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  • June 2025 (Revised July 2025)
  • Case

Full-Funnel Advertising on TikTok

By: Jeremy Yang, Ayelet Israeli and Alexis Lefort
In 2025 TikTok is working to grow its brand and performance advertising business, along with a new integrated full-funnel solution. As an emerging media platform with unique ad formats and user behavior in a privacy-first environment, TikTok faces both significant... View Details
Keywords: Social Media; Growth and Development Strategy; Advertising; Brands and Branding; Digital Marketing; Measurement and Metrics
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Yang, Jeremy, Ayelet Israeli, and Alexis Lefort. "Full-Funnel Advertising on TikTok." Harvard Business School Case 525-065, June 2025. (Revised July 2025.)
  • December 2022
  • Technical Note

Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework

By: George Serafeim
The transition to a low carbon economy introduces many risks and opportunities for businesses. Risks emerge from regulatory actions, such as carbon taxes and cap and trade systems, technological innovation that develop alternatives for customers making existing... View Details
Keywords: Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Risk Management; Competitive Dynamics; Business Analysis; Climate Change; Accounting; Finance; Valuation; Business and Shareholder Relations; Technological Innovation; Transition; Product Positioning; Renewable Energy; Analysis
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Serafeim, George. "Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework." Harvard Business School Technical Note 123-014, December 2022.
  • Teaching Interest

Overview

I taught for five years in the first-year MBA course, Business, Government, and the International Economy. I now teach Globalization and Emerging Markets to second-year MBAs, as well as an executive education module on global economics in the Owner/President Management... View Details
  • 2013
  • Working Paper

How Does Risk Management Influence Production Decisions? Evidence from a Field Experiment

By: Shawn Cole, Xavier Gine and James Vickery
Weather is a key source of income risk, particularly in emerging market economies. This paper uses a randomized controlled trial involving a sample of Indian farmers to study how an innovative rainfall insurance product affects production decisions. We find that... View Details
Keywords: Risk Management; Production; Weather; Insurance; Emerging Markets; Agribusiness; Insurance Industry; Agriculture and Agribusiness Industry; India
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Cole, Shawn, Xavier Gine, and James Vickery. "How Does Risk Management Influence Production Decisions? Evidence from a Field Experiment." Harvard Business School Working Paper, No. 13-080, March 2013. (Revised September 2014.)
  • 2007
  • Working Paper

Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
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Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
  • 18 Feb 2017
  • News

We are in a deglobalization period: Business historian Geoffrey G. Jones

  • November 2000
  • Exercise

Atlantis-Biovent Negotiation: Confidential Instructions for Atlantis

By: Michael A. Wheeler
This two-party exercise illustrates bidding strategy in the context of settling a large insurance claim. Specifically, the claimant (Biovent) and the insurer (Atlantis) are asked to submit confidential offers to a dispute resolution Web site that will determine whether... View Details
Keywords: Insurance; Bids and Bidding; Digital Platforms; Negotiation Process; Conflict and Resolution; Strategy; Internet and the Web
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Wheeler, Michael A. "Atlantis-Biovent Negotiation: Confidential Instructions for Atlantis." Harvard Business School Exercise 801-262, November 2000.
  • January 2021 (Revised October 2021)
  • Case

eToro: Building the World's Largest Social Trading Network

By: Elie Ofek and Danielle Golan
Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make... View Details
Keywords: Social Trading Platform; Investment; Social and Collaborative Networks; Marketing Strategy; Expansion; Digital Platforms
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Ofek, Elie, and Danielle Golan. "eToro: Building the World's Largest Social Trading Network." Harvard Business School Case 521-057, January 2021. (Revised October 2021.)

    Shikhar Ghosh

    Shikhar Ghosh is a Professor of Management Practice in the Entrepreneurial Management Unit. He currently teaches in the elective curriculum and is the course head for 3 Technologies that will Change the World. Shikhar received the Apgar Award for innovation in... View Details

    • 2019
    • Chapter

    Origins and Development of Global Business

    By: Geoffrey Jones
    This chapter explores how business enterprises have been powerful actors in the spread of global capitalism between 1840 and the present day. Emerging out of the industrialized Western economies, global firms created and co-created markets and ecosystems through their... View Details
    Keywords: Global Business; Multinational; Globalization; Business History; Strategy; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
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    Jones, Geoffrey. "Origins and Development of Global Business." Chap. 2 in The Routledge Companion to the Makers of Global Business, edited by Teresa da Silva Lopes, Christina Lubinski, and Heidi J.S. Tworek, 17–34. New York: Routledge, 2019.
    • 08 Jun 2012
    • Working Paper Summaries

    Location Choices Under Strategic Interactions

    Keywords: by Juan Alcacer
    • May 2016 (Revised March 2017)
    • Teaching Note

    The Road to Kolkata: NH-34 and PPP in India

    By: Sid Yog and Ben Eppler
    It is May 2014 and construction of road NH-34 has been fraught with difficulties, but HCON CEO Arjun Dhawan can see the light at the end of the tunnel. Land acquisition is finally nearing completion throughout the entire stretch, and one parcel is almost ready to begin... View Details
    Keywords: Private Ownership; Partners and Partnerships; Construction; Emerging Markets; Infrastructure; Public Ownership; Construction Industry; India
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    Yog, Sid, and Ben Eppler. "The Road to Kolkata: NH-34 and PPP in India." Harvard Business School Teaching Note 216-065, May 2016. (Revised March 2017.)
    • November 2018 (Revised April 2019)
    • Case

