. Can the Diamond model be successfully applied to other food... View Details

Keywords: Martha Lagace

14 Nov 2007
First Look

First Look: November 14, 2007

Supplements the case "Nestle's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition." Purchase this supplement: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=907402 A... View Details

Keywords: Martha Lagace

05 Jun 2009
What Do You Think?

What Does Slower Economic Growth Really Mean?

it isn't. That is like saying that all apples are just that, apples." A rich discussion centered around a proposition raised by Colin Moore that more "stable" or "sustainable" forms of growth, for example food... View Details

Keywords: by Jim Heskett; Financial Services; Construction; Real Estate

10 Jan 2011
Research & Ideas

Is Groupon Good for Retailers?

sales tax can be complicated: if a customer pays $20 to eat food that costs $35 at a restaurant's menu prices, should the customer pay sales tax on $20 or $35? (In Massachusetts, the Department of Revenue has confirmed the former—though... View Details

Keywords: by Carmen Nobel; Advertising; Technology

11 Dec 2018
First Look

New Research and Ideas, December 11, 2018

2018 Oxford University Press Food Citizenship: Food System Advocates in an Era of Distrust By: Goldberg, Ray A. Abstract—The global food system is the largest segment of the... View Details

Keywords: Dina Gerdeman

30 Oct 2019
Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

When Munchery announced in January that it would join the compost heap of food delivery startups, the San Francisco company burned customers, suppliers, and investors that included Oscar-winning actors Jared Leto and Marisa Tomei. In its... View Details

Keywords: by Danielle Kost

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54823 June 2018 Strategy Science Integrated Strategy: Residual Market and Exchange Imperfections as the Foundation of Sustainable Competitive Advantage By: Oberholzer-Gee,... View Details

Keywords: by Sean Silverthorne

03 Sep 2013
First Look

First Look: September 3

Publications August 2013 The Accounting Review (forthcoming) Do Analysts Follow Managers Who Switch Companies? An Analysis of Relationships in the Capital Markets By: Brochet, Francois, Gregory S. Miller, and Suraj Srinivasan... View Details

Keywords: Sean Silverthorne

13 Mar 2018
First Look

March 13, 2018

systematically examined. This contempt for business groups in mature market settings stands in sharp contrast to the intensive research that has been conducted on other major models of large modern enterprises in those economies, such as... View Details

Keywords: Sean Silverthorne

September 2011 (Revised December 2012)
Case

Pepsi-Lipton Brisk

By: Thales S. Teixeira and Alison Caverly

This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details

Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry

24 Jul 2007
First Look

First Look: July 24, 2007

waste into by-product. In some cases, when the markets for the primary and by-products are "separable," it is optimal to convert only a portion of the waste into by-product and disposing of the rest. In other cases, when the... View Details

Keywords: Martha Lagace

2023
Working Paper

The Benefits of Revealing Race: Evidence from Minority-owned Local Businesses

By: Abhay Aneja, Michael Luca and Oren Reshef

Is there latent demand to support Black-owned businesses? To explore, we analyze a new feature that made it easier to identify Black-owned restaurants on a large online platform. We find that labeling restaurants as “Black-owned” increased customer engagement and... View Details

Keywords: Black-owned Businesses; Race; Prejudice and Bias; Ownership; Knowledge Dissemination; Digital Platforms; Consumer Behavior; Food and Beverage Industry