• June 2018
• Supplement

Valuing Snap After the IPO Quiet Period (B)

By: Marco Di Maggio and Benjamin C. Esty

Analyzes Snap’s value and analyst recommendations following the events described in the (A) case. View Details

Keywords: Sell-side Analysts; Underwriters; Investment Banking; Social Network; Discounted Cash Flow; Cost Of Capital; Conflicts Of Interest; Corporate Governance; Advertising; Quiet Period; Business Startups; Digital Marketing; Initial Public Offering; Information Infrastructure; Valuation; Venture Capital; Forecasting and Prediction; Social Media; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States; California

Citation

Purchase

Related

Di Maggio, Marco, and Benjamin C. Esty. "Valuing Snap After the IPO Quiet Period (B)." Harvard Business School Supplement 218-096, June 2018.

• 12 Jan 2010
• First Look

First Look: Jan. 12

success, market reaction, and merger waves. Offer prices are biased towards the 52-week high, a highly salient but largely irrelevant past price, and the modal offer price is exactly that reference price. An offer's probability of... View Details

Keywords: Martha Lagace

• Web

Global Activities 2020-2021 - Global Activities 2021

Creating Emerging Markets project, Professor Victoria Ivashina, faculty chair of the Middle East and North Africa Region, interviewed Madame Ouided Bouchamaoui (pictured), the co-laureate of the 2015 Nobel Peace Prize and a board member... View Details

• 01 Dec 2011
• News

Knowing the Score

always wind up being the best operators of a new business. I have been fascinated with ways companies brand themselves ever since my first-year Marketing class. That exposure informed many of my interview questions aimed at exploring... View Details

Keywords: James Andrew Miller; Organizational Behavior; Arts, Entertainment; Arts, Entertainment

• 21 Jul 2010
• News

Mad Men, the Early Era

to a happier, more fulfilling life was as much a part of the marketing equation 75 years ago as it today, even if that fantasy looks quite a bit different. In 1935, HBS purchased half of the 250 prints featured in the exhibit (the... View Details

Keywords: photography; Arts, Entertainment; Arts, Entertainment

• 01 Dec 2015
• News

Alumni and Faculty Books for December 2015

start and grow their own business. The president of the worldwide MIT Alumni Association, he brings an insider’s view based on three decades of successful, serial entrepreneurship in Silicon Valley. His book combines practical principles, View Details

• September 2019 (Revised September 2019)
• Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

Related

Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)

• 14 May 2008
• Research & Ideas

Getting Down to the Business of Creativity

Ping-Pong table is always welcome, but what Amabile and Kramer discovered was much simpler: People have their best days and do their best work when they are allowed to make progress. “Users tend to pick up on needs that folks sitting back in the View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

• 01 Mar 2012
• News

Reinventing Radio Days

Kennedy Main article: Where Innovation Rules As a kid, Joe Kennedy (MBA 1985) got hooked early on the magic of radio, listening in bed at night to a crystal set he had built himself. Radio returned to his life in 2004 when—after an 11-year stint in View Details

Keywords: Garry Emmons; internet radio; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

• 10 Jul 2000
• Research & Ideas

Cable TV: From Community Antennas to Wired Cities

about 400 such systems with a total of 150,000 subscribers. Thus, cable TV was born of necessity very shortly after the mass market for television broadcasting began to grow. 3 The first CATV systems carried only three channels, which... View Details

Keywords: by Thomas R. Eisenmann; Entertainment & Recreation; Entertainment & Recreation; Entertainment & Recreation

• 04 Oct 2011
• First Look

First Look: October 4

http://www.hbs.edu/research/pdf/12-019.pdf Market Interest in Nonfinancial Information Authors:Robert G. Eccles, Michael P. Krzus, and George Serafeim An abstract is unavailable at this time. Download the paper:... View Details

Keywords: Sean Silverthorne

• 20 Apr 2016
• Research & Ideas

When CEOs Become Activists

debate about gay rights in Indiana” To investigate, Toffel and Chatterji designed an experiment to gauge whether mentioning Cook’s concerns about the RFRA influenced public support for the law, and whether Cook’s opinion affected consumers’ intent to buy Apple... View Details

Keywords: by Carmen Nobel; Technology; Publishing

• 29 Jan 2014
• Research & Ideas

Super Bowl Ads for Multitaskers

looking at. Increasingly, viewers are doubling up on entertainment with a second media device in their hand or on their lap to complement—and compete—with the television. In 2012, Nielsen found that close to 40 percent of smartphone and... View Details

Keywords: by Michael Blanding; Advertising; Sports