    Zespri Grows

    By: David E. Bell and Natalie Kindred
    Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but... View Details
    Keywords: Agribusiness; Kiwi; Kiwifruit; Agriculture; Global Supply Chain; Branding; Produce; Coordinated Industry Structure; Industry Coordination; Countercyclical Supply; New Product Development; Product Strategy; Differentiation; Food; Quality; Trade; Brands and Branding; Marketing; Strategy; Global Strategy; Change Management; Organizational Change and Adaptation; Globalization; Globalized Firms and Management; Competitive Strategy; Resource Allocation; Product Development; Agriculture and Agribusiness Industry; Consumer Products Industry; Food and Beverage Industry; New Zealand
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    Bell, David E., and Natalie Kindred. "Zespri Grows." Harvard Business School Case 519-047, November 2018. (Revised April 2019.)
    • January 2025
    • Case

    Untapped Global: Financing Africa's Missing Middle

    By: Raymond Kluender and Emanuele Colonnelli
    In November 2024, Jim Chu, founder and CEO of Untapped Global, faced mounting internal tensions over the company’s strategic direction. Untapped had developed a data-driven revenue-based financing (RBF) model to address the “missing middle” problem—the $5.2 trillion... View Details
    Keywords: Social Entrepreneurship; Venture Capital; Working Capital; Private Equity; Financial Strategy; Microfinance; International Finance; Currency Exchange Rate; Profit Sharing; Revenue; Developing Countries and Economies; Economic Growth; Emerging Markets; Mission and Purpose; Small Business; Entrepreneurial Finance; Banking Industry; Financial Services Industry; Information Technology Industry; Technology Industry; Africa; Nigeria; South Africa; Kenya; Uganda; California; San Francisco
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    Kluender, Raymond, and Emanuele Colonnelli. "Untapped Global: Financing Africa's Missing Middle." Harvard Business School Case 825-056, January 2025.
    • Research Summary

    Reverse Innovation

    VG and Chris Trimble reveal a bold discovery with far-reaching implications in REVERSE INNOVATION: Create Far From Home, Win Everywhere (Harvard Business Review Press; April 10, 2012;... View Details

    • 17 Jan 2017
    • First Look

    First Look at New Research: January 17

    that have survived over generations. How are firms in weak institutional environments able to persist over time? Motivated by 69 interviews with leaders of emerging market firms with histories spanning... View Details
    Keywords: Sean Silverthorne
    • August 2008
    • Case

    The Chubb Corporation in China

    By: Li Jin, Michael Shih-ta Chen and Aldo Sesia
    The Chubb Corporation, headquartered in the U.S., was the holding company for a number of property and casualty insurance companies which operated in 29 countries. In 1979, the Chinese government, as part of its "reform and open" policy invited a delegation of Chubb... View Details
    Keywords: Insurance; Globalized Firms and Management; Growth and Development Strategy; Emerging Markets; Market Entry and Exit; Business and Government Relations; Insurance Industry; China; United States
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    Jin, Li, Michael Shih-ta Chen, and Aldo Sesia. "The Chubb Corporation in China." Harvard Business School Case 209-021, August 2008.
    • January 2003 (Revised September 2007)
    • Background Note

    A Note on Racing to Acquire Customers

    By: Thomas R. Eisenmann
    Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details
    Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition
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    Eisenmann, Thomas R. "A Note on Racing to Acquire Customers." Harvard Business School Background Note 803-103, January 2003. (Revised September 2007.)
    • March 2007 (Revised March 2008)
    • Case

    Chiaphua Group Vietnam

    By: Nicolas P. Retsinas and Michael Shih-ta Chen
    As part of its expansion and diversification strategy, the Chiaphua Group explored real estate investments in emerging markets. The Group was one of the largest privately held company groups based in Hong Kong, with international investments in a variety of... View Details
    Keywords: Investment; Governing Rules, Regulations, and Reforms; Laws and Statutes; Emerging Markets; Market Entry and Exit; Business and Government Relations; Diversification; Hong Kong
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    Retsinas, Nicolas P., and Michael Shih-ta Chen. "Chiaphua Group Vietnam." Harvard Business School Case 207-090, March 2007. (Revised March 2008.)
    • December 2011 (Revised January 2012)
    • Supplement

    Pierre Frankel in Moscow (C): Results

    By: Rosabeth Moss Kanter and Matthew Bird
    After 18 months as the deputy managing director of a global technology company's Russia subsidiary, a young and upcoming French executive prepared to hand over leadership. The executive reflected on what he had achieved and how as he considered next steps. He wanted to... View Details
    Keywords: Management Succession; Personal Development and Career; Manufacturing Industry; Technology Industry; Moscow
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    Kanter, Rosabeth Moss, and Matthew Bird. "Pierre Frankel in Moscow (C): Results." Harvard Business School Supplement 312-072, December 2011. (Revised January 2012.)
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