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  • 04 Feb 2022
  • News

Professor Sunil Gupta: Framework

    Linda A. Hill

    Linda A. Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School and Faculty Chair of the Leadership Initiative. Hill is regarded as one of the top experts on leadership and innovation. Hill is... View Details

      Elie Ofek

      Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details

      Keywords: internet; media; high technology; consumer products
      • March 2022 (Revised August 2022)
      • Case

      LooksRare: The Decentralized, Tokenized, NFT Marketplace

      By: Scott Duke Kominers, Shai Bernstein and George Gonzalez
      LooksRare launched a decentralized and anonymous organization to compete against NFT marketplace leader OpenSea. By launching its own cryptocurrency, LooksRare attempted to lure users with a digital rewards program. The nature of the organization and its business... View Details
      Keywords: NFTs; Alternative Assets; Blockchain; Cryptocurrency; Customer Relationship Management; Market Entry and Exit; Business Model; Marketing
      Related
      • 19 Sep 2023
      • Research & Ideas

      What Chandrayaan-3 Says About India's Entrepreneurial Approach to Space

      South Asia Institute and Jorge Paulo Lemann Professor at Harvard Business School, has been studying and writing about India’s space program for many years and is part of a space research working group led Professor Matt Weinzierl at the... View Details
      Keywords: by Clea Simon, Harvard Gazette; Aerospace
      • 08 Feb 2017
      • Video

      Francesca Ioffreda, MBA 2017

        Willy C. Shih

        Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

        Keywords: digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging; digital imaging
        • 25 Feb 2019
        • News

        Announcing The Case Centre’s* Award and Competition Winners 2019

        • November 2014
        • Case

        Taryn Rose Launches Dresr: Street Marketing a Luxury Brand

        By: Lena G. Goldberg, Marcel Saucet and Christine Snively
        Serial entrepreneur and shoe designer Taryn Rose, M.D., prepared to launch a new e-commerce platform, Dresr, which would connect shoppers with tastemakers online. Dresr would bring the service element found in brick and mortar luxury stores into the online shopping... View Details
        Keywords: E-commerce; Online Platforms; Online Marketing; Footwear; Legal Aspects Of Business; Street Marketing; Entrepreneurship; Internet and the Web; Luxury; Marketing Strategy; Digital Platforms; Legal Liability; Fashion Industry; Technology Industry
        Related
        • 21 Apr 2016
        • News

        Media houses must think beyond content: Bharat Anand

        • 20 Aug 2012
        • News

        Manufacturing

        • Profile

        Jason A. Kilar

        interviewed with Bezos in a professor’s office, flew to Seattle a week later, and accepted a job offer on the spot. He thought he would stay for two years but he spent the next nine years working alongside Bezos whom he called “the single greatest View Details

          Trang Nguyen

          Trang Nguyen is a student at the Ph.D. Business Administration program jointly offered by Harvard Business School and Harvard Graduate School of Arts and Sciences.

          Trang is interested in research at the intersection of corporate governance... View Details
          • 04 Aug 2015
          • News

          How Mobile Fundamentally Changes Marketing

          • April 2011 (Revised May 2011)
          • Case

          EMC2: Delivering Customer Centricity

          By: Thomas Steenburgh and Jill Avery
          This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details
          Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry
          Related
          • August 2023
          • Case

          Reimagining Hindustan Unilever (A)

          By: Sunil Gupta and Rachna Tahilyani
          In the fall of 2019, the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, is wondering what to do about their experiments to digitize distribution. Despite three years of intense efforts, their apps to empower retailers... View Details
          Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Distribution; Decisions; Organizational Change and Adaptation; Consumer Behavior; E-commerce; Competition; Performance; Business Strategy; Marketing; Transformation; Consumer Products Industry; Asia; India
          Related
          • October 2016 (Revised February 2020)
          • Case

          Dwayne 'The Rock' Johnson

          By: Anita Elberse
          In June 2016, Dwayne ‘The Rock’ Johnson is planning for the upcoming launch of an endeavor that is a first for a Hollywood actor with superstar status—a digital channel. The channel (named “Seven Bucks Digital Studios”) will be a new part of film and television... View Details
          Keywords: Entertainment; Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Management; Information Technology; Strategy; Talent and Talent Management; Creativity; Marketing; Personal Development and Career; Film Entertainment; Innovation and Invention; Digital Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry
          Related
          • 30 Mar 2016
          • News

          Mastering a Facebook World

          • 24 May 2018
          • Research & Ideas

          Distance Still Matters in Business, Despite the Internet

          Administration and co-chair of the Digital Initiative at Harvard Business School. "The geographic concentration of invention in the US has shifted to the west coast; not only in electronics,... View Details
          Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology
          • October 2023
          • Case

          Houghton Mifflin Harcourt: A Curriculum Provider Puts Itself on the Hook for Student Outcomes

          By: John J-H Kim, Derek C. M. van Bever, Michael Norris and Max Hancock
          Jack Lynch, CEO of Houghton Mifflin Harcourt (HMH) since 2017, was leading the company’s transformation from a legacy textbook publisher to a digital-first student outcomes provider, which earned subscription revenue from digital products and curriculum. In 2023, HMH... View Details
          Keywords: Edtech; Textbook; Publishing; Leading Change; Change Management; Transformation; Digital Transformation; Expansion; Business Strategy; Publishing Industry; Education Industry; United States
          Related