Publications

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January 2011
Supplement

BBC America Showreel, Fall 2007

By: John A. Quelch

HD-TV ad clips of Fall 2007 television show line up from BBC America. View Details

Keywords: Global Strategy; Television Entertainment; Brands and Branding; Media and Broadcasting Industry; United Kingdom; United States

November 2002 (Revised November 2006)
Case

Tax-Motivated Film Financing at Rexford Studios

By: Mihir A. Desai, Gabriel J. Loeb and Mark Veblen

The head of production for Rexford Studios must analyze the terms and value consequences of an international financing involving a German film fund. The financing involves a sale-leaseback structure where international tax rules give rise to a sizable economic pie that... View Details

Keywords: International Finance; Financing and Loans; Taxation; Cash Flow; Financial Strategy; Financial Management; Competition; Film Entertainment; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Germany

17 Jun 2016
Op-Ed

Companies Need to Start Marketing Security to Customers

But the brand identified with family friendly fun and entertainment in the Magic Kingdom has taken a tragic knock to its credibility. No doubt consumers will ask more questions, at least in the short-term, and Disney will order a... View Details

Keywords: by John A. Quelch; Entertainment & Recreation

September 2017 (Revised June 2019)
Case

The ABN AMRO World Tennis Tournament

By: Anita Elberse and Saskia Van Rheenen

Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any... View Details

Keywords: Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent and Talent Management; Negotiation; Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry

1998
Working Paper

Governance and Risk Taking in the U.S. Cable Television Industry

By: Thomas R. Eisenmann

Keywords: Governance; Risk Management; Television Entertainment; Media and Broadcasting Industry; United States

November 1981 (Revised December 1992)
Case

Gotham Giants

The owner of a professional baseball team is trying to figure out if promotions are having an effect on ticket sales, and if televising games is hurting attendance. He considers renegotiating the television contract. View Details

Keywords: Marketing Strategy; Sports; Television Entertainment; Sports Industry

1998
Article

Governance and Risk Taking in the U.S. Cable Television Industry

By: T. R. Eisenmann

Keywords: Governance; Risk and Uncertainty; Television Entertainment; Media and Broadcasting Industry

Find at Harvard

October 2015
Case

BandPage (A)

By: Karim R. Lakhani, Colin Maclay and Greta Friar

BandPage CEO James "J" Sider is about to receive results from BandPage's targeted advertising campaign on music streaming service Rhapsody and learn whether BandPage's strategy to improve ad click through rates and generate revenue has succeeded. BandPage, which began... View Details

Keywords: Digital Innovation; Digital Music; Digital Marketing; Mobile Marketing; Technological Innovation; Marketing Communications; Music Entertainment; Mobile Technology; Music Industry

October 2008 (Revised November 2008)
Case

Miles Davis: Kind of Blue

Examines how successful companies can “jump to the next S-curve” through an analogy to the life's work of Miles Davis, especially his paradigm-shattering Kind of Blue album in 1959. Students consider how and why Davis, who had already proven he was tops in his field,... View Details

Keywords: Disruptive Innovation; Creativity; Music Entertainment; Music Industry

June 1988
Case

American Repertory Theatre--1988

American Repertory Theatre (ART) is one of the premier resident theatres in the United States. ART has been successful in following its vision, which is to advance the art of theatre by creating an ideal working environment for artists and promoting very high quality... View Details

Keywords: Mission and Purpose; Success; Theater Entertainment; Fine Arts Industry; United States

Find at Harvard

April 2007
Supplement

Dataset for "Clear Channel Communications, Inc." (CW)

By: Felix Oberholzer-Gee

Keywords: Media; Entertainment; Media and Broadcasting Industry

February 2005
Case

L. Londell McMillan (A)

On the plane back to New York City, L. Londell McMillan focused on the music on his headphones, the latest offering from his friend and long-time client, Prince Rogers Nelson--the artist known as "Prince." McMillan and Prince had spent several days contemplating a... View Details

Keywords: Contracts; Music Entertainment; Product Marketing; Music Industry

01 Mar 2008
News

He’s Back

Wesleyan, he returned three punts for touchdowns and led the NCAA’s Division III in average punt-return yards his senior year), Robinson returns to his former stomping grounds at a busy time. Several big projects are in progress: a $2 billion shopping and View Details

Keywords: Arts, Entertainment; Arts, Entertainment

March 2021
Supplement

Sky Deutschland - Bidding for Sports Rights (B)

By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany

March 2021
Case

Sky Deutschland - Bidding for Sports Rights (A)

By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany